Optimize CSS Delivery
-
Hi,
I am loading 3 CSS files here: http://www.viatrading.com/wholesale/9/Domestics.html
PageSpeed is telling me I "should fix" the delivery of these CSS Files (see image).
I read https://developers.google.com/speed/docs/insights/OptimizeCSSDelivery , but can't figure out which is my case. The CSS are big, but even if I split them in several, all CSS files are still showing up as render-blocking. I moved them to the header/footer, but the message is still appearing.
Do you know what might be the problem and how to solve it?
Thank you,
-
The concept that Google is trying to setup here is that your CSS and JS contain elements that are critical for the page to render. The problem is that as the browser downloads them, they can block other resources from being downloaded. This is because the browser wants to read these files to see everything they need to download to render the page. Part of fixing render blocking is to reduce the number of files that a browser has to download, especially those in the critical path (html, CSS, JS) that can block the downloading of other files (images, etc)
Google is getting even more specific in your case. They are looking at the "above the fold" parts of your page. What Google wants you to do is take any CSS or JS that you use to render what is "above the fold" on that page and inline that code into your HTML file. That way when the browser downloads the HTML file it has all it needs to render the visible / "above the fold" part of the page vs having to wait for the CSS and/or JS files to download.
The problem is that defining "above the fold" is relative due to the multiple browser size and OS and devices that your web server sees on a regular basis.
If you have a really good front end developer, they can take the time to figure out what viewport size is the most common and then take all the CSS and JS and inline that (and note this may be different depending on the page) into your HTML (and this assumes that your CSS and JS do not bloat your HTML file size too much). One approach is to take your most common large viewport size and then inline all those items into your HTML that are above the fold so you have everything covered as the viewport gets smaller. The issue there (and this is also with most responsive sites) is that you have a lot of code bloat for your phone browsers. You can also use a sniffer to determine what the size of the viewport is and then having the appropriate amount of CS and JS inlined on the fly. I have also seen people suggesting that we should design websites for the phone first and then expand out from there.
This is the best website I have seen that talks about how all these files interact and what Google is really getting at
https://varvy.com/pagespeed/critical-render-path.html
Here is what I would do.
- Have a single CSS file for your site and host it on your server, not an external domain. This is best practice. Take the time to strip out all of the stuff you do not use out of the CSS to get the file size down. Minify and compress it, reference your CSS in your header. This may help with the render blocking as you are reducing the number of files requested to just 1, but it may not help with the above the fold render blocking.
If you want to move forward with with "fixing" the above the fold render blocking. Extract the CSS that is critical to render above the fold items on your site (noting the caveats above) and place it inline within your HTML file and then put the rest in your single CSS file. https://varvy.com/pagespeed/optimize-css-delivery.html
- Have a single JS file and host it on your server. If there is any external JS try and see if you can host it within your single JS file. Strip out all the JS you do not use to get the file size down. Minify and compress it.
If you want to get past the render blocking above the fold item above, figure out what JS is needed to render the page above the fold. Inline that JS within your HTML and then setup a single file for all the other JS and then defer loading of that file using this technique: https://varvy.com/pagespeed/defer-loading-javascript.html
I noticed your external JS file to Googleadservices. You may not be able to put that JS into your main JS file and have to keep the external JS reference. I would then try and defer the loading of that using the technique above. You need to do some testing to make sure that doing this does not throw off how your ads are displayed or tracked. I would also make sure your GA or other web tracking JS code is inlined as well, otherwise you risk throwing off your web stats.
This is what makes all of this tricky. The Google page speed tool is just looking at a list of best practices and seeing if they are present or not. They are not looking to see if your page is actually getting faster or not, or if you change any of these things if they throw off the function of your site.
https://developers.google.com/speed/pagespeed/insights/
PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster
This is why with all of this you need to use a tool that shows actual page speed and will show a waterfall chart with timings to see how everything interacts. webpagetest.org is a common one.
It gets really complicated, really fast, and this is where a a really good front end guy or gal is worth it to look at these things. I would start with my initial simple suggestions above and not sweat the above the fold stuff. Test your site with actual speed and see how it does. You can also setup GA to give you page speed data. You can then decide if you need to take it to the next level.
Another thing you can try (I have not been able to get this to work for me) is that Google has a tool that can do all the "above the fold" inlining and other speed tricks for you
https://developers.google.com/speed/pagespeed/module/
Just like above, I would benchmark your performance and then see if this makes a difference on your site.
Good luck!
-
The main thing this is trying to communicate is that your CSS files should come above / before any Javascript files. When the browser downloads your HTML, it starts at the top and goes down and downloads resources (CSS, JS, fonts, images, etc).
When the browser comes to a JS file, it calls the server to retreive the file, and once it's downloaded, the browser begins to execute that javascript. When that JS is executing, it's delaying the handling of CSS files which help paint the elements and make them look how you want.
