Reusing reviews from other sites for branded rich snippet taken from brands testimonial page

[ravydavy]

Hi my customer has had a new website built for their custom home building company which has a testimonials page http://www.precisionhomes.com.au/testimonials.html

This testimonials page has duplicate review content taken from another dedicated review site http://www.productreview.com.au/p/precision-homes.html

My question is this, if I add review microdata to http://www.precisionhomes.com.au/testimonials.html will google recognize this in Rich snippets and the Brands Knowledge Graph or will it just consider it duplicate content?

[MiriamEllis]

Hi David,

EGOL is right in that you first need to discover the policy of the 3rd party review site regarding reusing their content. If they allow this, they may have some type of widget you can just add in-page to showcase your reviews there, but if republishing their reviews isn't allowed, you could run into problems. Regarding Google, they do not want testimonials marked up with rich snippets, but I'm not 100% sure how they feel about 3rd party reviews that you are republishing on your website. I've not seen any word from them on this.

[EGOL]

Before thinking about SEO, you might find out who owns these reviews or holds copyright to them.

I think if you grab reviews from productreview.com that there may be problems.