Determine CTR opportunity [Organic & Paid]
-
How to determine CTR opportunity [Paid & Unpaid]?
-
Hi Rohan,
Some more details would be nice indeed, but if I'm right you're looking for ways to achieve an increase in CTR for both your organic and paid results. What we sometimes do is analyse what our average CTR is for a certain position and then cross reference that data with other keywords that perform lower to find out what we can do there to get a better CTR for them. By changing either the title, to make it more click worthy or the META description.
Hopefully this already gave you some ideas.
-
Hi,
Please elaborate your question little more.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Compare clicks per day per keyword on organic and PPC
Hi, Im trying to see the clicks onto my site using specific keywords each day over the course of a week / month in both organic and PPC to compare them to each other. Any help would be much appreciated, Thanks!
Keyword Research | | AlistairD0 -
Organic Search Visits Rapidly Decreasing?
Last week i had over 2000 organic pageviews and this week i have 0 Could this be an error, how could this possibly happen?
Keyword Research | | briananglin0 -
How do you determine whether to pursue keywords suggested by Google Instant?
I have heard that a good source of keyword suggestions is looking at what pops up as suggestions when you start typing into Google. My question is how do you know if it is worth your time to create content around those suggestions? If you enter these suggestions into Google's Keyword Tool, often there is no data on search volume.
Keyword Research | | ProjectLabs0 -
How to stay organized for keyword research?
As most of you know keyword research can be quite taxing. I have been trying to get organized and do extensive keyword research. But trying to stay organized is proving to be more and more difficult. Can I get some expert views from experts in the community as to how you all go about organizing your research and how you track things over time. Thanks
Keyword Research | | EricMoore0 -
How reliable is GWT's keyword data & what is the most accurate way of determining keywords you currently rank for?
I have been monitoring the query data (keywords, average position, CTR, etc.) in GWT, but sometimes the ranking data seems off. I filter the dates for the past week, so it is the most recent. I manually check some of the rankings and they are way off. Does anyone have feedback on this? If you have access to multiple domain data, that would be great. What is the most accurate way of determining keywords you currently rank for? I have also used keywordspy, and that is off too!
Keyword Research | | inhouseseo0 -
Page Authority & Domain Authority for dummies
Can someone explain me what is this? I just ran a keyword difficulty report for my keyword "refurbished printers", we are not in the top 10, and I see a table with 4 columns: page authority, Page Linking Root Domains, Domain Authority, Root Domain Linking Root Domains I have many questions here: 1. The bigger the number the better? 2. The most green the better? What about the red in the last 2 columns? 3, How can I improve an specific page to rank there and improve these numbers? 4. What does it mean the green check next to some numbers? Thanks
Keyword Research | | levalencia10 -
Search Volume vs. CTR
Is it better to optimize based on search volume or click through rate? For example: If a keyword has a CTR of 19% and only 3,000 monthly searches, while another keyword that is relevant to that page has a CTR of 0.7% and 20,000 monthly searches, which keyword should that page be optimized for for better natural results and the bottom line?
Keyword Research | | Motivators0 -
Logging out of Google vs. &PWS=0 ?
I typically append &pws=0 to my Google queries when I'm gathering results to share with a client. I recently sat in on another digital marketing firms presentation to the client, and they made a big deal about how their search engineers had conducted all the searched by "painstaking logging out of google, using a fresh browser, etc..." In my mind I was thinking that it was either a search engineer wasting time, or some hyperbole to impress the client. But I didn't really know for sure. Is &pws=0 actually equivellent to using a completely annonymous browser. For fun, I ran some queries under incognito on chrome running off a thumbdrive, and compared them to &PWS=0 results from my everday browswer while logged into google. I couldn't see any difference, but in my quick informal test, I also didn't find any difference between a personal SERP and a &PWS=0 SERP, so maybe I just didn't try the right query. Any thoughts?
Keyword Research | | crvw0