Category pages
-
I am a very basic question on managing categories in WordPress. We have an Android website, and we cover news, rumors, tips and tricks about new devices. We have been creating categories for the new devices or at least for the popular ones which are launched every year, and link to them internally with the hope that it would improve the page authority and ranking.
For example, we have a category page for Moto X, another one for Moto X (2014) and one more for Moto X (2015).
One of the reasons for creating a category was to ensure that it is easier for readers to get information about a particular device rather than going to a category page that has information about all the models.
However, the problem with their strategy we're now realizing is that it means we have to build page authority for the new category page from scratch, which can take time.
So we are thinking of reusing the same category for multiple models. So reuse the Moto X category page for Moto X (2016).
However, we are not sure if it would be right approach as we would be linking to the same category page with different anchor texts. So while it would be good to reuse a page rather than rebuild the page authority from scratch, would we be diluting the authority for the main keyword by using it for different models.
I would love to hear your thoughts on how we should be handling categories and internal links in this case.
-
Yeah, I think we need to mess around with the template files to make it look better.
Btw, the website in question is AndroidBeat.com. I will look into the schema markups, though the structure of the site is quite flat, so not sure if breadcrumbs would be useful.
When your website has to depend on advertising for revenues, page speed is difficult to optimize. I keep getting told that the page load cannot be improved further because of the ads on the website. So it is important to strike the right balance. If you know someone who can help with improving page load times then please let me know. I am happy to get a second opinion.
Thanks again for the suggestions. Any thoughts on this point:
How about internally linking to the same page with multiple anchor text. Wouldn't we end up confusing the bots. We have seen category pages doing well in some cases. So wouldn't this approach affect the ranking for such category pages that are doing well.
-
Thanks Martijn for the suggestions. We are going to try roll it out as soon as possible.
-
Implement AMP if the website has a blog.
Refer to https://www.ampproject.org/ for more information. Martijn is right though AMP took me 2 full days to implement from a cold start on one site. However using the wordpress plug in less than an hour for the second. So need to review in order of priority.On schema the easiest thing to implement would be breadcrumbs on each page. Schema is especially useful for websites with a blog, events, recipes or other dynamic content.
Again I hate to overreach with suggestions when I am not 100% familiar with a site and understand objectives and priorities. 95% of the time I end up starting with page loading speed... it has such a massive impact on every kpi if it is not optimized. tools.pingdom.com - so if page loading speed is on the agenda that is where I nearly always start.
Hope that assists.
-
AMP can be a lot of work when you really want to make sure that the pages look good and support everything that is related to the set-up itself. I recommend using the AMP Plugin that is available for WordPress and creating your own template files to support them afterwards so you can tweak whatever you want.
-
Thanks Clayton for the suggestions and the quick response. Rand's WBF was the one that got me to rethink our current approach. We have also realized that it is not helping with the rankings either. But had a few questions.
How about internally linking to the same page with multiple anchor text. Wouldn't we end up confusing the bots. We have seen category pages doing well in some cases. So wouldn't this approach affect the ranking for such category pages that are doing well.
Can you also point me to a resource for Schema markups?
We are also not able to get a good look and feel for AMP optimized pages. Any recommendations would be welcome.
-
The latter approach you have identified is the approach to adopt. The first approach is old school seo ie 1 keyword query = 1 page. This is no longer recommended. See Rand's WBF on the topic. https://moz.com/blog/8-old-school-seo-practices-not-effective-whiteboard-friday
Schema markups and if on a news post use AMP.
All the best hope that assists.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Page not being ranked properly
Hi, Wondering if someone could possibly shed some light on why some of our pages are not being ranked properly on Google. For example this page https://www.mypetzilla.co.uk/dog-breeds Keyword "Dog Breeds" we can't be found on and we are absolutely baffled why? Could it be that we are listing all 100 and something dog breeds on one page? Should we introduce pagination or load more as user scrolls down. This page has been up for at least 4 years. Any suggestion or advice would be much appreciated. Many thanks
Intermediate & Advanced SEO | | Mypetzilla0 -
Link title tags on devices - product category page
I saw that any big page doesn't have a title tag on the product link on the category page. Title tag has any advantages on internal links?
Intermediate & Advanced SEO | | Tormar0 -
Google Panda question Category Pages on e-commerce site
Dear Mates, Could you check this category page of our e-commerce site: http://tinyurl.com/zqjalng and give me your opinion about, this is a Panda safe page or not? Actually I have this as NOINDEX preventing any Panda hit, but I'm in doubt. My Question is "Can I index this page again in peace?" Thank you Clay
Intermediate & Advanced SEO | | ClayRey0 -
Outside Top 10 Even though - Higher Domain/Page Authority/Higher On Page Grade
Hi, Note: this is for Australian search results - for people in Perth.
