What to start with? Moz also offers so much; what report should I start with?
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As a new Moz user, what should I do first?
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That's really usefull
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Thanks so much. This gives me the guidance I need to start.
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- Get connected
Make sure that you hook up GA to your profile, in addition to all of your social profiles. This makes sure Moz can get all your data. Also, be sure to make sure that your robots.txt does not have anything wonky in it that would stop Moz from getting a good crawl of your site.
- Keywords
Put in the keywords you want to track so that you can start getting data on those as well. If you are not sure where to start, they have tools and tutorials to help
- Brand mentions / keyword monitoring
Set this up so you can start getting alerts on your brand and major key terms
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Let everything run for about 1 week so you can get all of your data in.
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Set a calendar or other reminder first think when you get into work on Friday to watch the latest Whiteboard Friday video (some of my favorite content on the site)
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Set a schedule so that when you get email alerts from Moz you can do the following
a) See if you need to fix any technical seo items based on your Moz crawl
b) See if you have any link outreach opportunities based on your brand monitoring
c) Check any trends in ranking of your key pages
d) Start a regular audit of your most important pages for your most important keywords to see if you need to make any modifications to pages.
- After about a month in, read everything you can get your hands on around Open Site Explorer. Download the CSV that has your data and consider things like
a) Are there any bad links (links from sites with a high spam score) that I might need to disavow?
b) Are there any links that are no followed to my site that I could request to be changed to a follow?
c) What are my competitors doing and can I gain similar links?
d) Are there any new links that I need to reach out to those sites and say thanks to or otherwise network with?
- When you have read everything about all the above or during any of the above points, feel free to search the QNA and or ask questions. This list is just part of what you can do.
How do you eat an elephant? One bite at a time. CHOMP!
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