Bing Ranking Factors
-
Question...
I have a few clients that rank well for Google (first page) but are not ranking as well on Bing (page 5). Any suggestions on what to do to increase Bing ranking? I understand that Google and Bing use different algorithms, but just curious how you can increase ranking.
Appreciate your input. Thanks
-
Thank you for the information. I appreciate breaking it down in a simple way.
-
Hi Swendt,
For more information check out these two blog posts that talk about SEO for Bing and SEO for Bing vs. Google, but I can give you the TL;DR version here.
While Google and Bing care about pretty much about the same ranking signals, the websites weigh these factors a lot differently. For example, while both search engines care about backlinking, Google cares more about the number of backlinks while Bing places a lot of emphasis on the authority of the backlinks—think TLD (.gov, edu and .org) backlinks. Additionally, it helps to keep in mind that Bing’s search algorithm is less complex than Google’s search algorithm. This is important because it makes Bing more susceptible to spam, which Bing completely understands and attempts to counter. For example, Bing weighs domain age more heavily than Google does because domain age demonstrates credibility in a search engine’s eyes.
A few more tips to optimize your website for Bing:
- Bing likes keywords in the domain, but Bing also likes short URLs
- Bing likes TLD extensions (especially .gov, .edu, and .org)
- With Bing, link diversity matters more than on Google (this may have changed post-penguin)
- Sites that use precise anchor text tend tend to rank higher on Bing – especially when your anchor text matches the page title
- According to Search Engine Journal, Bing tends to favor sites with a lot of content
- Older domains tend to do better on Bing
- Bing prefers a site structure that goes from broad (think homepage) to specific (think product-specific landing page)
- On Bing, the authority of your backlinks matters more than the number of backlinks you have
- Bing practices social searching and cares about things like Facebook “likes”
Hope this helps! Let me know if you have anymore questions.
-
Thank you for the information. I'll take a look at the Bing Ranking Factors blog.
-
Hi Swendt,
I use https://www.bing.com/webmaster/ you get a dashboard quite similar as Google Search Console. They even have a SEO report tool where you can see what errors they see when crawling your site. Als their Mobile SEO reporting is pretty good. My belief is that Bing is slower in indexing since news items and new products are not indexed as quick as with Google. A good article on Bing Ranking Factors can be found on http://www.matthewwoodward.co.uk/tips/bing-seo-ranking-factors/
Good luck, regards,
Tymen
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website removed from Bing and Yahoo
Hello, Our website howtoremove.guide was recently removed from the Bing and Yahoo index. The first thing we did was contact Bing Webmaster support to ask what the issue was since we did not get any notifications or messages in our webmaster dashboard. The email that we got back said “I have escalated the issue to our engineers and will get back to you once I receive an update.” Since then, we haven't received any word back from them, but we did not find any technical problems and we strongly believe we were manually penalized. We've never had issues with a search engine before, so we are at a loss what to do. Could you please give us advice as to what technical issue our website might have or what could incur a deindex penalty in our case? We want to do everything that is possible to get back into Bing and Yahoo search results ASAP. The website has primarily affiliate content, so we are doing anything we can to clean everything up, but any recommendations will be incredibly useful to us. We are also open to contacting an expert on this, but we have no idea where to look.
Intermediate & Advanced SEO | | ThreatAnalyzer0 -
Inverse variation in Rankings between countries
Hi, Our ranking between India and USA is varying inversely like....when we improve in India...drops in USA and vice-versa. And the possible correlation I have from my end is: We have reclaimed some links and removed same. It happens at both redirects and removal of those redirects. When we reclaimed some links, we improved in India and dropped in US. And when we removed these redirects, vice-versa. Any idea on this? Please share. Thanks, Satish
Intermediate & Advanced SEO | | vtmoz0 -
Product Page rankings - How to boost?
Hi folks I am responsible for an e-commerce website. Our website is doing very well but I believe that our product pages should be ranking more highly than they currently are. When taking over my current role, it became clear that a number of changes would need to be made to try and boost the under performing product pages. Amongst other things I therefore implemented the following: New Product content - we have placed a massive focus on reworking all product content so that it is unique and offers value to the reader. The new content includes videos, images and text that is all keyword rich but (I hope) not seen as overly spammy. Duplicate content - the CMS was creating multiple versions of the same page - I addressed this by implementing 301 redirects and adding canonical links. This ensures there is now only 1 version of the page Parameters - I instructed Google to not index certain URLs containing specific parameters Internal links - I have tried to improve the number of links to the products from relevant key category pages My question is, although some of the changes have only been in place for a month, what else can I do to ensure that the product pages rank as highly as possible. As an e-commerce website with so many products it is very difficult to link to these product pages directly, so any tips or suggestions would be welcome! Here's an example of a product page link : http://www.directheatingsupplies.co.uk/pid_37440/100180/Worcester-Greenstar-29CDi-Classic-Gas-Combi-Boiler-7738100216-29-Cdi.aspx
Intermediate & Advanced SEO | | DHS_SH0 -
Moving low ranking domain
I have a website, that I rewrote great content for, but I recently found that there are many, many links going to the subdomain that may be pulling it down. Has anyone had experience taking down a site and then moving the content to a new site? Will it be considered duplicate content if you completely take the old site down and use rel="canonical" on new site pages? I don't want to lose the good content, but I cannot have it on the current URL with all the bad backlinking (it's a complicated situation, as I need to keep those backlinks which are affiliates). Thank you.
Intermediate & Advanced SEO | | RoxBrock0 -
Drop in rankings
Our keyword rankings have dropped greatly since July'12. Our site used to be in the top 8 rankings for the most competitive keywords on our industry and now rank 30+. Being new to this industry any help would be greatly appreciated. www.fragileremovals.com.au
Intermediate & Advanced SEO | | RobSchofield0 -
How many links would you need to rank up in page rank?
White hat **** Can 20 website with page rank of 3 make your site rank higher?
Intermediate & Advanced SEO | | spidersite0 -
Sudden drop in page rank
Hi One of our client websites has had a sudden drop in rankings, and also in page rank. We have obviously been off for 2 weeks, so havent been blogging daily etc as we normally would have. Would this cause such a drop? Some keywords have lost from position 2/3 to page 7 over night, and we havent change the strategy! Thanks,
Intermediate & Advanced SEO | | SEOwins0 -
Places ranking for a non-locational phrase?
http://www.google.co.uk/search?ie=UTF-8&q=coach+hire&pws=0&gl=GB The link above takes you to a SERP for a general phrase with no hint of locations involved (Coach Hire). However oddly enough there is a single google places listing that has pooped up at #4. Liverpool Minibus Coach hire <cite>www.localcoachhireuk.co.uk/</cite> Now if this was "Coach Hire London" I would expect places, and indeed there is a list of places. But how do you get a places listing ranking for a phrase without a place name? Also of interest is the fact that this website doesn't even exist! It is a 301 redirect to another site. Google seems to be picking up the 301 since it shows the redirected site in the page snapshot and has no pages indexed for this domain. So an un-indexed site with a 301 redirect is #4 for the top phrase in this industry. I have no doubt that this will only be a temporary thing but it would be interesting to know how it was possible.
Intermediate & Advanced SEO | | PPCnSEO0