Keyword phrase for entire site
-
Hey everyone!
I'm fairly new to SEO but I have a large number of sites I'm needing to SEO. I'm a tad confused as to how many keyword phrases I should use throughout my site. For example, my site is www.uluru.travel. I want to rank highlight for the phrase 'uluru tours' throughout the site, as many of my pages list uluru tours and people searching for this phrase are my type of customers. As you can see I've tried to do some basic on page SEO for that phrase by including it in page title, headings etc. But the entire site doesn't seem to rank very well.
Would you guys suggest trying to target 'uluru tours' phrase throughout the entire site of just focus a couple of pages on this term?
Any advice is greatly appreciated guys!
Cheers
-
Hi Lehia!
Something I recommend all the time is to read through Cyrus Shepard's "Keywords to Concepts," which covers topical keyword research. It might help you to understand how best to think about your keyword targeting.
-
Hey Moosa, thanks for your advice! I will get onto creating unique tags for each page as mentioned.
-
Hey Alick,
Thanks for your tips. I didn't realise this would be a problem...how wrong I was! I have a page called '3 Day Uluru Tours'...would it be a problem to call it this considering it includes the keyword phrase 'uluru tours', or does adding '3 day' to the front create a long tail that will be unique enough?
-
As far as my understanding goes about SEO the way you are targeting the keywords on your pages is not the correct approach. My advice is to list down all the keywords head and long tail keywords and then map the keywords on different part of the website accordingly.
I usually target one to two keywords per page and then set the page content accordingly. Once done you will have a clear idea if what pages to target against which page when building quality links back to your website.
It is best to hire a SEO Consultant that can help you with these issues and help you get better visibility in search engine form the keywords that you ideally want to target. If you go with this approach you might not be able to outrank your competitors.
Hope this helps!
-
Hi Lehia,
I have checked your website and I found that you are doing on page terribly wrong, you cannot use same meta title/same keyword on two different URL.
Home page meta title and Uluru tours (http://www.uluru.travel/uluru-tours/) have almost same meta title.
You should target 'Uluru tours' for one URL only so it is better to target for URL - http://www.uluru.travel/uluru-tours/
First I would like to advice you to first go through SEO basic so you can understand things very well then you can implement on your website .
Here is one of the best SEO tutorial for beginners @ https://moz.com/beginners-guide-to-seo
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Co-occuring Phrases
How do you find co occurring phrases to include in your content when you as a human has access or looks at the top 10 to 30 results on google when google has access to 30 million results in its database ? Is there a trick to that or is the only available solution that google left is called luck 🙂
Intermediate & Advanced SEO | | seoanalytics0 -
Merging B2B site with B2C site
Hi, A mobile phone accessory client of ours has a retail site (B2C) and a trade site (B2B). The retail site does pretty well and ranks highly for a number of terms. The trade site doesn't really rank for anything as they don't optimise it. They would like to merge the two sites and allow trade customers to log-in and purchase goods in bulk for their business. If they were to merge the trade site into the already successful consumer site, what would be the best way of doing this and what, if any, implications would it have on the organic visibility of the B2C site? Would it be possible to target retail and trade customers on one website? Cheers, Lewis
Intermediate & Advanced SEO | | PeaSoupDigital0 -
Multilingual Site and 301 redirection
Hey there awesome people of Moz I have this site that has many languages in it. The main language is English and my developer did the following www.example.com ( is the main site ) which redirects with a 301 to www.example.com/en if your geo location is supported by our languages then you will automatically be redirected to whatever language you have in your country but does the first language with is english have to 301 redirect to www.example.com/en ? I thought that the right way is to just leave /en at the root file. Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
GWT Keywords not showing my Keywords Focus, What to do?
Hello Community I will like ot know if im doing something wrong here..... I have setup keywords for my google ranking using yoasr SEO http://imgur.com/BCWTifV but in my Google Webmaster http://imgur.com/V1texto What im doing wrong?
Intermediate & Advanced SEO | | dawgroup0 -
Chinese Sites Linking With Bizarre Keywords Creating 404's
Just ran a link profile, and have noticed for the first time many spammy Chinese sites linking to my site with spammy keywords such as "Buy Nike" or "Get Viagra". Making matters worse, they're linking to pages that are creating 404's. Can anybody explain what's going on, and what I can do?
Intermediate & Advanced SEO | | alrockn0 -
Keyword Spy Source?
We've got a few backlinks from Keyword Spy and Keyword Spy Pro. I'm pretty sure of the answer but I'll ask it anyway. Is there any way to determine who's doing the snooping? Are there any signals to look for while clicking back through the link "crumbs" that might tell me something of interest or value?
Intermediate & Advanced SEO | | AWCthreads0 -
Moving from a static HTML CSS site with .html files to a Wordpress Site while keeping link structure
Mozzers, Hope this finds you well. I need some advice. We have a site built with a dreamweaver template, and it is lacking in responsiveness, ease of updates, and a lot of the coding is behind traditional web standards (which I know will start to hurt our rank - if not the user experience). For SEO purposes, we would like to move the existing static based site to Wordpress so we can update it easily and keep content fresh. Our current site, thriveboston.com, has a lot of page extensions ending in .html. For the transition, it is extremely important for us to keep the link structure. We rank well in the SERPs for Boston Counseling, etc... I found and tested a plugin (offline) that can add a .html extension to Wordpress pages, which allows us to keep our current structure, but has anyone had any luck with this live? Has anyone had any luck moving from a static site - to a Wordpress site - while keeping the current link structure - without hurting any rank? We hope to move soon because if the site continues to grow, it will become even harder to migrate the site over. Also, does anyone have any hesitations? It this a bad move? Should we just stay on the current DWT template (the HTML and CSS) and not migrate? Any suggestions and advice will be heeded. Thanks Mozzers!
Intermediate & Advanced SEO | | _Thriveworks0 -
How to boost a site with many low trafficked keywords?
Hello, I am doing some seo for a company that has a ranking of 63 in opensiteexplorer and over 600 mostly high quality linking domains. A problem I can see is that there are no stand out keywords that can be used for there business, all keywords I have researched have at best 4000 searches in google.com.au. they get around 50k visits per month from google and the 8 highest performing keywords besides the biz name range from 60-140 visits! all long long tail results, 58,771 total visits via 44,879 keywords! It is a business directory and the site is broken up into 15 categories. each category has no backlinks to them or minimal. The company has editorial staff and produces high quality news on there site. I was thinking article marketing, what sites are good for high quality submissions? Also the site has many links from wikipedia articles but these dont show up in opensiteexplorer, why could this be? Could social bookmarking of there wikipedia links help? Thanks for any help
Intermediate & Advanced SEO | | adamzski0