Need advice and smart solution for H1
-
Hi!
I've been quite a long time trying to find a solution to the html structure of a webpage that I'am auditing right now. But I need your valuable help!
The problem is the following:
Actually, they have different sections inside. The structure is something like this
Masters - Degrees - Programs - About us - News
And if you go to the Masters Section you will find something like this
Masters
- Master number 1 in Tourism (brand.com/master/master-number-1-tourism)
- Presentation
(brand.com/master/master-number-1-tourism) - Objectives
(brand.com/master/master-number-1-tourism/objectives) - Professional opportunites
(brand.com/master/master-number-1-tourism/professional-opportunities) - Faculty
(brand.com/master/master-number-1-tourism/faculty) - Qualification
(brand.com/master/master-number-1-tourism/qualification) - Financial
(brand.com/master/master-number-1-tourism/financial) - Master number 2 with a long name
- Presentation
- Objetives
- Profesisional opportunities
- Faculty
- ...
- Master number 3 in Sports and so on
- Presentation
The Degrees section, has inside exactly the same structure with the same names.
My doubt is related with the use of h1 tag
What would be the best h1 strategy for each content page? Each master has 6 pages (presentation, objectives, faculty,...)
For page Objetives,
brand.com/master/master-number-1-tourism/objectivesIf I choose to use as H1 just the word Objetives, what will happen is that I will have a lot of pages (one per master, degree or program), with the same H1, because each master will have its own page Objectives. If we have 10 masters + 10 degrees + 2 programs y will have 22 pages with the same H1 Objecives
If I choose to use as H1 the following:
"Objectives of the Master Number 1 in Tourisim and so on with long name"
it will be difficult for the users to visually see the difference between the different pages. for instance
Objectives of the Master Number 1 in Tourisim and so on with long name
and
Faculty of the Master Number 1 in Tourisim and so on with long name
because they only differ in one word.
What do you think of this solution?
Objectives
Master Number 1 in Tourisim and so on with long name
is it correct to do this inside the h1?
or would you use combinations of h1 and h2 like these
h1: Objectives
h2: Master Number 1 in Tourisim and so on with long namewould be this appropiate?
- Master number 1 in Tourism (brand.com/master/master-number-1-tourism)
-
Hey,
You may come up with headings like that according to your page to eliminate any confusion.
And yes I agree the content length would be extended but this is what a visitor expects when he visit a particular degree page, i.e. to get all the information. If you think, the page would look ugly you may come up with cool graphics, in-page content navigation and things like that to make it more user-friendly.
Umar
-
Hi Umar!
Thank you so much for your great answer and your time! Your advice is great. Trying to take value of the different pages using each one for one query.
But, I was wondering if users wouldn't be confused if the name of the section were Objectives (in secondary navigation) and the H1 be a different sentence. What is your experience with this?
About the use of just one page or different pages to split the content... Honestly, I was thinking about it seriosly, and even was checking other universities to see what they were doing, and I found that some of the, specially the ones that has great visibility in SERP had the content split too. I think it is more related with the domain authority than with the onpage optimization, but it made me doubt.
What happens is that if we place all the content in just one page, we will have pages with more than 2000 words. I think it is to much. What do you think?
Thank you!
-
Hey,
Thanks for describing the question completely. I'd suggest you to go with a personalized H1 with the related keyword If possible (don't bombard it with the keywords if it's not fitting naturally).
Honestly speaking, I really don't think you need 4-5 pages for each degree. For the universities as I see, there is only a single page that contains all the information including objectives, course details, credits, fee structure etc. And because of the good amount of content, they ranks well.
Anyway, try something like,
"Why Study Tourism Management?" (for objective page)I would also look out for some KW research related to these degrees and forms some queries that makes some sense like I did above. In this way, your H1 will look good for users and search engines a like.
Do check out this thread and especially Christy's response,
https://moz.com/community/q/are-h1-tags-important-or-influential
Hope this helps!
Umar
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
SEO'ing a sports advice website
Hi Team Moz, Despite being in tech/product development for 10+ years, I'm relatively new to SEO (and completely new to this forum) so was hoping for community advice before I dive in to see how Google likes (or perhaps doesn't) my soon to be built content. I'm building a site (BetSharper, an early-stage work in progress) that will deliver practical, data orientated predictive advice prior to sporting events commencing. The initial user personas I am targeting would need advice on specific games so, as an example, I would build a specific page for the upcoming Stanley Cup Game 1 between the Capitals and the Tampa Bay Lighting. I'm in the midst of keyword research and believe I have found some easier to achieve initial keywords (I'm realistic, building my DA will take time!) that include the team names but don't reference dates or state of the tournament. The question is, hypothetically if I ranked for this page for this sporting event this year, would it make sense to refresh the same page with 2019 matchup content when they meet again next year, or create a new page? I am assuming I would be targeting the same intended keywords but wondering if I get google credit for 2018 engagement post 2019 refresh. Or should I start fresh with a new page and specifically target keywords afresh each time? I read some background info on canonical tabs but wasn't sure if it was relevant in my case. I hope I've managed to articulate myself on what feels like an edge case within the wonderful world of SEO. Any advice the community delivers would be much appreciated...... Kind Regards James.
