How to use Schema.org for product listings
-
Hi Guys, Maybe a weird question but how would you advise using Schema.org for product listings or if you prefer a sub category page with products listed in it. Thanks, Walid
-
Hello,
I've got a site that's product based but it's custom countertops so nothing that has a model number. I've added schema (hopefully in the correct fashion) to mark up my gallery pages which are made up of thumbnails that then lead to a single product page. I would love it if someone would take a quick look and let me know if this is the correct way to use it. Here is the code for the
<ul itemscope itemtype="http://schema.org/ImageGallery" id="image-gallery-thumbnails" title="Iroko Countertops and Butcher Block Island Photographs"> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-1.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-1.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-6.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-6.jpg)" width="80" alt="Distressed edge grain iroko butcher block kitchen island">a> li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-2.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-2.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-7.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-7.jpg)" width="80" alt="Detail of butcher block kitchen island made from iroko wood">a>
li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-3.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-3.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-8.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/wood-kitchen-island-top-8.jpg)" width="80" alt="Wide plank iroko kitchen island">a> li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-4.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-4.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-1.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-1.jpg)" width="80" alt="Iroko raised wood bar top">a> li> <li> <a itemprop="thumbnailUrl" href="[iroko-countertop-pictures/iroko-countertop-5.html](view-source:http://www.jaaronwoodcountertops.com/wood-countertop-gallery/iroko-countertop-pictures/iroko-countertop-5.html)"><img src="[../images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-2.jpg](view-source:http://www.jaaronwoodcountertops.com/images/photographs-of-wood-countertops/thumbnails/raised-kitchen-bar-top-2.jpg)" width="80" alt="Iroko bar top for a kitchen island">a> li>
<li style="display:block; height:30px;">li> ul>
Thanks,
Josh
-
You would treat your sub category page the same as any other content page in this case. SO with schema you would combine a couple of their example schemas. I havent done it yet for sub-categories, but i was planning on using elements from both:
http://schema.org/SearchResultsPage and http://schema.org/CollectionPage
The nice part about schema it that you dont need to lock yourself into one of their pre-defined categories, moreso than it is the combination of tags together that interpret the page.
-
Hi Joe,
Thanks again for your reply. That was my impression too that there wasn't any specific documentation for sub category or category pages. Thanks for getting back to me on this.
Walid
-
Walid,
I've never seen the markup on a subcategory page. All the documentation I'm aware of suggests they only want to see one product per page with markup, so a subcategory page wouldn't work. It might be possible to add the markup to whatever product information exists on the subcategory page and specify the product URL of product instead of the subcategory page's URL. But I'm not sure if any search engines would accept this or if there is any advantage to doing this versus having the markup on the product page. If you go this route, I'd be interested to hear how effective it was.
I'm not allowed to discuss what we actually do at Overstock, but semantic markup is viewable in the source code.
-
Hi Joe, thanks for your response. I'm actually more interested in how to add the schema.org markup for subcategory page . I understand how it works for a product detail page but not for a subcategory page. How do you guys do it at Overstock?
Thanks,
Walid
-
I'm not sure your exact question is. If you simply want to know whether to markup your product pages or your subcategory pages, add the schema.org markup to your product pages. The information that can be used to describe products can be found here: http://schema.org/Product . Unfortunately, the schema.org site doesn't offer much for examples, and although the rich snippet testing tool is supposed to work for the schema.org data, there were bugs early on. I still haven't heard if these bugs have been fixed. Please let me know if that doesn't answer your question.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Schema.org product offer with a price range, or multiple offers with single prices?
I'm implementing Schema.org, (JSON-LD), on an eCommerce site. Each product has a few different variations, and these variations can change the price, (think T-shirts, but blue & white cost $5, red is $5.50, and yellow is $6). In my Schema.org markup, (using JSON-LD), in each Product's Offer, I could either have a single Offer with a price range, (minPricd: $5, maxPrice $6), or I could add a separate Offer for each variation, each with its own, correct, price set. Is one of these better than the other? Why? I've been looking at the WooCommerce code and they seem to do the single offer with a price range, but that could be because it's more flexible for a system that's used by millions of people.
Technical SEO | | 4RS_John1 -
Removed Product page on our website, what to do
We just removed an entire product category on our website, (product pages still exist, but will be removed soon as well) Should we be setting up re-directs, or can we simply delete this category and product
Technical SEO | | DutchG
pages and do nothing? We just received this in Google Webmasters tools: Google detected a significant increase in the number of URLs that return a 404 (Page Not Found) error. We have not updated the sitemap yet...Would this be enough to do or should we do more? You can view our website here: http://tinyurl.com/6la8 We removed the entire "Spring Planted Category"0 -
How to Target Other Countries Using TLDs?
I would like to know if it is possible (and beneficial) to target other countries using country-based TLDs? When visiting a company website for instance, you often get redirected to your country's site. For instance, when you visit cafepress.com from Canada, you get redirected to cafepress.ca. Since both websites (cafepress.com and cafepress.ca) have the same content, how they get away with it with no duplicate content issues?
Technical SEO | | sbrault740 -
Which Web host do you use?
A friend of mine has a successful website which is hosted by the company he used to use for developing his site. As he no longer uses them feels he should use it. Who do you use for hosting a small to medium sized business?
Technical SEO | | Ant710 -
Canoical tags how do i use them
Hi i have this coming up on the report for my url www.in2town.co.uk but i am not sure how to use the canonical tag. I am using joomla and would be grateful if anyone could please give me advice on how to use this. Canonical URL Tag Usage Moderate fix <dl> <dt>Number of Canonical tags</dt> <dd>0</dd> <dt>Explanation</dt> <dd>Although the canonical URL tag is generally thought of as a way to solve duplicate content problems, it can be extremely wise to use it on every (unique) page of a site to help prevent any query strings, session IDs, scraped versions, licensing deals or future developments to potentially create a secondary version and pull link juice or other metrics away from the original. We believe the canonical URL tag is a best practice to help prevent future problems, even if nothing is specifically duplicate/problematic today.</dd> <dt>Recommendation</dt> <dd>Add a canonical URL tag referencing this URL to the header of the page.</dd> <dd>many thanks for your help
Technical SEO | | ClaireH-184886
</dd> </dl>0 -
What is the verdict on using negative text indent on a slider
Hi, I am trying to work out the best way of developing a slider on a page which may include text that I'd like indexed by search engines. One method I've read about is to use negative text indent, but people seem undecided on whether this is a good / bad / fine technique with regards to SEO. I'd be interested in hearing the communities views and experience on this. Thanks in advance.
Technical SEO | | JagexSEO0 -
What is "evttag=" used for?
I see evttag= used on realtor.com, what looks to be for click tracking purposes. Does anyone know if this is an official standard or something they made up?
Technical SEO | | JDatSB0 -
Position of elements in the product page
Hello. As I am a SEO Beginner I wonder if the elements of the page will make a better or worse ranking. I ask this because my boss asked to change the order of the elements. He wants to put first the section of Supplies and Accesories, and then additional information. http://www.theprinterdepo.com/hp-9500mfp-refurbished-printer Does it affect my seo for worse or for better?
Technical SEO | | levalencia10