Usage of keywords in URL
-
Hi everyone,
I'm trying to optimize our website and I'm not sure what's ideal for our URL structure.
We have two products: one of them is focused on B2C & the other one on B2B.
Our homepage is focused on the B2C product.For our B2B product, I'm not sure what's ideal. The URL for our 'homepage' of the B2B product is ourdomain.com/software. We have different target groups for our B2B software, and therefore different pages on our website.
Which URL would be best to use for the keyword personal trainer software?
1. ourdomain.com/software/personal-trainer-software
2. ourdomain.com/software/personal-trainer -
Thanks for the replies!
I believe Google makes matching keywords bold in the URL, so it can be good for the CTR.
Which URL do you think is best for the keyword personal trainer software for both SEO purposes and CTR?
yourdomain.com/business/personal-trainer-software
yourdomain.com/software/personal-trainer-software
yourdomain.com/software/personal-trainerSeems like most people would recommend going for option 1?
-
If having an informational URL as you've proposed is helpful for the user to understand the page, then by default, it's also going to be helpful for SEO. Google's goal is to provide the best results for people, so indirectly, it does help to have topic-indicating URLs.
-
Hi,
First of all I would like to let you know that having keywords in URL won't give any ranking boost. Second thing I would go with 'yourdomain.com/business/personal-trainer-software' it will be helpful for user to know about what the page is about.
Thanks
-
My suggestion for B2C
yourdomain.com/consumer/personal-trainer-software
For B2B it can be
yourdomain.com/business/personal-trainer-software
You can differentiate at category level to make your customer experience better for your visitors.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category url with resultsperpage loop
Hi there, We upgraded our webshop last weekend and our moz crawl on monday found a lot of errors we are trying to fix. I am having some communication problems with our webmaster so I need a little help. We have extremely long category pages url, does anyone have a guess which kind of mistake our webmaster could make:
Technical SEO | | isabelledylag
https://site-name.pl/category-name?page=3?resultsPerPage=53?resultsPerPage=53 .... And it keeps on repeating the string ?resultsPerPage=53 exactly 451 times as if there was some kind of loop. Thanks in advance for any kind of hint 🙂
Kind regards,
Isabelle0 -
Please take a look at my keyword usage
Hi All, Traffic to few pages of my site is dipping from last couple of months. When I analyzed one of the web page (http://ow.ly/IEkt307dfNr) in Moz tools, it is warning that the keyword "dance classes" is used excessively in the page (30+ times). But, it is used in genuine manner; because that page is a listing page of "dance class teachers" who provide the service, we added "dance classes" under each of the provider. It helps users to connect with the teach easily. Is this okay or will it fall under keyword stuffing? Should I change something?
Technical SEO | | Avinash_12340 -
Should the date be included in news URLs
My website is not a news or magazine site, but we do have a news section updated 2-3 times a week with industry related news. We are working on a new structure for the URLs.
Technical SEO | | theLotter
Should the date be included in the URL? From this article from Google I understand that as long as we submit a news sitemap it doesnt matter whether or not numbers are included in the URL, correct? https://support.google.com/news/publisher/answer/68323?topic=116650 -
Subdomain CMS or unique URL
I own a company for teams Ex myteams.com . A team registers and they get a site at team1.myteams.com. Content on each sub team site is mostly unique and I have several back links on each to the main site myteams.com. I also provide them with a unique URl team1.com will show team1.myteams.com. So couple questions As far as SEO should i be pushing the team1.com url or team1.myteams.com url? Is a link from team1.com or team1.myteams.com better for my site, their site or both How many back links should the sub sites have? Thanks
Technical SEO | | MichaelRyan220 -
Keyword stuffing
I'm working on this page at the moment - http://www.gear-zone.co.uk/berghaus-bid6.html. The keyword we're going for is, unsurprisingly, 'Berghaus'. The SEOmoz on page report has flagged up a possible issue with keyword stuffing as the term is mention around 25 times. Is it worth altering this, which could be quite tricky as a lot of the page is dynamically generated? Thanks!
Technical SEO | | neooptic0 -
Breadcrumb navigation with URL ending
Will it make a difference if a page has this format for URLs and breadcrumb navigation www.domain.com/category.html
Technical SEO | | Motava
www.domain.com/category/product1.html vs. www.domain.com/category/
www.domain.com/category/product1.html
or
www.domain.com/category/product1 does it make sense to change the category page or will it not make a huge difference?0 -
URLs: To Change or Not to Change
Hello, We recently launched a redesigned site in Drupal in December of last year. We are an eco-travel company. My current URL's look like this: /africa-and-middle-east/kenya-tanzania /central-south-america/galapagos-islands My pages have good term targeting grades, and the rankings for the terms we are targeting - "kenya and tanzania safaris" and "galapagos islands cruises" are decent, but not great - most are on page 2 or 3. The one URL where I targeted our most important term, "amazon river cruises," I am still on page 2. /central-south-america/amazon-river-cruises My questions are: Did I miss an opportunity with the rest of the URL's, and should I consider changing the rest to more targeted terms with 301s? Since the new site launched in January, perhaps I have not given enough time for my new URL's to index and mature. Would it be easier to set up landing pages with unique article content that targets terms such as "galapagos islands cruises" and "kenya and tanzania safaris"? If so, how can I do it in such a way as to not "compete" with the pages I want to drive them to? This also raises the question of redirecting the same URL twice i.e. I would have 2 redirects in place for the same url e.g. from the former site to the new site, and yet another redirect to the most-recent URL. Is that a problem? Sorry if I've asked too many questions in one post. 😉 Any advice appreciated.
Technical SEO | | csmithal0 -
When URL rewrite can lead to un pretty URLs
Hi Mozzers. I've a client that has done a little bit of mess rewriting the URLs of its site. In fact, also the data base driven URLs are rewritten, but the dev forgot to change the space with "-", so that now the 95% of the URLs are like this one: http://www.portalesardegna.com/search/Appartamenti e Residence/ Obviously not really a pretty URL. I am not so sure if this issue has an SEO consecuences (in fact, the site ranks pretty well also with those kind of url), but I am thinking more on usability issue. Could you suggest me any easy fix to this rewrite problem?
Technical SEO | | gfiorelli12