Does applying filters in Google Analytics affect Moz Data?
-
Hello,
I'm dealing with spam in google analytics, applying filters (and using segments for historical data)
Does applying a filter in GA affect Moz data, future or historical?
Is there a way of doing this?
Thank you!
-
Charles-Olivier - Yep, you got it!
Radi - So, to answer your initial question:
- Simply applying filters in GA will not affect Moz data.
- However, creating a GA profile in which filters are applied and connecting it to your Moz campaign will result in your campaign showing filtered data.
Many thanks to Erica, Chiaryn, and Tori, because to be honest I had no idea about #2.
-
I think it makes sense.
I just looked back at how you connect and you choose an Account - so far it ain't hard. The profile is a collection of all views found in your different Analytics Properties.
So let's say I choose my Account and the Profile dropdown gives me;
- "Raw DATA (UA-XXXXX-1)"
- "Filtered DATA (UA-XXXXX-1)"
- "Test DATA (UA-XXXXX-1)"
- "Raw DATA (UA-XXXXX-2)"
If I want to pull data that is filtered, I'll select the "Filtered DATA (UA-XXXXX-1)". Since Google just filters out the data, it can't really give Moz the raw data since the source is filtered and, therefore, "can't be reprocessed".
Am I understanding right Matt?
Croy,
-
Actually, you're half right, and I should've been more clear. If you're using your default GA profile, the filters won't apply to Moz campaigns, because the GA API only gives us the raw data.
You can, however, connect your campaign to a filtered GA profile, but you have to be using the filtered US code as the GA profile in your campaign. So, if your primary GA profile has the code has the suffix "-1" and the filtered one has "-4," your Moz campaign will have to be connected to "-4" in order to reflect the filters.
Does that make sense? I'm finding this weirdly hard to explain.
-
I disagree, it should be using filters as they're applied on the view this is also the data that will be gathered from the API that Moz is using. So if you apply filters (not to be confused with segments) than it should be reflected on Moz as well, but only with future data.
-
Thanks Matt. So is there a way of 'cleaning' my moz data of ghost/spam referral?
-
This is exactly what I was thinking! Thanks for the clarification Matt.
-
Hi Radi! No, it does not. Google doesn't share with us what filters you've applied.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How long does Google Analytics credit a source?
I was under the impression that GA credits the source with a conversion if it is the source for the current session but it seems that if the user returns later that the source may still be credited. Is this the case? How long does GA credit a source?
Reporting & Analytics | | bearpaw1 -
Testing IP Exclusion Filters in Google Analytics
(I hope I haven't missed something simple 😉 I have add IP exclusion filters in Google Analytics. What I haven't been able to determine is how to test to see if it is working. I'd imagine there would be a dip in traffic but if a site is low volume it might not even register. Thanks!
Reporting & Analytics | | AUDigitalMarketing0 -
Google Analytics shows wrong traffic source
I was reviewing out traffic sources on GA for this past week's traffic history, and noticed a couple of visits & conversions that GA cited as coming from campaigns from emails that were sent out in 2012 and early 2013. it seems odd that we would have traffic & conversions from these older campaigns - on a regular basis. it's not even from one campaign, but from multiple campaigns. is it possible that it is a cookie issue? - i wonder if these visits were really from the email campaigns - or if they were from organic searches or other sources. Thoughts? Thanks!
Reporting & Analytics | | S.S.N0 -
Linking Multiple Niche Site In Same Google Analytics Account
Hi, I am providing SEO for Local business. Is it advisable to separate out the Google Analytics into different Google account or is it ok to remain it this way? Some of the client might be in the same niche, and might be competing with the same keywords as well. What I was worried is, Google might see these sites as same owner and only rank for 1 of the site. I was thinking to get the owners to register for their own Google Analytics and share the access to me.
Reporting & Analytics | | JonathanSoh0 -
Using Regex for Goals in Google Analytics
I’ve got a website with 20 different forms; and I’d like to track all 20 form completions with one Goal in Google Analytics. The completion-page URLs follow the pattern below (the website uses Drupal CMS) Form One: www.acme.com/node/2990/done?sid=651 Form Two: www.acme.com /node/2991/done?sid=785 Form Three: www.acme.com /node/2992/done?sid=1021 Form Four: www.acme.com /node/2993/done?sid=459 I believe that there is a way I can use regex so Google Analytics will track if any of these completion URLs appears. Looking for guidance how to format the regex statement.
Reporting & Analytics | | TopFloor0 -
Google analytics for your mobile sub-domain
Hi All, I have just started mobile sub-domain for my desktop site. But I don't to know how to configure analytics for mobile sub-domain. I want to track result between desktop and mobile site. Can any one help me to sort out this problem? Waiting for reply
Reporting & Analytics | | Hexpress0 -
Advanced segements Google Analytics
Hi guys, I was to hasty last time marking the given question as answered. So i would like to ask another question on the subject. My original question was how to get a pdf report of 10 specific keywords with information about visits,pages per view. avg, visit time, new visitors and bounce rate. The answer was to create an advanced segment with "or operators" and adding all keywords on an exact match basis. I did this but it still gives me a list of more then 500 keywords in traffic sources organic view. Next to that i get different visitor numbers for some keywords where it says 40 at the normal segments (all visits) but gives me 0 when i turn on the advanced segment. I've been clicking and changing things for a long time until i got almost dizzy. Could someone plz help?
Reporting & Analytics | | 5MMedia0 -
Does Google Analytics use your data against you?
I couldn't find this question answered anywhere in Q&A, so I apologize if it's a duplicate of another post. I heard, about a year ago on either Web Pro World, or Warrior Forum that Google uses your visitor data in your Google Analytic account to rank your site. Someone said that when they took out the Google code, their site went from the third to the first page within 48 hours. That was then verified over the next couple of weeks by others. Their thought was that regardless of the optimized page and incoming link, if the site wasn't getting visitors, then it would be penalized. Since Google has the data, they would be able to use it. I then started using another, paid, solution - getclicky.com. While I like clicky, there is some info Google has that clicky doesn't, everyone integrates with Google analytics - like SEOmoz, and I'm paying a monthly fee. Now that I'm a part of a community of experts, what do you think? Have you noticed Google ranking you based on your analytics data? Has anyone experienced this, or heard about it before? Because I'd like to go back to using Google analytics. Thanks!
Reporting & Analytics | | DallasBonsai0