Does Domain Authority Consider Social Signals?
-
I was curious if Domain Authority considers social signals.
"We calculate this metric by combining all of our other link metrics—linking root domains, number of total links, MozRank,MozTrust, etc.—into a single score."
Is Social included in the etc? I know you have some social data displayed in the results.
-
Thanks, the reason I ask is we're updating an SEO audit snapshot tool we have and we want to use the minimum amount of data points to get a score. I was hoping that DA could be used to represent link/social signals as a whole. Since scoring social is a bit tricky.
We want to get away from trying to score everything. Since the more things you try to score the more room for error their really is.
This would serve as a snapshot of SEO performance and not an in-depth analysis.
We broke our snapshot analysis into 4 parts:
- Website Influence - How influential does a website appear (links, social etc -This is where DA comes in)
- Satisfaction Rate - Do visitors appear to be satisfied with the website (Reverse of bounce rate)
- Brand Recognition - Is there a search demand for the brand.
- Search Visibility - Is Google rewarding the website with search visibility?
We felt if we could score these three things it'd give us a snapshot of how a website could be doing. A deeper analysis would be required to get a more accurate picture.
-
Hi there!
While I'm not really able to give out the entire recipe for DA, it's my understanding that social signals are not a factor in this metric. Since social signals are not "link metrics", I think it's safe to say that they are not in the DA algorithm based on the blurb that was quoted above :).
-
I agree.
Still waiting to hear someone at Moz
-
I believe that social signals have both a direct and indirect impact on organic search rankings. Direct impact comes from:
1. Number of people that like your brand on Facebook
2. Number of Facebook shares
3. Number of Twitter followers
4. Number of tweets mentioning your brand name or including a link to your website
5. Number of people that “have you in their circles” (Google+)Indirect impact comes from:
1. Increased inbound links and citations due to improved online visibility/brand awareness
2. Increased positive reviews (in Google Local , Yelp, etc.) due to happier customers
3. Decreased bounce rate, higher time on site, and more repeat visitors to your websiteA brand's social media "voice" defines its image and distinguishes it from a distant entity to a hip, trendy, brand.
Conclusion:- when people share your content across social media it means they like the article which was helpful to them. This means your site should be considered authority. Google exactly consider that.
-
Hey,
As per my understandings, Domain authority doesn't calculate social signal. DA is something that completely related to "Links" and only "Links".
For Social Signals, you can see OSE that displays the amount of likes, tweets or +1s a URL received.
Let's wait for the Support staff's response
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I find http backlinks to my domain?
Hi, We spotted a number of sites linking to us from http sites, not https sites. How can I use backlink tools to find just those from http sites? Right now I'm looking at exporting a spreadsheet with 3.3 million entries and filtering - and there's not one person here who wants to do that! Thanks in advance. Screen Shot 2021-11-03 at 10.49.12.png
Link Explorer | | mark_seomoz10 -
I couldn't check Page authority or Domain Authority for any page, what can be reason?
I am trying to check DA and PA for page but not able to do this. Tried it before two days and it was working fine, problem occurring today. I want help regarding this issue, is anyone other facing this problem. Kindly help me out (provide some other way to check DA/PA).
Link Explorer | | JessicaThompson1 -
Decrease in page Authority
My Page Authority Has been decrease from 31 to 24 in a week while my DA has increased from 38 to 39.I have checked all my latest link but didn't found any spamy links.Please help me .Whether this is a update or something else
Link Explorer | | sapna19910 -
Raising Domain Authority
Hi everyone, I'm looking to find out if there are any tried and tested ways to raise DA. We have regular articles, a good backlink profile, we post regularly to social media, but we seem to be stuck at DA27. One of our competitors who has no real backlinks, only backlinks from citations and no social media posts has a DA of 31 which we find quite confusing. Thanks in advance!
Link Explorer | | rswhtn0 -
Why Page Authority = 1
Hi everyone! Long time reader, first time-submitter. I'm working with a client who has an old, established domain and brand name, decent DA score (43 overall, 52 for their home page), but almost all the rest of the pages of their small-ish website have a PA of 1. The domain itself has been around since 2000. The pages ranking at a 1 are not new URLs, they have a sitemap submitted to Google, are not being blocked by robots.txt, there's no auto-redirects or meta-refresh, and the response code for all pages is 200. What else am I missing? What could be causing this? TIA for the help!
Link Explorer | | camarin_w0 -
Domain Authority and PageRank Aren't Meshing
I'm seeing a very large discrepancy between the domain authority for a site I'm tracking and the PageRank. According to PageRank Checker the PageRank is "0". According to Moz, the domain authority is 57 and page authority for the domain below is in the 32. The domain is http://bwellness.massagetherapy.com/ Open Site Explorer shows 2 linking domains -- both have D.A. scores of 13. Please explain the discrepancy. Thanks in advance.
Link Explorer | | alankoen1230 -
Not existing domains linking to my website (spam)
Hello, When i run my platform www.taobao.nl through https://moz.com/researchtools/ose/ i see a lot of nasty adult domains that link to my platform. These give a very negative (spam)score to my platform. I already disavowed quite a few via Webmastertools, but they keep coming. When i check the names in the Whois, they don't even seem to exist! (anymore) What could cause this and how can i end it?? Thanks for your help! Sander
Link Explorer | | benhond1 -
Root Domain and Subdomain Links OpenSite Explorer
I'm using opensite explorer trying to explore who is linking to my clients site. In the main blue area it shows total links as 20, which I understand is to the specific page. In the Root Domain Metrics it shows 4,032 external links. Sub domain Metrics shows 1,973. How do I find out where the links are? I tried creating a advanced link report with the "Links that to" are checked off as "any page on this root domain" and only shows 91 of the links? What am I doing wrong or missing?
Link Explorer | | JoshBowers20120