Tens of thousands of links to less than 10 pages from 1 domain
-
I was looking at 'Links to your site' in Google Search Console and noticed our website has around 60 thousand followed links to 8 pages from a single domain. This is happening because we run an ad on the referring domain (a blog) and the ad is in the sidebar along with other ecommerce stores in the same niche. As a result, our ad, and most of our competitor's ads, have links showing up across this blog's entire site.
Are this many links, and the type of links, a problem for SEO?
I'm wondering if it would be wise to discontinue this advertising. While we get a very modest amount of traffic as a result of the ad, it doesn't convert very well, and I'm wondering if there might be any SEO benefit to not having all of these inbound links from a single domain coming in.
Thanks!
J
-
Hi Dmytro,
That's precisely my concern. I got in touch with the owner of the website linking to us and asked him to nofollow our link. I'll monitor and see if there are any noticeable changes.
Cheers
J -
Hi,
This is strange that sponsored ads have follow links, they should be nofollow, as ads should not directly affect you organic search. In your case they actually might, therefore, I would suggest to review the ad website and maybe consider moving somewhere else (as you said, it doesn't convert well).
Also, if we think about it, Google actually may consider your ads as buying links or as unnatural link building.
-
Thanks for the input, Eric.
We already have some editorial followed links from this domain, outside of the sidebar, so if we discontinued the sponsored links we'd still have some backlinks from their website. Their DA is 45 and ours is 41. We're only getting about 1% of our traffic and 0.25% of our sales from the sponsored link, low enough that I would be OK with killing if it's hurting us at all.
With the links being followed and so many, do you think it's hurting us?
-
Depending on the Domain Authority of the domain(s) that are linking to you, it would or would not be helping or hurting you. When evaluating links that are sponsored like this, we typically recommend looking at the traffic the site is sending. If you can clearly see traffic from the site and those clicks are converting for you, then you should probably keep those links.
If they are sponsored links, though, and they're in the sidebar, they should be labeled as such--and they should be nofollow links.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is surfacing top blog posts with read more link could create a boost in traffic to main domain?
Hi mozzers, Because our blog is located on blog.example.com on powered by Wordpress and currently can't migrate it to the main domain, unfortunately. Since we would like to grow our main's domain organic traffic and would like to test an option that could help us leverage the traffic of the top blog posts content. There is a Wordpress API that would allow us to get 100-200 words(snippet of the blog post) from the blog posts into the main domain that would provide a "Read more link" linking back to the blog.
Intermediate & Advanced SEO | | Ty1986
Is this even a good idea assuming we would make sure content is not identical?0 -
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
New Domain VS New Page Backlink?
Assuming you've already got a link from:
Intermediate & Advanced SEO | | Sam.at.Moz
sitea.com/page1 (Moz domain rank 55, Moz page rank 30) You have two choices for another link: 1. Another link on the same domain but a new page:
sitea.com/page2 (Moz domain rank 55, Moz page rank 30) 2. A link on a new domain but with a lesser domain & page rank
siteb.com/page1 (Moz domain rank 30, Moz page rank 20) Assuming you have no other links to your site - both sites are relevant to your industry, both 5 years old, both have the same number of visitors/external links/ads and the content and anchor text remains the same. Which will have a bigger impact on SERP movements? Sam0 -
Two pages on same domain - Is this a proper use of the canonical tag?
I have a domain with two pages in question--one is an article with 2,000 words and the other is a FAQ with 300 words. The 300 word FAQ is copied, word-for-word and pasted inside of the 2,000 word article. Would it be a proper use of the canonical tag to point the smaller, 300 word FAQ at the 2,000 word article? Since the 300 word article is identical to a portion of the 2,000 word article, will Google see this as duplicate content? Thanks in advance for any helpful insight.
Intermediate & Advanced SEO | | andrewv0 -
Old links showing on new domain
Last year we incurred a Google penalty and after months of trying the clean up the link profile with no joy we relaunched the site with a .org rather than .co.uk Now the issue is that 2 weeks after the launch GWMT is showing all the old links pointing to the new url. We didn't do a redirect of any kind, just changed the url Why is this????
Intermediate & Advanced SEO | | jj34340 -
Consolidate 150 domains to 1
Hi! Just as the questions tell we are looking at a project where we might have to consolidate 150 different domains into 1 (of course with a corresponding page on the new domain). We aim at preserving as much of the linkjuice as possible from each domain. Any advice on doing this propely? I, of course, see a risk of opening the new domain and just redirecting (301) the old domains to the specific page on the new domain but is there any right or wrong way of doing this? I might add that each domain has a more or less unique linkprofiles in terms om linking domains, number of linking domains and such. Our dear friend Cutts has some information on this topic, http://www.youtube.com/watch?v=l7M22teF3Ho but he only talks about 4 domains - which of course seem like a bit more natural occurring phenomenon. But what about 150 of them? Anyone got any advice? Is this as much of a no-go that I feel it is? Thanks! Edit: There domains are all owned by the same entitiy, share the same GWT and such.
Intermediate & Advanced SEO | | bebetteronline0 -
Redirect between domains: any real number on how much link juice is lost?
Hi, I'm thinking of rebranding my website and moving it to a new domain. Of course I would implement 301 redirects page to page from old-domain.com to new-domain.com. I wonder if you have any real figure based on your experiments on how much link juice I could lose in the process and if it will take time for Google to re-crawl correctly the new page. I could get some of the backlinks changed as well, so they would point to the new domain. Cutts says it would get changed at least the more important, but how many? which are the more important? Also, what about if I move just a part of the website that has no backlinks? Supposedly it won't have any link juice to pass through but of course all the pages will be hosted on a brand new domain that won't pass domain-power to those internal pages, so will I lose rankings for these pages? Thanks for any help, Best regards
Intermediate & Advanced SEO | | SandraMoZ0 -
How to resolve Duplicate Page Content issue for root domain & index.html?
SEOMoz returns a Duplicate Page Content error for a website's index page, with both domain.com and domain.com/index.html isted seperately. We had a rewrite in the htacess file, but for some reason this has not had an impact and we have since removed it. What's the best way (in an HTML website) to ensure all index.html links are automatically redirected to the root domain and these aren't seen as two separate pages?
Intermediate & Advanced SEO | | ContentWriterMicky0