Contact page lead optimization
-
Hi,
I have a client whose contact page is the second most visited after the home page.
However, there is a 93.65% abandonment rate on the contact page.
This could be for a number of reasons:
- There is a phone number on the page, so people may call the firm
- There is a Google Map on the page, so people may get directions
The top next pages are:
- Exiting the site (about 50%)
- Returning to the home page
- Going to the About the Company page
- Going to the Distributors page (the company is a manufacturer)
What is the best way to analyze the performance of this page?
Thanks,
Josh
-
Thanks. I am trying to get the client to do this...Hopefully that will happen soon. We are also adding a live chat capability.
-
Sorry for the delayed response. The data I provided is indeed correct. Here are more details from Google Analytics for all of 2011:
This page was viewed 1,726 times
<dl id="AnalyzeConrol" class="ctrl">
<dt>Analyze:</dt>
<dd>Content Detail</dd>
</dl>
<dl id="ContentControl" class="ctrl">
<dt>Content</dt>
<dd>/contact/index.php</dd>
</dl>
<dl id="SegmentControl0" class="ctrl">
<dd>None</dd>
</dl>
* 1,726
Pageviews* 1,422
Unique Views* 00:02:08
Time on Page* 52.75%
Bounce Rate* 42.47%
% Exit* $4.61
$ Index -
Gianluca,
The free version of click tale allows you to record 400 page views a month on any page (not just the most viewed) but you can only record 100 per week and you can only the view 2 page visits. So if people are landing on the homepage and the going to the contact us page - the free version should suffice.
Other areas such as heatmaps etc. will onyl work on the most visited page (which in this case would not work) but there are other services that provide this tracking if required.
Plus as a side note, there is no need to enable clicktale on every page - the user might only enable it on th contact us age - in which case he will have access to all of the heatmaps, recordings etc.
-
You could also consider using a tracked phone number so you can measure call conversions. I use http://www.kall8.com/index.php
-
Just a suggestion to add to the answer by Gary:
- Clicktale: the free version and bronze option are not enough to see the recorded sessions of more than the most visited page. Being the form page the second, you would not be able to see any record. Subscribe for an higher option (silver, for instance) for just one month. Time enough to record a sufficient number of sessions in the form page
- Clicktale offers also the possibility to see a form funnel analytics, that show you if people has filled or not a field.
- To verify if people is not filling the form because of the phone number, you could ask to your client customer care (or who answers to phone calls to that number) to simply ask to the client how he got to know the number itself
- Heatmaps can give you hints about the google maps success.
- Another way to track the use people of the form is to use jQuery and Google Analytics as explained by Duncan Morris in this post on Distilled: http://www.distilled.co.uk/blog/conversion-rate-optimisation/using-jquery-and-google-analytics-events-to-track-form-abandonment/
-
Great idea. I have used ClickTale on this site before... definitely a good idea.
-
There are possible a few reasons for this:
1. The user is filling in the contact form, but then decides not to send it
2. The user is filling in the contact form, but then can't send it because of an error with validation or something server side
3. The user is filling in the contact form, and is sending it (you don't specifically say that they don't take any action on that page)
4. a percentage of the users will almost certainly be looking at the contact page for social proof - is there an email address I can copy, is there a physical address, do they have a phone number, is there an easy complaints procedure etc. - these people will then often navigate on (back to the homepage or another site page)
5. People might want to see where the company is based and then decide that the company is not relevenat to them because they are from a different, country/state/country/town/city/etc.
Plus, I'm sure there are a million other reasons.
I recommend installing ClickTale on the site. The free version of the product should be sufficient to gather some video recordings of what the userts are actually doing on the page. This is the best way to see what the user is doing (but not a great way to know what they;re thinking! - although you can make some educated guesses). Check it out at http://www.clicktale.com
-
Hi Joel,
The time on page is: 00:02:10.
Yes, there is form on the page. I have been trying to get the client to add a chat application, but they are worried about getting too much business.
I don't feel comfortable sending a URL because of client privacy concerns.
Thanks for your help.
-Josh
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
We changed our domain, I used the move tool in Google Search Console and I am having our site redirected and go daddy, and now I spoke with someone who suggest we do a 301 redirect for all pages on our site and I’m not sure that’s the correct move.
We just changed our domain name after 15 years. when I bought the new domain name I called Go Daddy and they instructed me to contact my google G sweet admin account and change all of our emails over which I did and then I went into Shopify who is my host and changed my primary domain there and then I went back to Go Daddy and had my old website forwarded to my new site. since then there has been nothing but problems with Google. my product feed from my merchant center account has been suspended three or four times now, I tried to rename and move all of my Google accounts from my old domain to my new one, but I am not an SEO person... after making the changes I have started google chats with analytics department with the merchant center with Google as they all keep saying that it looks fine but I’m not convinced because the product feed keeps getting disapproved. So I posted an ad for help and the Guy I spoke with suggested I do a 301 redirect for every single page on my old site, But I’m concerned that might confuse things further? I’ve already started the move in Google Search console And in Shopify I added the old domain back into the domains section and am having it redirectEd that way too... I guess I’m just looking to know which way I should proceed, any and all advice is warmly welcome thank you in advance Maureen
Conversion Rate Optimization | | TooFast130 -
Overlay / modal for product pages - bad or good for SEO?
