Breaks in meta |
-
Hi
Does anyone have an opinion on breaks in meta & whether Google reads what is after the break? For example
Tubular Shelves | Easy Store Plus | Heavy Duty Shelving
Thanks!
-
While Google and the crawlers will still read all of the content before and after the break, the meta description is for use by more than just the crawlers! Users look to the meta description as a description of what kind of content is on the webpage in question, and use it oftentimes to decide whether they'll visit that page or not. For that reason, it usually makes more sense to use breaks in your title, and to make your meta description as descriptive and keyword-rich as you can while remaining relevant in terms of content.
For example:
Title: HVAC Company in Maryland | Heating & Cooling in MD | Montgomery County HVAC
**Meta: **Are you looking for heating and cooling service in Montgomery County, Maryland? Contact your local MD HVAC Company today!
-
Hi Becky,
Like Tymen said, separators in titles are fine - not matter which separator you choose to use.
Google will still reads and indexes the full title and will not cut off at the first separator.
I wouldn't be too concerned about where your separator is cutting off potential search queries - there are much bigger factors to consider before thinking too much about this.
Cheers,
David
-
Hi Becky,
Google does read what is after the break since I use it on my Homepage and the complete titkle including breaks is being indexed. The only thing negative about it is that the words before and after the break are not being indexed together
eg: Tubular Shelves | Easy
You would index well for Tubular Shelves but not as good for tubular shelves easy. Hope you understand it and it helps you.
Regards Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Sreaming Frog vs. Yoast - meta description clash
Hi all, I'm working on a site where when I crawl it with SF, SF doesn't pick up on the meta description (as in the source code it IS blank). However, the meta description has been set via the Yoast Wordpress plugin and it does exist in the source code and is shown in the SERPs. The code looks like this: <title>Dining Table and Chairs set</title> So my question is: will this be affecting SEO and how the website is ranking if all the actual are blank? Thank you
Intermediate & Advanced SEO | | Bee1591 -
Pagination & duplicate meta
Hi I have a few pages flagged for duplicate meta e.g.: http://www.key.co.uk/en/key/workbenches?page=2
Intermediate & Advanced SEO | | BeckyKey
http://www.key.co.uk/en/key/workbenches I can;t see anything wrong with the pagination & other pages have the same code, but aren't flagged for duplicate: http://www.key.co.uk/en/key/coshh-cabinets http://www.key.co.uk/en/key/coshh-cabinets?page=2 I can't see to find the issue - any ideas? Becky0 -
Meta refresh bad for SEO
Hi there, Some external developers have created a wishlist for a website that allows visitors to add products to a wishlist and then send an enquiry. Very similar set-up to a shopping basket really (without the payment option). However, this wishlist lives in a separate iframe and refreshes every 30 seconds to reflect any items visitors add to their wishlist. This refreshing is done with a meta refresh. I'm aware of the obvious usability issue that the visitor's product only appears after 30 seconds in their wishlist. However, are there also any SEO issues due to the refreshing of the iframe every 30 seconds? Please let me know, whether small or large issues.
Intermediate & Advanced SEO | | Robbern0 -
Pull meta descriptions from a website that isn't live anymore
Hi all, we moved a website over to Wordpress 2 months ago. It was using .cfm before, so all of the URLs have changed. We implemented 301 redirects for each page, but we weren't able to copy over any of the meta descriptions. We have an export file which has all of the old web pages. Is there a tool that would allow us to upload the old pages and extract the meta descriptions so that we can get them onto the new website? We use the Yoast SEO plugin which has a bulk meta descriptions editor, so I'm assuming that the easiest/most effective way would be to find a tool that generates some sort of .csv or excel file that we can just copy and paste? Any feedback/suggestions would be awesome, thanks!
Intermediate & Advanced SEO | | georgetsn0 -
Duplicate Meta Descriptions in Press Releases
We have a client that does multiple press releases a year. One issue we noticed is that every press release has the same meta description tag and the duplicates are starting to really add up. Unfortunately the client does not want to create specialized meta descriptions for new press releases due to legal restrictions (every new meta description must be reviewed). What should we do about this?
Intermediate & Advanced SEO | | RosemaryB0 -
Meta canonical or simply robots.txt other domain names with same content?
Hi, I'm working with a new client who has a main product website. This client has representatives who also sells the same products but all those reps have a copy of the same website on another domain name. The best thing would probably be to shut down the other (same) websites and redirect 301 them to the main, but that's impossible in the minding of the client. First choice : Implement a conical meta for all the URL on all the other domain names. Second choice : Robots.txt with disallow for all the other websites. Third choice : I'm really open to other suggestions 😉 Thank you very much! 🙂
Intermediate & Advanced SEO | | Louis-Philippe_Dea0 -
Need to shorten and change site-wide meta titles (50.000 pages). OK to do all at once?
Just noticed that google completely screws up our meta titles in the SERPs. Google decided to show titles which are not understandable to visitors and worst of all even shows titles in different languages than the actual page. The words of the displayedf titles are nowhere on the page (actually they are parts of old title tags that we stopped using 6 months ago and that we used on different pages). Pages are crawled weekly. All our meta titles are a bit longer than the 70 character limit, so I plan to rephrase and shorten them so that they are all max. 66 characters. Dynamically we choose different variations of title texts based on character length of keywords. Having titles that fit into SERPs without cutting are supposed to have less probability to be changed by google. I heard some people reporting loss of rankings after site-wide meta title changes. Especially since we changed title tags sitewide already about 6 months ago I am a bit concerned. How would you proceed? Just do the site-wide change all at once?
Intermediate & Advanced SEO | | lcourse0 -
Google changing the meta title for the homepage causing branding issues
A client of mine." Ross X Bute" current meta title is "Luxury designer clothing | Womens designer clothing" for the homepage. If i search for luxury designer clothing it will show the full meta title for the homepage. however if i search for the brand name.... "Ross & Bute" will show instead of the meta title. Whats the problem? Well my client a few month ago has decided to re brand the business to have a "X" to show instead of the "And". The rest of the site is branded with an "X" rather than "And" The URL www.rossandbute.com, so you can understand where google is getting this assumption from. Is there anyway to change this so it reads the the meta title in the SERPs? Thanks
Intermediate & Advanced SEO | | Martin_Harris0