UX & Product Page Design
-
Hi
I have a question regarding UX testing.
Is it best when testing a product page to:
1. Redesign and test the new page - if it works, test elements to see what worked.
2. Start testing element by element to see what has a positive impact.
We have differing opinions within the company, and I'd like to hear some feedback from others in the industry.
Thank you
-
Great thank you for the feedback.
This is being run by another team, but we want the chance to provide some feedback. Does anyone have any great examples of product page designs?
-
We do it differently.
Have you done several mockups? have you taken those mockups to customers for direct feedback? We recommend you start there...
After that there are plenty of tools to optimize and tweak the site, optimizely, crazy egg etc.
Hope that assists.
-
I would say it depends on how bad the current page is. If you're going against known best practices I would do a redesign and then do element by element.
However if you're close and just trying to squeeze every penny possible, I would do individual elements on a 50/50 (or 30/30/30 or something like that if more variants) if possible. You don't want your users to load one time and see something completely different the next time.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Great DA but page authority not increasing!
Hey team, I hope you are doing great, I have been working effortlessly to increase the authority of my blog. I have used a number of Moz recommended methods like long-form content, posting frequency, getting references from influencers and great websites. It has all resulted in a good domain authority but no matter what I do, the page authority of my blog isn't increasing. Can you please have a look and guide: https://androidcompare.com/ Kind regards...
Algorithm Updates | | Bsmdi0 -
SEO - Google Local Listing & Same Day Delivery
Hi We are looking to offer same day delivery if you're in a 20 mile radius to us. I'm trying to do some research on how to optimise this for Google organic listings. Would this be the same as optimising for a local business listing? I'm not sure where to start. Thanks! Becky
Algorithm Updates | | BeckyKey0 -
Search Console - Average position vs Page Views
Hello, I would like to find out relation between Average position and Views, one of our sites have strange activity.Average position going up but Views going down in Google Webmaster tools. I mention exactly views to be more specific because clicks could fluctuate due to CTR but views should stay the same. Anyone can describe what could going on ? I notice on other sites that on some days when Average Position drops 50% less than normal views going up on some day, but overall I can not see any relation ship between Average Position and Views.
Algorithm Updates | | logoderivv0 -
Google AMP (accelerated mobile pages), can it be used for non-Google news and Ecommerce Websites?
Mozzers, I've been doing a lot of research on Google's new Accelerated Mobile Pages (AMP) https://moz.com/blog/accelerated-mobile-pages-whiteboard-friday. From what I'm seeing, these AMP version websites are only for Google News-worthy websites such as New York Times, Cosmopolitan, and the BuzzFeeds of the world. But what about Ecommerce websites like Ebay or Amazon? Will AMP versions of "scotch tape" via OfficeDepot work in the SERP's on non-Google News cards?
Algorithm Updates | | Shawn1240 -
Product shows as out of stock?
Hi, A clients product is showing as out of stock on Google search when I type in the brand/product name. When it is in fact in stock. They have fetched and also fetched and rendered but no joy. Yesterday it went back into stock, then today back out of stock again, but hasn't been out of stock at all on the website, so not sure why it is doing it. When I do the fetch it shows up as in stock at £29.99 on the search it shows as out of stock at £39.99 Platform is EKM Powershop. I contacted them first of all and they insisted the problem was nothing to do with them. Any ideas?
Algorithm Updates | | YNWA0 -
Do we take a SEO hit for having multiple URLs on an infinite scroll page vs a site with many pages/URLs. If we do take a hit, quantify the hit we would suffer.
We are redesigning a preschool website which has over 100 pages. We are looking at 2 options and want to make sure we meet the best user experience and SEO. Option 1 is to condense the site into perhaps 10 pages and window shade the content. For instance, on the curriculum page there would be an overview and each age group program would open via window shade. Option 2 is to have an overview and then each age program links to its own page. Do we lose out on SEO if there are not unique URLS? Or is there a way using metatags or other programming to have the same effect?
Algorithm Updates | | jgodwin0 -
Should I block non-informative pages from Google's index?
Our site has about 1000 pages indexed, and the vast majority of them are not useful, and/or contain little content. Some of these are: -Galleries
Algorithm Updates | | UnderRugSwept
-Pages of images with no text except for navigation
-Popup windows that contain further information about something but contain no navigation, and sometimes only a couple sentences My question is whether or not I should put a noindex in the meta tags. I think it would be good because the ratio of quality to low quality pages right now is not good at all. I am apprehensive because if I'm blocking more than half my site from Google, won't Google see that as a suspicious or bad practice?1 -
Google removing pages from Index for Panda effected sites?
We have several clients that we took over from other SEO firms in the last 6 months. We are seeing an odd trend. Links are disappearing from the reports. Not just the SEOmoz reports, but all the back link reports we use. Also... sites that pre Panda would show up as a citation or link, have not been showing up. Many are these are not Indexed, and are on large common Y.P or other type sites. Any one think Google is removing pages from the Index on sites based on Panda. Yours in all curiosity. PS ( we are not large enough to produce quantity data on this.)
Algorithm Updates | | MBayes0