Why are these blackhat sites so successful?
-
Here's an interesting conundrum. Here are three sites with their respective ranking for "dental implants [city]:"
http://dentalimplantsvaughan.ca - 9 (on google.ca)
http://dentalimplantsinhonoluluhi.com - 2 (on google.com)
http://dentalimplantssurreybc.ca - 7 (on google.ca)
These markets are not particularly competitive, however, all of these sites suffer from:
- Duplicate content, both internally and across sites (all of this company's implant sites have the same exact content, minus the bio pages and the local modifier).
- Average speed score.
- No structured data
- No links
And these sites are ranking relatively quickly. The Vaughan site went live 3 months ago.
But, what's boggling my mind is that they rank on the first page at all. It seems they're doing the exact opposite of what you're supposed to do, yet they rank relatively well.
-
Not exactly. When it comes to different countries, like the example domains you listed above. (.com and .ca) Google allows for mirrored or duplicate sites by country.
When it comes to multiple sites in the same country, Google will give value to the first use of the content, then no value to the 2nd use. In the example you gave of San Diego and Atlanta, it is important to create unique content, citations and backlinks that are localized to that site's location.
I have a client that has two separate appliance companies in the same area and two separate websites. I've used some of the same general content on both, but have content that is unique to both, along with unique links, and they both rank really well.
-
I guess what baffles me is that there's duplicate, spammy content. Exactly what Google tells you to stay away from.
-
So, suppose a site is #1. It's for a bakery in Atlanta, Georgia. The content is doing really well. You're telling me that, as a bakery in San Diego CA, I can take that content, slap it on my site, replace the business name and location information, and it'd be okay?
-
Yes, if they are different businesses, they should be treated differently.
-
Even if those sites are for different practices/businesses?
-
I have similar sites I have reviewed. It comes down to the - exact marching url. Plus the space has to be not overly competitive. No doubt there is 600 other factors but the dominant standout is the url. Ironically once there tough to dislodge, unless the site dislodging is 10 x 's better - cannot be just twice as good... .
-
Not a bad looking site. Google does allow for duplicate content across multi-regional sites. And sometimes a new site will get an initial boost then drop back down. Also, if there is not a lot of localized website competition, Google will rank them as the most relevant for this category in Hawaii.
-
Interesting: view-source:http://dentalimplantssurreybc.ca/faqs/
view-source:http://dentalimplantssurreybc.ca/faqs/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Help Setting Up 301 Redirects from Coldfusion Site to Wordpress Site.
I have created a new website and need to redirect all of the previous pages to the new one. The old website was built in coldfusion and the new site is built in wordpress. One of the pages I'm trying to redirect is www.norriseal.com/products.cfm to http://norrisealwellmark.com/products/. This is what I have in my .htaccess file <ifmodule mod_rewrite.c="">Options +FollowSymlinks
Technical SEO | | MarketHubb
RewriteEngine On
RewriteBase /
Redirect 301 /products.cfm http://norrisealwellmark.com/products/</ifmodule> The result of this redirect is http://norrisealwellmark.com/products.cfm How do I prevent the .cfm from appending to the destination URL?1 -
Why my site is not ranking for any of the keywords?
We have a site for Property management software, we have done everything like set proper Title and descriptions, heading tags, robots tag is also ok, set schema and its ok with Google webmaster too also we are doing Social media promotion. can you please check our website and tell me what is the problem??
Technical SEO | | rootwaysinc0 -
Staging site and "live" site have both been indexed by Google
While creating a site we forgot to password protect the staging site while it was being built. Now that the site has been moved to the new domain, it has come to my attention that both the staging site (site.staging.com) and the "live" site (site.com) are both being indexed. What is the best way to solve this problem? I was thinking about adding a 301 redirect from the staging site to the live site via HTACCESS. Any recommendations?
