Link Building
-
I've been hearing about going after niche directories, and my question is most of them have a ton of links on any given page. Is it even worth taking the time to approach these sites knowing they won't pass a lot of link juice?
-
Thanks, I've heard of him before.
-
Thanks, I've heard of him before.
-
If it's the topic you've talked about before, I know nothing about that, so I would not be the one to write about it. For ecommerce, check out Rob Snell. His site is at http://www.robsnell.com/, and I've seen him speak at Pubcon, and listened to him on an interview at Webmaster Radio (probably in their ecommerce experts show). He talks about how he gets content for his brother's product pages. IIRC, he sits down with a tape recorder and has his brother tell him all about why you would want this particular product for your hunting dog, what makes it great, what are some of the questions that they get on the phone all the time, and then goes and writes all that up for the site.
-
I have changed all my product descriptions from all the other retail sites in my niche, for that exact reason. To not have duplicate content, or at worse, the same content as all my competitors. But you gave me some good ideas Do you want to right these for me
-
Product reviews are a great source of content. If you're not the manufacturer, rewrite the description and enhance what the manufacturer provided. Make your product page the ultimate source of information on that particular product.
Why would I choose this product over another one? What's the best use for this particular product? What type of people use it? Is it for beginners or for advanced people? What is the product made of? Is it made in the USA? Has it won awards? etc. etc. etc. All the stuff that's a lot easier to sit here and write about doing than actually taking the time to sit down and do (which is why there are product pages on my site that are nearly empty ).
-
The only issue with producing good content is when you have an ecommerce site, and it's mostly product pages. Then what?
-
I wholeheartedly agree with EGOL.
When you spend time chasing directories, filling out forms, etc. it feels so completely fake. You recognize the sole purpose of the activity is to get a link for search engines, not to benefit users.
If you found a great site that talked about golf or whatever your interests are, and they had a page which listed the best golf courses by area, then I would surely recommend trying to list your site on that page. Real people interested in your topic will see it and learn about your site. That has value.
If you launch a website often you have a lot of specific knowledge about the topic or know others who do. Share that knowledge! You probably know all sorts of tidbits about the best golf courses, players, rules you like or don't like, where to buy clubs or clothes, discussions about sponsors and so many other topics. Those articles need to be shared in a high quality way.
If you run short of content, then you can look to your users. Many would jump at the opportunity to provide great content if you give them the opportunity. Adding a forums and/or blog to your site can generate great ideas and capture a lot of long tail traffic. You can emulate what SEOmoz does and promote great forum articles (the Q&A section is basically a forum) to your blog.
It's all about the content.
-
Only one works for me and that is producing good content. I spend 100% of my time on that and 0% on linkbuilding. Every minute that you spend on content creation is spent creating a traffic-pulling asset.
I could spend time begging people to link to my content... but if you have good content people will like, tweet, share, digg, stumble.. .and that generates traffic and with that traffic a few links. So just make more content and make it very easy for people to share. The key is to make content that people want to share.
-
That's what I thought. It seems there are only really maybe a half dozen to a dozen effective link building methods and strategies.
-
If you have an established site with good linkpower these sites will add such a miniscule amount of boost that they probably are not worth your time.
If you have a brand new site that has close to zero power then the miniscule contribution from these sites might give a tiny amount of help.
If you are in the second situation above there is something else to consider... if you want to have a serious website that ranks well and pulls in nice traffic at some point you must figure out how to pull in some genuine links and on that basis it is probably better to get straight to that work than spend valuable time chasing directory links.
The only exception to the above are the few directories that are associated with successful websites (that are not directories) but that simply have a page of links for a topic like... places to play golf in Upstate New York.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Link Building On a Budget
Hello! We are a small online business with a tight budget. Most of the content, social, ppc is done in-house to keep things under control & cost down. Can anyone suggest a local or offshore link building agency that we can trust or that someone else has used with good success? Some of the local agencies we've contacted quoted us 150-200/mth per keyword, is that typical? Has anyone been successful with agencies overseas? Thank You!!
Link Building | | TP_Marketing0 -
Link Building Semi- Automated Software
Hi, Our website is new. We need links fast (but not to fast so its bad). We are looking to do this ourselves to save costs. As a startup we are cash and time poor. We have been looking at http://4thaspect.com/features-web-based-seo-link-building-tool What are everyones thoughts? Is this a good idea? Will it harm us? Any other advice to gain quality natural links quickly. Thanks Andrew
Link Building | | Studio330 -
Guidelines for keyword-targeting and link building?
Hello, Every month, I set a goal of targeting 10 - 15 relevant keywords for my website. I then attempt to boost my site's rankings for these terms through a combination of content writing and white hat, non-paid link building. My question is: Are there general guidelines for keyword-targeting and backlinks? Is it healthy to target 10 - 15 different keywords (or more??) like this per month?
Link Building | | BBEXNinja0 -
Link Building with Widdgets and Tools
Hi, We run a affiliate program and as part of that program we offer free tools that our affiliates can take in order to help them promote our product. We have also used these tools as a link building method as we provide highly useful information. We have seen on Google Link Schemes page (http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356) the following part which we believe has only just been added: Links embedded in widgets that are distributed across various sites, for example: Visitors to this page: 1,472
Link Building | | MotoringSEO
car insurance Our tool basically consists of a link of JavaScript with a link outside of the tool as per the following example: this super widget was provided by <a>mydomain.com</a> We are now concerned that a link building process that we have used for many years is now considered to be gaming Google. We also do something similar with badges that we give out to approved suppliers. These would look something like the following: Approved Supplier http://mydomain.co.uk/ Any recommendations on whether or not the style we are using would now be considered as wrong to Google, even though they add value to our partners sites. Thanks for any help in advance.0 -
What are the best SEO agencies for link building?
I am not looking for a full service SEO agency. I just want link building. Not paid links, not link networks, not blog comments, not bookmarks...real, legit, decent links. Does anyone have any experience working with an SEO agency that helped them develop their link profile positively and at a reasonable price? I'm willing to pay for the service, I just want to work with someone who won't buy links or send a bunch of spam our way. If anyone has worked with such an agency, please let me know so I can contact them for more info. Thanks!
Link Building | | DanDeceuster0 -
What Linking Strategies Are Meant To Get Traffic or To Build Trust and Authorty ?
What Linking Strategies Are Meant To Get Traffic and Which Ones To Build Trust and Authorty ? I do wish to implement a backlink strategy to get me some quick traffic -- tell me if you agree with what I have in mind below as far as getting me immediate traffic or am I off the mark or close meaning it will get me traffic but may have to wait till one of my articles get selected as a interesting article worth mentioning to their their friends and family ? Link Building For Traffic identify high traffic relevant blogs who want guest posts Submit articles to digg and stumbleupon Submit to top and other articles directories for syndication oppty Submit 1 video to youtube weekly
Link Building | | helpwanted0 -
Outsourcing link building
Is anyone aware of any high quality link building services, preferably that guarentee a set number of high quality links for a montly fee. I'm familar with webuildpages. I was wondering if there are any other companies who provide a similar service.
Link Building | | PeterM220