How to use Schema.org for product listings
-
Hi Guys, Maybe a weird question but how would you advise using Schema.org for product listings or if you prefer a sub category page with products listed in it. Thanks, Walid
-
Hello,
I've got a site that's product based but it's custom countertops so nothing that has a model number. I've added schema (hopefully in the correct fashion) to mark up my gallery pages which are made up of thumbnails that then lead to a single product page. I would love it if someone would take a quick look and let me know if this is the correct way to use it. Here is the code for the
<ul itemscope itemtype="http://schema.org/ImageGallery" id="image-gallery-thumbnails" title="Iroko Countertops and Butcher Block Island Photographs"> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-1.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-1.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-6.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-6.jpg)" width="80" alt="Distressed edge grain iroko butcher block kitchen island">a> li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-2.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-2.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-7.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-7.jpg)" width="80" alt="Detail of butcher block kitchen island made from iroko wood">a>
li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-3.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-3.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-8.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-8.jpg)" width="80" alt="Wide plank iroko kitchen island">a> li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-4.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-4.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-1.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-1.jpg)" width="80" alt="Iroko raised wood bar top">a> li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-5.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-5.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-2.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-2.jpg)" width="80" alt="Iroko bar top for a kitchen island">a> li>
<li style="display:block; height:30px;">li> ul>
Thanks,
Josh
-
You would treat your sub category page the same as any other content page in this case. SO with schema you would combine a couple of their example schemas. I havent done it yet for sub-categories, but i was planning on using elements from both:
http://schema.org/SearchResultsPage and http://schema.org/CollectionPage
The nice part about schema it that you dont need to lock yourself into one of their pre-defined categories, moreso than it is the combination of tags together that interpret the page.
-
Hi Joe,
Thanks again for your reply. That was my impression too that there wasn't any specific documentation for sub category or category pages. Thanks for getting back to me on this.
Walid
-
Walid,
I've never seen the markup on a subcategory page. All the documentation I'm aware of suggests they only want to see one product per page with markup, so a subcategory page wouldn't work. It might be possible to add the markup to whatever product information exists on the subcategory page and specify the product URL of product instead of the subcategory page's URL. But I'm not sure if any search engines would accept this or if there is any advantage to doing this versus having the markup on the product page. If you go this route, I'd be interested to hear how effective it was.
I'm not allowed to discuss what we actually do at Overstock, but semantic markup is viewable in the source code.
-
Hi Joe, thanks for your response. I'm actually more interested in how to add the schema.org markup for subcategory page . I understand how it works for a product detail page but not for a subcategory page. How do you guys do it at Overstock?
Thanks,
Walid
-
I'm not sure your exact question is. If you simply want to know whether to markup your product pages or your subcategory pages, add the schema.org markup to your product pages. The information that can be used to describe products can be found here: http://schema.org/Product . Unfortunately, the schema.org site doesn't offer much for examples, and although the rich snippet testing tool is supposed to work for the schema.org data, there were bugs early on. I still haven't heard if these bugs have been fixed. Please let me know if that doesn't answer your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Sub Domains For Back Linking
Hey Guys! I'm building links for my page and happened upon the "Hoth" link building page. I tried it out and it built some no follow links and some links on several sub domains. I know that, when back linking via guest posting, no follow links do not juice my site. My question is, does building links on a subdomain from another company juice my site? If it's not helpful, could you explain why? Does it juice my site in any way? If you could link sources, I would really appreciate it. Also, do any of you have input on Hoth or platforms like it? Are they worth it? Thank you!
Technical SEO | | rodv0 -
Size of image for article Schema
Hi, I implemented schema markup for an article and all tested fine and I can see it being fired in preview mode of Google Tag Manager. But when I run the URL which has it applied through Google Structured Testing tool it is not appearing. I have now read that the image needs to be a certain size. For AMP articles this appears to be 12oo pixels wide http://www.thesempost.com/google-changes-image-size-requirements-amp-articles/ But what about non-AMP articles? Does it need to be that big too?
Technical SEO | | AL123al0 -
Do you get penalized in search results when you use a heading tag, but it's not technically a heading (used for emphasis)?
Do you get penalized in search results when you use a heading tag, but it's not technically a heading? My clients are using heading tags for text they want to emphasize and make stand out. Does this affect search rankings for SEO?
Technical SEO | | jthompson05130 -
Why seomoz.org still in Google index?
I searched in Google, the number of URLs indexed left in the seomoz.org domain since it changed to moz.comI am surprised that after all this time more than 15,000 URLs indexed:https://www.google.com/webhp?sourceid=chrome-instant&ion=1&espv=2&ie=UTF-8#q=site%3Aseomoz.org%20inurl%3Aseomoz.org If I clicked on any of the results it will be redirect (301) to the new domain, so it is working, but Google still keep these URLs in the index.
Technical SEO | | Yosef
What could be the reason?Will not cause duplicated content issue on moz.com?0 -
Which address do I use for citations
Hello, When I created my google places, I entered my address and when I got my google places activated I noticed that the address google places was displaying was a short abbreviation of my address. So my question is when it comes to creating citations for my listing do I grab the address google places generated for me in the listing or the long version of my address? I've just heard when it comes to creating citations, you need to make sure it is identical across the board. I hope this makes sense. Thanks!
Technical SEO | | fbbcseo0 -
When criteria do you use for external linking?
When linking out to external sources what criteria do you use? Also, do you ever add the URL in plain text instead to conserve link juice?
Technical SEO | | Charlessipe0 -
Hotels Schema.org
I am looking at potentially using some Schema mark up on hotel listing pages. This is for an OTA where lots of hotels from all over the world are available for selection (think hotels.com, booking.com, agoda.com etc) For the itemscope itemtype on say the hotel name should I be defining it as http://schema.org/hotel or http://schema.org/localbusiness For example against the hotel name I would have: Grand Plaza Hanoi I assume its the former, but I was just after some 2nd opinions. Thanks, Ben
Technical SEO | | BenRush1 -
Schema for Services
There are many schemas for products, but I don't see any for services. They have intangible offers, but it's still for selling a product. I contacted Schema.org an no response. Here is the schema: http://schema.org/Offer So my question for someone who sells a service: What is the schema for a service like insurance, shipping, financial services?
Technical SEO | | Francisco_Meza0