I am confused/frustrated/surprised how bad my website is doing on google ranking
-
Hello,
I am confused/frustrated/surprised how bad my website (flyhy.co) is doing on google ranking and I have no clue why even though I have been doing my homework regarding SEO. Just a bit of background, I have created a new website about 6 months ago for the paragliding community, the primary goal is to provide a platform for people to publish their ads (osclass), but also to provide some interesting reviews and tools to help paragliders chose their wing.
We have been putting a lot of effort to provide a nice user experience and tio build the tools mentioned above. Our main channel to connect with the community is Facebook, and we have been quite active there.
I have looked at many SEO articles and I made sure the website provides a good UX, the URLs are SEO friendly, good meta data, etc. Also have been using the google search console and analytics to monitor all of this.
But here is the thing, all these does not seem to change anything in our ranking for important keywords such as "paraglider for sale", "paragliding equipment", etc. We seem to only rank (looking at Google’s keyword tool) for very specific wing model names that people have mentioned in their ads.
I have ran out of ideas on how to improve our SEO !!!!!!
I know the website is only 6 months old, but by now we should get some results.
As an example, I will mention one our main website competitors: www.paraglidingequipment.org. OK the URL is pretty obvious and this website ranks in page #1 for "paragliding equipment" (but also for "paraglider for sale" and other paragliding related key phrases). OK there is the URL (paraglidingequipment.org), but I thought nowadays google bots are smarter than just that. The website is 1 year old (so not really much older than us, and was ranking high anyway even 6 months ago). The website looks like it was clearly made by one person and then quickly just left it running, so no content has been added (except for people putting their ads), there is almost no activity on the Facebook account.
I have run some test such as "pagespeed insights" and we both rank the same. On "seositecheckup.com", we are clearly better with more 10 points.
Is there anyone out there who can tell me what is going on? Have I missed a very important aspect of SEO? Is our website somehow compromising the robots crawling (although I can see about 80 pages have been already indexed in google search console)? I know content is king, but in paraglidingequipment.org the only content I see are ads, and we have ads and other interesting (ie reviews and tools) for paragliders.
To conclude, I am basically completely clueless of what to do to rank at least on the first couple of pages of google for the key phrases above. I need help.
Hichem.
PS: in Moz bar our score is non existing (PA=1,DA=10), on paraglidingequipment.org (PA=23,DA=15). So it looks that essentially we are not apparent on the web!
PSS: We have also tried to build some backlinks on few important paragliding community websites.
-
Hi Massimiliano,
Thanks for your answer, we are actually working on increasing our back-links from authoritative websites. I did a SEO checkup of the site, it scores about 80% which is well above the average. So I think on that side we are OK. So far it looks like the problem might be in the back-links and may be weak content (2 things we are working on). But all that said, I still do not understand how we are completely not existing on google search whereas a website such as paraglidingequipment.org for example is ranking high even though they have 1 or 2 referring domains in total (and their content is no better than us). Mystery, Mystery .....
-
You have four referring domain in total. That's the point. I didn't went through your website much, so probably you are in need of onsite improvements too. But four (4) referring domain is not going to give you much juice.
-
Hello Grahame,
Thank you for your answers. Hope more people will give their inputs. I will also try in other forums as you have suggested. But, I am still stuck with this whole SEO thing. I am not totally clueless as you say (thank you), but I am still astonished how bad we rank on Google (while others, with almost no effort gets on page #1). Something I am doing is certainly wrong, I just hope someone here will find this out.
-
HI
SEO and SERPs can very frustrating indeed. 5 minutes looking at your stats leads me to the conclusion that you need more external links. Moz is only reporting links from one site. You say you are clueless but you are not. You are relatively new to this aspect of business life and are trying to achieve progress on a low budget I suspect. Others on here may be able to spend a little more time and you could get help on other forums such as the Google Webmaster Tools forum. You should install GWT and Bing Webmaster tools.
Lastly, you should approach an SEO company for help. They will usually give a flavour of how they can help you alongside a quote - so you get help for free. They usually have semi-automated tools to help them do this.
Grahame
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why would a newly created site, have ranked ahead of our site for keyword that we are optimized for?
This newly created site has a DA of 1 and PA of 1, no backlinks, no optimized urls, the keyword they ranked better than us on was listed a total of 6 times on the homepage. Our PA is 29 and DA is 18 for the page that ranks for this keyword. They really copied a few elements of our site but made sure to change a few things, but also list at the bottom of their site 5 keywords that are crucial to our niche industry but they're all linking to the same page. Any ideas? It's an SEO guy running the site, we've watched them toy with adwords trying to be number 1, but not liking the price, so they are here and there with it. Mainly I don't see why they'd rank better for this keyword, we our site have prolly 500% more content that's both of quality and relevance to our customers, in the form of Pdfs, infographics, help sections, and video. Very baffled here, any advice would rock!
