Explanation of rankings summary - Rankings in top 50 and Keywords that have moved up or down
-
Question on the exact definition / relationship between the summary of your rankings in the top 50 and the number of keywords that have moved up or down for your selected time frame.
To me, I would expect the number of keywords that have moved up (or down) to be more than the sum of any upward movement for the top 50
For example, if it says we had (7) keywords that moved up to 1-3 and (5) moved up to 21-50 and then to the right of that it tells me we have had 5 keywords move up - what does that mean
-
Hi Samantha -
Yes! That answers my question and was precisely what I was looking for.
Thank you!
-
Hey there Rebecca!
The drops and increases that you see in the ranking buckets, i.e. #21-50: 144^88, don't necessarily represent the number of keywords that increased in rankings. They just represent that there are more keywords in that bucket. If a keyword moved down from #19 to #21, that would move that keyword out of the #11-20 bucket, lowering that number, and into the #21-50 bucket, increasing that number, but it would still be a drop in ranking.
This number can increase by keywords dropping out of other buckets, which would be moving down in the rankings; by keywords being added to the campaign, which would be no change to the rankings since we weren't tracking them previously; or from keywords increasing in the rankings. The change value in this section does not represent the change value of the rankings themselves, just the change value of the number of keywords in each bucket.
Some keywords may also move within the bucket, so they wouldn't be reflected in the change value for the bucket, but they would still be counted in the moved up or moved down numbers. For example, if a keyword moves from #22 to #24, in the rankings it is still in the #21-#50 bucket, so no change would be reflected in the number of keywords in that bucket, but it will still show as a drop in the moved down metric.
I hope this helps to clarify - let me know if you have any other questions!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword moved to 51+
I'm new to Moz so still learning the system. I was just looking at the most significant move down of some keywords. I have one 'flooding carburetor' that moved down 50+. Now my question. How do I figure out which page was used, or is that even a consideration. I have that particular phrase scattered all over the web site. Thanks for the help.
Getting Started | | MikeCarbs0 -
Attempts to fix MOZ recommended issues resulted in drastic ranking drop.
I have a website built in SquareSpace. https://www.ruffhaus.com/ I recently started working with MOZ to track and improve organic SEO. After my initial site crawl, search visibility was reported at a waping 2.38%. Moz showed several critical crawler issues. Most were redirect, 4xx and long URL. So I started working on fixing the redirect and 4xx issues first. I thought this was a good thing. But now my already sad search visibility has dropped to .07% (-95.97%!). I also went from #1 on keyword, brand implementation plan (and 3 variations), to #27. What? Wondering where I went wrong and how to remedy? This is all new to me so I am sure I'm not providing all the info you need to answer my question. Hoping providing the site URL will help. Fire away!
Getting Started | | RuffHaus0 -
Where does SEOMoz pull it's keyword data from?
I would like to know where the data in the keyword recommendation tool comes from. Specifically, from what sources is SEOMoz referencing to compile the keyword recommendations and analysis? Thanks!
Getting Started | | FilterEasy1 -
Correct Moz Settings for Tracked Keywords Summary
Hi,For some reason, on my tracked keywords summary page, the URL shown to the right of each keyword appears to default to my homepage and not the page I want that keyword to rank on. How do I resolve this? I've tried looking around but can't see how to change it so that the correct URL is shown against the correct keyword. Many thanks! Bob
Getting Started | | SushiUK0 -
Keyword Research
Hello, Does MOZ have a tool which allows for keyword research to find long-tail keywords which are worth putting in the effort to rank for (keyword effectiveness rank)? This also includes being able to see traffic stats for number of searches by keyword, by country? Kind regards,
Getting Started | | uworlds
Mark0 -
Keyword rankings and tracked keywords - add manually?
Hi, I am a bit confused as to how Moz handles the tracked keywords list that it periodically updates and sends me e-mails about regarding where the position has changed etc. When I signed up for Moz it somehow automatically found a part of our keywords that we use and is now tracking them successfully. However, I have a lot more keywords to track ofcourse since we have nearly 1000 products and Moz hasn't really discovered most of them automatically. Does it mean that the rest of the pages are not optimized enough to even recognize a specific keyword or is it just the matter of adding them all manually? Thanks!
Getting Started | | speedbird12290 -
Is the Moz Rank Tracker Broken?
Hi, I've waited a few days for data to appear in the account but all of the keywords show 'not in top 50'. When I know this isn't the case since I can see half of them myself either on page one or two (yes I have cleared cache / history and have tried an incognito window to see the results for myself; I have even tried another PC. Also I'm really not keen on the new layout of the pro account, everything is so much smaller event the text. Personally I think it doesn't look half as clean and simple as it used to. Another thing, the link analysis tab isn't showing all of my links - it's only showing 2! Which is way off, even when I check with Open Site Explorer there are a lot more than that. Thanks Ricky
Getting Started | | Thirsty-Media0 -
How does MOZ assign a keyword to a page in the On Page Grades by Keyword Ranking
I'm in the beta analytics tool. In the On Page Optimization > On Page Grades by Keyword section, there is a Keyword column with a keyword assigned to each URL on my site. http://analytics.moz.com/search/on-page/572409.326269 How is the keyword that is shown here decieed upon? Is it simply based on a guess of the "best keyword" for each page based on kwp density and other factors? Can I map a new keyword to each page? or at least to my top ten most important pages? I see I can check the grade for any keyword on any page here: http://analytics.moz.com/search/manage-page-grades/572409.326269. I want to map my top ten pages to ten keywords - can I save these changes in the system so I don't have to manually check a keyword/url match each time? Shaun
Getting Started | | nuash0