Intermediate & Advanced SEO | | HeadStud
The website is: http://thedj.com.au I am trying to optimise for the keyword 'perth wedding dj', but also 'wedding dj perth' and for some reason my website isn't even in the top 10 results. Here is what's weird though: My on-page grade with the On-Page Grader for the keyword 'wedding DJ perth' is an 'A' for http://thedj.com.au (http://awesomescreenshot.com/0135135hca) When checking the Keyword Difficulty in the Google Australia search enginge for 'wedding DJ perth' - there are 4 results which have a lower domain authority than 15 (in fact one result has a domain authority of 1) - http://awesomescreenshot.com/03f5134zd1 http://thedj.com.au has a Domain Authority of 23/100 and a Page Authority of 34/100. (http://awesomescreenshot.com/0bb5134tb8) So seeing as the page has gotten an A for on-page optimisation for the keyword 'wedding DJ Perth' and has a higher domain authority then many results in the top 10... why isn't it in the Top 10?! Bonus Question:
Why is DJ Avi showing up at the top of search results (Local listing) depsite the fact that:
a) He has no website to link to
b) No reviews for his listing
c) No keywords that I can see (other than the fact that he's a DJ)
Screenshot: http://awesomescreenshot.com/05151349cb Meanwhile our Local Places - Thanks,
Kosta
http://www.headstudios.com.au0 -
Ecommerce: A product in multiple categories with a canonical to create a ‘cluster’ in one primary category Vs. a single listing at root level with dynamic breadcrumb.
OK – bear with me on this… I am working on some pretty large ecommerce websites (50,000 + products) where it is appropriate for some individual products to be placed within multiple categories / sub-categories. For example, a Red Polo T-shirt could be placed within: Men’s > T-shirts >
Intermediate & Advanced SEO | | AbsoluteDesign
Men’s > T-shirts > Red T-shirts
Men’s > T-shirts > Polo T-shirts
Men’s > Sale > T-shirts
Etc. We’re getting great organic results for our general T-shirt page (for example) by clustering creative content within its structure – Top 10 tips on wearing a t-shirt (obviously not, but you get the idea). My instinct tells me to replicate this with products too. So, of all the location mentioned above, make sure all polo shirts (no matter what colour) have a canonical set within Men’s > T-shirts > Polo T-shirts. The presumption is that this will help build the authority of the Polo T-shirts page – this obviously presumes “Polo Shirts” get more search volume than “Red T-shirts”. My presumption why this is the best option is because it is very difficult to manage, particularly with a large inventory. And, from experience, taking the time and being meticulous when it comes to SEO is the only way to achieve success. From an administration point of view, it is a lot easier to have all product URLs at the root level and develop a dynamic breadcrumb trail – so all roads can lead to that one instance of the product. There's No need for canonicals; no need for ecommerce managers to remember which primary category to assign product types to; keeping everything at root level also means there no reason to worry about redirects if product move from sub-category to sub-category etc. What do you think is the best approach? Do 1000s of canonicals and redirect look ‘messy’ to a search engine overtime? Any thoughts and insights greatly received.0 -
Will Using Attributes For Landing Pages In Magento Dilute Page Rank?
Hello Mozzers! We have an ecommerce site built on Magento. We would like to use attribute filters in our layered navigation for landing page purposes. Each page will have a unique URL, Meta Title and Meta Description. For example: URL: domain.com/art/abstract (category is Art, attribute is Abstract) Title: Abstract Art For Sale Meta: Blah Blah Blah Currently these attribute pages are not being indexed by google as they are set in google parameters. We would like to edit google parameters to start indexing some of the attribute filters that users search for, so they can be used as landing pages. Does anyone have experience with this? Is this a good idea? What are the consequences? Will this dilute Page Rank? Could this destroy the world? Cheers! MozAddict
Intermediate & Advanced SEO | | MozAddict0 -
Are these doorway pages?
I've added category pages for counties/town on http://www.top-10-dating-reviews.com but will google see these as doorway pages? If you click on categories from the menu at the top and view some of the pages you'll hopefully see what I mean? Should I continue building these or delete them? Any advice appreciated.
Intermediate & Advanced SEO | | SamCUK0 -
Which index page should I canonical to?
Hello! I'm doing a routine clean up of my code and had a question about the canonical tag. On the index page, I have the following: I have never put any thought into which index path is the best to use. http://www.example.com http://www.example.com/ http://www.example.com/index.php Could someone shed some light on this for me? Does it make a difference? Thanks! Ryan
Intermediate & Advanced SEO | | Ryan_Phillips1