Hi all, I am considering using full overlays/modals for an e-commerce site for all our product pages (category/listing pages will be "normal", the product page will come over the listing page as an overlay/modal when you click on the product). Those “product overlays” will also be accessible directly with own URL (if need to be linked to for ex.). All the literature I find out there treats overlays and modals as “marketing” ones (ads, sign-ups, etc.) and is generally critical to overlays when it comes to SEO, while also saying that an overlay that has to do with good UX should not hurt the SEO of our site. What do you think? Will all product pages as overlays be considered as good UX by the search engines and therefore not be negatively impacted, SEO speaking? Or should we stay clear of overlays and create “normal” product pages? Thanks in advance! Arnaud NB: The reason we want to create those overlays are for design and UX purposes, and try to increase our conversion rate.
Conversion Rate Optimization | | Arnaud_Fo0 -
Conversion Rate Benchmarking and Optimization
Hey everyone! I run the marketing for an ecommerce marketplace and we're doing good on the SEO front of things, with 60%+ of our traffic coming in via search and we're ranking for some competitive keywords. I'm really curious about the conversion rate though. Despite intensive googling, I've not been able to find a rough benchmark for conversion rates. Our conversion rate is about 1.2%, increasing as we continue to do more optimization work with regards to the site's usability. While we track other forms of conversions, the 1.2% conversion rate is for bookings through the site, which is our main source of revenue. Does anyone have a reference guide for conversion rates, particularly for ecommerce marketplaces? I'd like to know if we're doing ok or really bad, and also to take reference from other similar sites to improve our conversion. Thanks!!
Conversion Rate Optimization | | NgEF0 -
Optimising /product/ pages for our 15,000 product ecommerce store.
Hi guys! We're constantly working on evolving our /product/ pages on the site, however some times it's pretty easy to get lost in your own mess. Especially when the sites consists of 15,000+ products. So it's pretty painful to handcraft every single page. So I thought I'd jump in here to see if anyone had any suggestions for stuff we're missing, and or should improve? These are product pages: http://www.warcom.com.au/products/9954_draytek-vigor-120-single-port-adsl-122-modem http://www.warcom.com.au/products/49884_warcom-deluxe-double-lcd-monitor-stand---free-shipping There is a few issues we're aware of already.. Negatives: To many links in the left menus. To many links in the footer. Positives: We recently included rich snippets.. We're always testing out colors and styles. We're always testing meta data. Any and all suggestions will be greatly appreciated. Thanks!
Conversion Rate Optimization | | warcom
Paul.0 -
Pay Per Click Campaign Optimization
How much would you pay for a Pay Per Click Campaign Optimization? Our monthly budget is around $2k a month for Adwords. Any advice in choosing the right company to run our Adwords campaign?
Conversion Rate Optimization | | echo10 -
Rel="author" On Normal Pages
Hello, I know you can add rel="author" to blog posts but has anyone tried adding them to normal pages? Does it work? Does it improve CTR? Thanks, Scott
Conversion Rate Optimization | | ScottBaxterWW0 -
What company/person do you recommend for improving conversion rates on landing pages?
Hello! I'm looking for specific recommendations of companies with whom you have been "Tickled pink at fantastic conversion improvement results!" I'm the customer for this service. 🙂 I seek a page-level review of a specific area of my site. I'm looking for output of specific recommendations for improving conversion rates. I want to avoid paying for a "generic best practices report" with one or two ideas for my site sprinkled in. I realize that I will be called to complete proper input into the process. I am ready to do my share with the level of detail required. So, if you have an enthusiastic recommendation, please share. Details are appreciated. Most important, please tell me why this company made you very happy. I sincerely look forward to SEOMozzer input. Thank you kindly, Loren
Conversion Rate Optimization | | groovykarma0 -
Proper Landing Pages for PPC ads
One of our sites is for a local Promotional Products company that focuses on local big businesses to set up accounts with. We are trying to grow our customer base with this site through use of a PPC campaign, but are unsure of where to send them. We were thinking about a page with content about what we do and our contact information, or putting together videos with this information to send them to. Does anyone have any advice for a killer landing page that not only is good for getting conversions for promotional products through PPC, but also could get us organic traffic? Thanks in advance for the help!
Conversion Rate Optimization | | ClaytonKendall0