Technical SEO | | melen0 -
Should i put an introduction on my site for better seo
Hi, my site is www.in2town.co.uk and we have been having serious problems with our site since our upgrade. Before the upgrade, our site was on the first page of google for many years and most of them we were in the top three, now however since the upgrade of our site we have had serious problems. The main keyword for our site was lifestyle magazine, but now after checking this keyword we are now on page 12, this has gone down over the past couple of days. we had an introduction and information about our magazine on the home page, trying to rank for the keyword lifestyle magazine, we were jumping from page nine to six to ten, we took the intro off as a developer said that we had done enough to rank well for the keyword without putting any text with the keyword on our site, but since taking it off, we have dropped down more in the rankings. I would love to hear from people on their thoughts on this and if we should put back the intro at the top or where they feel we should put it and should we put about the magazine at the bottom. I was always taught, if you want to rank well for a keyword then as well as doing all the linking, you also need to make sure you optimize the page with the keyword looking forward to hearing your thoughts on this
Technical SEO | | ClaireH-1848860 -
Site Categorization?
I know getting site categories to appear under the site are dependent on a lot of factors including site mapping. We have a site that does the categorization thing when you type in the sites url name however more people search for the name of the talent to find the site and the short url on the site is just his name, but shorter. However I was just wondering is their a way to optimize the site so that way we could get categorization to show up under the sites URL when they search for the talents full name I ask because the amount of people looking for the talents full name rather than the short name is a lot larger and I would like to see if we can take advantage of the real estate, but I honestly don't think there is a way, however I figured I would open it up to discussion to see if anyone has any ideas. Example: Site name is ABCD you type this into Google and you get ABCD.com about blog how to contact However the actual person whose site it is is ABCDEF and when you type that in you just get: ABCD.com without any of the categories appearing below the url. And that is what I'm asking about. Thanks as I can't seem to find a lot of information on this. However if there is another spot on the site talking about this please let me know I may just not be searching with the right terms.
Technical SEO | | KateGMaker0 -
Have my site been penalised ?
Hi, I recently hired a link builder (who works for a digital marketing agency and wanted to earn some extra cash ) to do some link building for me on keyword Carpet Cleaner Hire Basically , May my ranking for this work has moved from 29 up to 13 , then down to 500 + and now up to 67 ?. It's been all over the place and I am worried that maybe google thinks its unnatural or to many links etc. I looked at some of the work this chap did and there was a log of bookmarks done , apparently to increase social awareness and some articles on random forums I never heard of but the articles didn't look to good and in my eyes were a little spammy.. I don't have any messages in WMT saying I have been penalised or anything but I am naturally worried that this chap may have caused damaged and that I was manually penalised. I have since asked him to stop immediately.. does this sound normal for the ranking to be all over the place in this manner when link building ? How can I tell if I have been manually penalized in any way ? What;s the general consensus ?. Should I contact google or leave it and see what happens ? Other keywords seems to be okay though. Any advice much appreciated. thanks Sarah.
Technical SEO | | SarahCollins1 -
Too many links on my site
Hi there everybody, I am a total SEO newbie and i am burning with questions. I had my site crawled and found out that it contains too many links. The reason is that it is a site where I constantly write news and articles and each one of them is a new Joomla item, thus a new link. I actually thought lots of content is good for SEO. How am I supposed to reduce the link amount?
Technical SEO | | polyniki0 -
Adding no follow links on my site
I am getting a warning about having too many links on my page www.accessoriesonline.co.uk (152) but I don't want to remove any links from the site. Its an ecommerce site with categories across the top, featured products and then a further category navigation in the footer. Would it be beneficial if I added a rel="nofollow" to the links in the footer as these are duplicates of the one's in the header or would this harm the links in the header and the destination URL's which I definitely want to be crawled? Also, does anyone know if SEOMOZ considers links with a rel=nofollow as an actually link when they calculate their overview? Thanks in advance
Technical SEO | | gavinhoman0