Heading Tags & Content Count
-
Hi everyone
I am looking into this page on our site http://www.key.co.uk/en/key/sack-trucks
Just comparing it against competitors in SEMRush, the tool shows a wordcount of this page for over 4089 words, compared with http://www.wickes.co.uk/Wickes-Green-General-Purpose-Sack-Truck-200kg/p/500302 which only has 2658 - it has a lot more written content than our page - where is this word count coming from?
Also looking at the same page on our site Woorank suggests we have the word 'sack truck' in the h1 and title too many times - it's only there once, but its this showing because its an exact match keyword?
I'm just wondering if there is something wrong with the html or how the page is being crawed?
-
It's something I'll talk to the developers about, thank you
-
Well there are many ways to hide something in content. But why you hiding it since user can't see it? Isn't better to make this in
-
Yes, I am not great at reading html, I know it is bad for hiding written content.
Does this apply if it looks to be hiding anything?
-
It's bad even if you use once. This could be cloaking technique.
-
Thank you Peter!
I'll take a look at those links you sent me. Is the use of display none a bad thing if used over 61 times?
-
Great thank you I have tried the Keyword Difficulty tool
Yes I was just look at the top ranking sites in Google to see what they were doing differently
Thanks!
-
Your HTML looks fine.
I used screaming frog to scan both pages. As Peter Nikolow says, different tools have different ways of coming up with word counts. Screaming frog says your page has 3910 words and your competitor (wickes), 3714. So they're very close. I trust screaming frog. It's a popular tool among SEOs.
I also wouldn't worry about Woorank's suggestion that you have the words "sack truck" too many times in the H1 and title tag. You're fine there too, following best practices.
Why are you asking these questions? Are you trying to figure out why wickes is outranking you? If that's the case, I suggest you try a side-by-side comparison using the keyword difficulty tool here on Moz.
-
TL;DR - word count of WHAT?
Different tools have different metrics. Let's bust myth of HTML wordcounts!
So first open both pages and view their sources. Key have 9575 lines and Wickes is just 1854. Seems that one of page is little bit large. Let's try this with tool:
http://www.seoreviewtools.com/bulk-web-page-word-count-checker/
just paste both links, solve captcha and push button. And you will see that Key is with more keywords. Now let's try with tool #2:
http://textmechanic.com/text-tools/basic-text-tools/count-characters-words-lines/
just go in Key (not in page source, just view page in browser), select all, copy, go in tool #2 and paste. Make same check with Wickes.Why this happens? Because different methodology of calculation. First tool go in HTML and grab everything in as words for calculation with stripped HTML tags, special symbols, etc. He show us number X and we are agreed that this IS correct number. In second tool you paste (BTW - you can make same calculation with Word, just go in Paste Special and paste as TEXT ONLY!) everything what user see and he show you correct number of words like Y.
So due different methodology why X is different than Y? Because you may have some ajax code, invisible layouts, and/or other HTML mess. For example in Key site i can clearly see DIV with display:none with heavy content. And this happens 61 times!
Now i hope that this give you answer why X and Y are different and both are correct at same time. Because counting methodology is different.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Putting Dates In Title Tag
Hi, I have a site were I write previews for sports match ups. I notice when I don't put the date in the title I rank much better for specific keywords. I also noticed that most people don't really put in the date when they do the search anyways, especially since google does a good job of showing the most recent pages anyways. The only reason I continue to put the date is because of this whole idea of not having page titles that are duplicate. So many of our games will be Team A vs Team B Preview, and Im worried that the term "preview" will become so repetitive that google may not like it. Any tips or ideas on how to approach this issue best? Thanks!
Intermediate & Advanced SEO | | tarafaraz1 -
Rotating content = Google Penalty?
Hi all. We have an ecommerce site which features various product sections. In each section you might have 60 products each displayed neatly in pages of 10. We recently added functionality, so that if a product is out of stock, it will automatically drop that product to the back of the list and bring another in stock one forward. We're just worried that Google will view the same information, repeatedly rotating on the first page of 10 products (the page that ranks) and think we're in some way trying to trick Google into thinking the content is fresh? Does anyone have a throw on this? Is it likely to penalise us? Thank you!!! Ben
Intermediate & Advanced SEO | | bnknowles10 -
How do you archive content?
In this video from Google Webmasters about content, https://www.youtube.com/watch?v=y8s6Y4mx9Vw around 0:57 it is advised to "archive any content that is no longer relevant". My question is how do you exactly do that? By adding noindex to those pages, by removing all internal links to that page, by completely removing those from the website? How do you technically archive content? watch?v=y8s6Y4mx9Vw
Intermediate & Advanced SEO | | SorinaDascalu1 -
Headline tag for images in Photoshelter
Hello! I use Photoshelter for my commercial photography website: http://www.ioansaidphotography.co.uk/ I'm trying to make it better re SEO and all that by filling as much information as I can. I'm using Picworkflow who give you a title, description and keywords for every picture.. But in Photoshelter's IPTC metadata editor, they put an SEO tag by Headline (essentially saying it's important) and not by title. Do you think it's good/useful/safe to use the info Picworkflow gave me for title and put it in Headline? PS: This is for the pictures individually and not the pages. Thanks!
Intermediate & Advanced SEO | | IoanSaid0 -
Press Release and Duplicate Content
Hello folks, We have been using Press Releases to promote our clients business for a couple of years and we have seen great results in referral traffic and SEO wise. Recently one of our clients requested us to publish the PR on their website as well as blast it out using PRWeb and Marketwire. I think that this is not going to be a duplicate content issue for our client's website since I believe that Google can recognize which content has been published first, but I will be more than happy to get some of the Moz community opinions. Thank you
Intermediate & Advanced SEO | | Aviatech0 -
Duplicate Content Issue
Why do URL with .html or index.php at the end are annoying to the search engine? I heard it can create some duplicate content but I have no idea why? Could someone explain me why is that so? Thank you
Intermediate & Advanced SEO | | Ideas-Money-Art0 -
Duplicate content for area listings
Hi, I was slightly affected by the panda update on the 14th oct generaly dropping by about 5-8 spots in the serps for my main keywords, since then I've been giving my site a good looking over. On a site I've got city listings urls for certain widget companys, the thing is many areas and thus urls will have the same company listed. What would be the best way of solving this duplicate content as google may be seeing it? I was thinking of one page per company and prominenly listing the areas they operate so still hopefully get ranked for area searches. But i'd be losing the city names in the url as I've got them now for example: mywidgetsite.com/findmagicwidgets/new-york.html mywidgetsite.com/findmagicwidgets/atlanta.html Any ideas on how best to proceed? Cheers!
Intermediate & Advanced SEO | | NetGeek0 -
Duplicate Content
Hi everyone, I have a TLD in the UK with a .co.uk and also the same site in Ireland (.ie). The only differences are the prices and different banners maybe. The .ie site pulls all of the content from the .co.uk domain. Is this classed as content duplication? I've had problems in the past in which Google struggles to index the website. At the moment the site appears completely fine in the UK SERPs but for Ireland I just have the Title and domain appearing in the SERPs, with no extended title or description because of the confusion I caused Google last time. Does anybody know a fix for this? Thanks
Intermediate & Advanced SEO | | royb0