Drop in Android organic search
-
Hay Moz Community,
I have been analysing traffic fluctuations for a few websites and have found a noticeable drop in organic traffic from android devices. I initially thought it could be a generic mobile drop but iOS is holding its own?
Can anyone share any insights they may have come across to explain the drop on android specifically.
Thank you in advance
Alex -
Glad I could help!
-
Great shout Bridget. They do indeed and that all points to the the answer. Come see me at the #searchlove party this year as I owe you a drink!!
-
It sounds like it may be a misattribution issue rather than an actual traffic loss. This article seems like it could provide a (partial) answer. Do the dates you saw the drop align with the dates mentioned in the article?
-
We have only really started to look into the cause in the past few weeks.
Same experience on Android and iOS from the site so no variations there. I would certainly look at a tracking or reporting issue if iOS was also showing a massive change but alas its not. Also other channels are reporting ok.
My hunch is something to do with the way android users get serp results or the way they are displayed for organic but I can't find any differences, It could also be down to user behaviour or intent but again can't pin point it.
-
When did you notice that this started? Are there any dates that coincide with anything? Is it so significant that you can't just put it down to the number of users on the different devices?
Have there been any changes to the site that might have affected the tracking code at all? Could it be an issue with reporting in Analytics?
-Andy
-
there is a slight drop from iOS <5% but the android is a lot more which is what we can't put our finger on. I can't see any differences in way you search or results from iOS and Android which is strange.
-
Hey Alex,
On Android alone seems like a bit of an odd one. I initially thought about the fact that Google has recently announced that they had finished the rollout of the mobile algorithm and upped the signals, but I can't think how this would impact only Android devices.
Is this something that is across the board for each of your clients?
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Ways to Identify Popular Search Terms
Certain searches seem intuitively like they would be popular, but don't appear so in my keyword research on Moz Pro. For example, I am a therapist and would have guessed that a lot of people would be searching for "online therapy California" during this pandemic, but actually those terms are not popular. I looked at Google Trends to see if I could understand this better, but It wasn't very helpful. Any other suggestions for where to get more information when search terms you would expect to be high volume don't appear to be so?
Search Behavior | | LPantell0 -
Google smacked my site and dropped all rankings, can't find out why
I have checked out everything, I mean everything. We have no dupe content, our content is a little thin, but it is ours and accurate enough to help our customers.We follow all SEO guidelines and make sure we de-index any pages with no / little content (like privacy, or faq) All in all, we haven't done any major updates to the sites, and everything was great (page one on almost all kw) but beginning of the month, all kw wiped to the second page, than third, than back to one and now pretty much gone (rank 100-200) I really don't know what to do. We didn't receive a manual action, and the last algo update was nothing big to cause such a drastic change. Meanwhile our competition (multiple sites) are gaining in ranks and nothing happened to them (most of them have even less content and not even SSL) Negative SEO is out of question, I check all links via ahrefs every other day. Any help is appreciated Thanks
Search Behavior | | s-s0 -
Internal Site Search Analysis
Hi Folks, I have about 6,000 internal site search phrases that I want to analyze. There are many variations and duplicates that have similar intent within the data, e.g. Employment, Employment Opportunities, Employment Application. Does anyone have any thoughts on how I can aggregate the data to get an idea of user intent. There's a lot of long-tail in there. The data does not come from Google's site search tool. I just have a spreadsheet of the terms and the number of times they were searched. Cheers!
Search Behavior | | BedeFahey0 -
Forced Page Views and Search Engines?
I have a website that was built for the primary purpose of showing HTML 5 capabilities. With this, we have to create forced page views within analytics in order to receive any data about consumer behavior on the site. Are search engines viewing these forced page views as actual webpages? Does it even effect SEO efforts?
Search Behavior | | HughesDigital0 -
Keyword Search Historical data?
Is there a way to track the history of keyword search over time. I.E. the frequency of the Google search of the phrase 'unpasteurized milk' from 2006-2012 to see trending patterns.
Search Behavior | | preventionaid0 -
Local search advice?
Some sites i promote limit their services to 50 miles around their location how best is it to optimise their websites. Currently they don't rank very well for non localised search terms but they do very well for term which include their local area. is this something they should be concerned about? Any tips and advice on optimising for local search are greatly appreciated. thanks
Search Behavior | | Bristolweb0 -
Has anyone yet seen any Search or User benefits from implementing any Schema tags (as in Schema.org) ? Thanks
Schema tags have been around for a while, am really interested in knowing of any noticeable benefits seen by anyone who has had experience of implementing Schema tags.
Search Behavior | | SimonCullum0 -
Can we rank as a related search query on a competitor's brand keyword?
One of my clients wanted to know whether it's possible for him to rank as one of the related pages on Google for a brand name of a competitor. I honestly don't know whether it's possible so any ideas whether it's possible and if so, ideas on what can be done is greatly welcome. Thank you in advance. 🙂
Search Behavior | | als0070