Move your CSS files to be above all your JS files and see if that fixes it.
In general, most (not always ALL) JS files should be loaded as the last thing so that it doesn't block / delay the browser in rendering the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should you do on-page optimization for a page with rel=canonical tag?
If you ad a rel=canonical tag to a page, should you still optimize that page? I'm talking meta description, page title, etc.
On-Page Optimization | | marynau0 -
How many css and Javascript on ecommerce site?
Hello, I want any tool which seach css and javascript of whole ecommerce cite? Please suggest. Thanks! Dev
On-Page Optimization | | devdan0 -
What automated tools produce a number score for A) On-Page Optimization and B) Domain Exact Match?
SEOMoz Community, -I currently use SEMRush, SEOMoz Open Site Explorer and Archive.org for the other Benefit and Opposition factors. -I’ve had to manually search pages for keyword use in the title, footer & body for on-page optimization. -I’ve also manually searched Google for Domain Exact Matches. Thanks! -Andrew
On-Page Optimization | | Todd_Kendrick0 -
Can RSS Title tags be optimized?
I need to know if one can optimize RSS feeds to a particular Physical Location. As an Example if my website has RSS feeds for Travel. Can I optimize the individual Title tags to Travel in Maryland, Washington DC, New York etc?
On-Page Optimization | | sherohass0 -
Site Architecture: How do I best Optimize for Similar Keywords?
Hello Moz Community! I'm really struggling trying to decide on an improved site architecture. I run an online proofreading & editing website. This leaves us targeting many different niche keywords. For example: blog editing/proofreading, essay editing/proofreading, book editing/proofreading, resume... you get the point. I feel like editing & proofreading are similar enough to target on the same page(s). However, the issue is that I'm also having to deal with what I'm calling derivative keywords. For example, when I try to optimize for 'essay editing/proofreading', I also have to think about: paper editing, paper editor, paper correction, edit my paper, etc. I would have no problem optimizing the page for 'essay editing' in the title, H1, etc. and then targeting these words as secondary keywords within the body text, etc., however, I keep thinking 'a large slice of a small pie is better than a small slice of a big one.' You see, the keyword 'essay correction' has only about one-third the monthly searches as 'essay editing', but it is 50% less competitive. The same is loosely true for the rest of the 'derivative' keywords. I'd have no problem building specific pages for these derivative keyword groups, however, I'm very concerned how this would effect my site from a user experience perspective. I don't want to have a master "services" page with links to book editing, resume editing, essay editing, etc. and then also show paper editing, essay correction, etc. To me, this would be confusing... "What's the difference between essay editing and paper editing?". Any guidance is much appreciated. This has got my head spinning! Thanks!
On-Page Optimization | | TBiz0 -
On Page Optimization Reports
How is it determined which terms and associated urls are chosen when SEOmoz tracks your On-Page Report Card? I'm receiving a lot of F Grades for terms I'm not really interested in and a lot of terms I'd like to be tracked aren't. Is there a way I can manually choose which terms and pages I'd like to be shown?
On-Page Optimization | | ClaytonKendall0 -
Campaign for pages that I want to optimize?
Go easy on my guys and gals. I'm brand new to the world of SEO and I'm a Realtor by trade, so this is all new to me, but exciting and fascinating at the same time. You might ask why I don't hire a company to do the SEO for me for my website at: www.DiscountRealEstateFees.com since I'm one of those Realtors who makes a ton of money every year. Unfortunately, that's not the case and some day when I've built my business to a point that I can relax and breathe easy, I will hire that company. Besides, by then, I'll be an SEO expert and be able to ride herd on them if they're not doing a good job! My question is: Should I create a campaign on SEOMoz.org for each page on my website that I want to optimize or are the campaigns supposed to be for individual websites only? Thanks for your help!
On-Page Optimization | | Assist-2-Sell0 -
Title optimization best practices for clients with insanely long business names
How do others utilize keywords and preserve branding in the title tag for clients with a REALLY long name? Two examples. Example 1: Business name is 38 characters long in the following format: [Firstname] [initial] [Lastname] [Businesstype] Services 38 characters is workable, but the keywords for what he offers and this industry in general are long too. He abbreviates to his initials in the domain name - I don't love doing that as the acronym has a meaning of its own. (We unintentionally acquired at least one very amusing if useless backlink thanks to that.) Leaving off "Services" saves a few characters. Example 2: Business name totals 58 characters and references their two related lines of business. Similar to: Rogers Institute of Robotic Studies and RIRS Robot Repair
On-Page Optimization | | MaryAnneG
or (saves a few characters)
Rogers Institute of Robotic Studies and Robot Repair How would you handle that? Use the appropriate half of the name on pages related to that particular LOB? Only use the brand on some pages? Abbreviate more? I've been using their full name on the more "general" pages of the site and omitting it in favor of keywords on the more specific pages . Suggestions? Other ideas?1