Intermediate & Advanced SEO | | JB19770 -
Need help with Robots.txt
An eCommerce site built with Modx CMS. I found lots of auto generated duplicate page issue on that site. Now I need to disallow some pages from that category. Here is the actual product page url looks like
Intermediate & Advanced SEO | | Nahid
product_listing.php?cat=6857 And here is the auto generated url structure
product_listing.php?cat=6857&cPath=dropship&size=19 Can any one suggest how to disallow this specific category through robots.txt. I am not so familiar with Modx and this kind of link structure. Your help will be appreciated. Thanks1 -
Need opinion to split the site for speed up the SEO process
We have two versions of our website English and Arabic. Arabic is in a sub-directory www.oncarx.com/ar (Not a Sub Domain). When we started SEO, we found that most of our Articles are plagiarized and contain non-original content. We are almost done with the optimization of our Arabic articles. English site contains too many articles and are not optimized for SEO. For getting good results and speed up the process, which of the following idea is better? We should separate the English and Arabic sites. We should remove most of the articles from English site. If there is any other good option, please let us know.
Intermediate & Advanced SEO | | sagha0 -
Best solutions when homepage won't rank in Google?
My homepage (www.LeatherHideStore.com) will not rank for my keywords in Google - with Google mostly pulling product pages and some categories for serp results. In contrast, my homepage consistently shows for Yahoo and Bing with exceptions where a category is a better match for the keyword. In other words, it is working exactly as it should in Yahoo and Bing. After a year of this frustration I just upgraded to a new site on Magento Community and surprise, the same problem! The SEO moz analyzer has flagged significant duplicate content issues which I think is at the heart of my problem. I have asked my developer to address these but let's just say that customer service is not his forte. I am even starting to doubt he knows what to do although the site appears is well done. Given that it is a brand new site and duplicate content in Magento is to be expected (from what I have now read), I am deeply discouraged that my developer did not or could not plan for this so here I am again! Can anyone give me guidance on what to do? I have read a lot about canonicalization and it seems complicated especially if you have 1000 duplicate page titles. I have seen that there are some extensions (i.e. Ultimate SEO Suite by aheadWorks) for Magento that claim to be able to solve duplicate content problems but I am really just grasping at straws and do not have the confidence or skills to implement this on my own. Can anyone please help? Thanks! Hunter
Intermediate & Advanced SEO | | leatherhidestore0 -
Need help or explanation on my site!
My site has suffered greatly since the recent Google update. I have done everything as suggested. I have had all bad links removed over 2 months ago. I have lowered keyword density (not easy since the keyword is in our company name!). I have rewritten various content and bolstered our existing content. What gives? What can I do? As an example the keyword, "maysville plumber" - I rank about 40th for this keyword. The first three pages are filled with websites with literally NO content or no added value. Maysville is a town of about 1k residents - there is no competition. Before the update I was #1 for years on this particular keyword. And this is the case with 35 other cities (mostly small cities, but a few larger ones). Please help me understand or suggest what I can possibly do at this point. We have hundreds of pages of unique content on each and every page. We have zero duplicate content (I have ran tests and crawlers). We have no fishy links. I have not gotten any messages from google on Webmasters. PLEASE HELP!! I asked a similar question a little while back and fixed all of the suggestions. My site is www.akinsplumbing.net.
Intermediate & Advanced SEO | | chuckakins0 -
Does rel canonical need to be absolute?
Hi guys and gals, Our CMS has just been updated to its latest version which finally adds support for rel=canonical. HUZZAH!!! However, it doesn't add the absolute URL of the page. There is a base ref tag which looks like <base <="" span="">href="http://shop.confetti.co.uk/" /> On a page such as http://shop.confetti.co.uk/branch/wedding-favours the canonical tag looks like rel="canonical" href="/branch/wedding-favours" /> Does Google recognise this as a legitimate canonical tag? The SEOmoz On-Page Report Card doesn't recognise it as such. Any help would be great, Thanks in advance, Brendan.
Intermediate & Advanced SEO | | Confetti_Wedding0 -
Need some help with a tricky 301
I can't find anything online that deals with this issue. I have a page getting indexed by Google at mydomain.com/widgets and I don't know why. No links to it anywhere. The page it is closest to is mydomain.com/reviews/widgets and so I tried to set up a 301 to point one to the other. The problem is each individual widget review is at mydomain.com/widgets/reviews/products/widget-name and so when I redirect /widgets to mydomain.com/reviews/widgets it also redirects each individual product to mydomain.com/reviews/widgets/reviews/products/widget-name. Is there some way to just redirect /widgets without having it affect each product review? I cannot change URL structure either, nature of the site. Any ideas?
Intermediate & Advanced SEO | | DanDeceuster0 -
Well Ranked National Site - Need Local Rankings
We are a virtual company doing business in 30 states nationwide. All our business is done via the phone, fax, email and express mail. Back in 2008 I optimized our small 8 page website for our key terms and was able to rank the site #1 nationally for our main keywords. (I did a 6 month consulting gig for the company). The site remained #1 in Google until last year when some serious competitors entered the space and knocked us down to the middle of page one. Then with the Panda update #1 & #2 we have seen our traffic drop 50% mostly due to not receiving the City + Keywords rankings any more. I have now been hired full time to bring us back but my question is this Do I need to build out city specific pages on the existing website? Do I need to buy keyword specific domains and create microsites? Do a combination of both? I would love to do both but I have to prioritize my efforts. Any thoughts would be great.
Intermediate & Advanced SEO | | FidelityOne0