Competitive Research | | Deacyde1 -
Localized SERP Rankings - Multiple Questions...
The Google SERPs for my keywords are pretty regional. We are in the "IT Support Company" space. I've checked with friends in other parts of the country, and we don't show up in the SERPs in other parts of the country for KWs that we are ranking for locally. Questions: 1. I see both national and local players showing up in the SERPs. Is there any kind of formula for how Google decides who gets on the first page? 2. Some of my keywords trigger Google+ listings. How long does it take to show up in Google+, assuming we're optimized appropriately, and we have earned a placement? 3. For Moz's keyword ranking tool, how does it handle regional searches? Moz's tool is going to show different KW rankings than what I will see. My immediate concerns are rankings in my area (NY Metro), but we want to go national. How do we track rankings in different areas? 4. Is it possible to be on the 1st page with Google+ and Organic listings? 5. Do the Google+ 7 packs have generally better, or worse CTRs than similarly placed organic listings?
Competitive Research | | CsmBill0 -
SERP rankings consistency
I have a website which is showing different serp rankings. On one computer, he's on the first page, on another, he's second page and another person from outside our office sees him ranked differently. What would account for the inconsistency in rankings?
Competitive Research | | priceseo0 -
Ranking and Domain/Page Authority
I'm not seeing a very good correlation between ranking and domain/page authority. Am I missing something here? ie., 2nd raning at 1/0. Also seeing competitor as "12" domain authority in "competitive domain analysis", but shows much higher here for same competitor? <colgroup><col width="94"> <col width="171"> <col width="108"></colgroup>
Competitive Research | | delphia
| Page Authority | Page Linking Root Domains | Domain Authority |
| 70 | 40 | 83 |
| 1 | 0 | 41 |
| 51 | 3 | 97 |
| 34 | 5 | 36 |
| 41 | 3 | 52 |
| 23 | 1 | 59 |
| 59 | 49 | 100 |
| 48 | 2 | 100 |
| 52 | 6 | 77 |
| 27 | 2 | 14 |
| 1 | 0 | 57 |
| 15 | 1 | 36 |
| 28 | 2 | 36 |
| 28 | 2 | 36 |
| 24 | 1 | 57 |
| 28 | 2 | 36 |
| 21 | 1 | 36 |1 -
How to check Google Keyword rankings?
Hey, So I recently watched the DuckDuckGo commercial about Google's results bubble. My question is how can you get the actual keyword rankings of relevant key phrases without Google taking your locations and search history into account? Would it just be a case of clearing your cache & history from the beginning of time or is there an accurate tool (other than SEOmoz ofc that I can use? Best regards, Dan
Competitive Research | | Sparkstone0 -
Improving SERP rankings via strategic SEO tactics
Hi, We just build some of our new content pages on our website 1.https://www.practo.com/ray/dental-software 2.https://www.practo.com/ray/dermatology-software 3.https://www.practo.com/ray/homeopathy-software Could someone explain how do I build around a good SEO strategy to compete with others for better positions on the SERP's. I have not done anything apart from fixing proper title tags , and meta descriptions etc and of course putting down relevant fresh content onto these pages. These pages were published about 3 weeks ago - Only this url ranks on the 2nd page as of now for keywords like "dermatology software" https://www.practo.com/ray/dermatology-software The rest of the URL's do not rank anywhere till the 10th SERP too! What could be wrong and where could I have the opportunity to boost the SEO tactics since all the pages which rank above it are just not providing the right kind of product as we are and still they take up the top positions and genuine users miss out on our domain. Thanks . Looking forward to some awesome responses.
Competitive Research | | shanky10 -
Unjustified ratings and reviews in google SERP?
I was checking Google US for some search term my company is interested for and found a thing I cannot explain well. The site Tradecarview is shown with a rating of 4.4 stars from 4209 reviews. (Please see attached image).The same rating is shown on their homepage, but I could not find much more details. (By the way: Tradecarview is a sort of directory for used car dealers to post their vehicles, something similar to Ebay or Yahoo motors.) The question is simple: is Google trusting the ratings given directly on the website? Maybe just summarizing the ratings shown here? http://www.tradecarview.com/pr/providerlist.aspx?pn=0&st=7 Or are there other sources I couldn't find that Google used to specify the rating? What do you think? Thank you in advance for your answers, Dario Pe1ft.jpg
Competitive Research | | Darioz0 -
Image only site on top of Google
Hi Everyone, I'm trying to rank in Google for 'Hid xenon' in the netherlands, but there is one site above all results: http://bit.ly/qlsjne As you can see the site almost has no backlinks, and has not a single word in it's content, all images. it's a keyword only domain, and that's probably the only reason why it's ranking that high, but that means then that i can never get higher then him in Google because of it's domainname? Even when it's such a shitty site? Thank you, regards yannick
Competitive Research | | iwebdevnl0