What is the best tactic to fix thousands of product descriptions on an eCommerce site?
-
I've asked this to dozens of people already, but I still haven't found a satisfactory answer... perhaps someone here can help me:
I keep hearing how important it is to update product descriptions to avoid duplicate content, decrease thin content and improve conversion rates - but for any new eCommerce sites like ours, with thousands of listings going up at once, this is nearly impossible to control.
Outsourcing is clearly a bad idea from an SEO standpoint as well as a UX standpoint... But are there any other options? Should I let go of my other responsibilities and focuses as an in-house SEO manager and virtually stop, drop and roll out unique product descriptions? That would be a project that would take me at least a year to complete.
Do I just give up? Do two descriptions a day and hope for the best? What do you guys think? What have you recommended for others? I can't imagine our company is alone in this dilemma.
Thanks in advance!
Hanna
-
I would suggest prioritising the products and creating unique descriptions for the most important ones first.
Outsourcing them ... I would not generally say that's a bad idea as long as you ensure the work produced will be of high quality, meaning don't outsource them to India or something but maybe if the budget allows you could find a freelancer to help with the workload.
We have this issue too and some products from a previous mass upload still don't have good descriptions, but when it is a small update, we create them as required.
-
Hi.
Are you a reseller? If so, then yeah, there is no way. Especially if you get hundreds or more updates on products a month. If those products are all indeed yours, then I assume it's a large company, and then, yes, you probably should have a whole department working on that.
What I typically recommend in such cases is go by need in product rankings boost. Basically, if there is a product, which you know is not ranking good and it has not optimized description - go ahead and fix it. Sometimes it can be a set or even a category of products. And also, just as you said, do couple a day and hope for the best.
Hope it helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Franchise-Like Duplicate Sites
I know that ideally businesses that operate as franchises should have 1 site with separate location pages. However, I have a slightly different issue. Each location is owned by a different parent company, and named accordingly. For example, there is "Location by XYZ Company" and "Location by ABC Company." In addition, each location, while carrying similar products, does not carry the same exact products and brands. So my question is how would you go about writing the content for each of these sites, keeping the same tone but avoiding duplicate content?
Content Development | | GavinAdv1 -
Updating blogs - SEO best practice
Thinking of new blog content and one option obviously is to check out historical popular blogposts via Analytics and do fresh versions of those. So my question is what is best practice: 1. Copy and paste the old blogpost copy but edit it to be slightly different while still having the old blogpost live or 2. just update the old one and re-promote I assume it's better to have a new version of the blogpost?
Content Development | | digitalbua1 -
SEO advice needed regarding Bookmark Sites
Hi all We have recently employed a SEO company. They have written some blogs and promoted the blogs on up to 20 bookmark sites. On each bookmark site the text is the same. Will Google class this as duplicate content? Is this a good idea? Any advise would be appreciated, thanks.
Content Development | | Palmbourne0 -
Is this a worthwhile SEO tactic?
Many 'list' articles break down so that number one is on page one, and you are asked to click 'Next' to see number two. Number two is on page two, etc. For example: http://www.prevention.com/health/health-concerns/12-replacements-high-cholesterol-foods Is this done simply to keep bounce rate down? Is it something I should try, or is it frowned upon in any way? Will it help bounce rate? If it's a good practice, how would I do this in a Wordpress blog post? Thanks!
Content Development | | getwilder20 -
Does having blog on subdomain weaken primary site's SEO?
I have a Joomla site with a WordPress subdomain that I'm wanting to use as a learning center. It's far more simple for new blog editors and publishers to learn that over Joomla. The issue I'm facing is trying to figure out rather having the blog put into the primary domain instead of a subdomain will hurt my ratings at all? Where I got the idea that it may hurt ratings is due to how (from what I understand) search engines will see a subdomain slightly different than the primary domain. Thank you for any help!
Content Development | | sDevik0 -
How to fix no follows-does the no follow number impact the seomoz "trust " rating?
THe main difference I see in the report on my site compared to a higher ranking competator is my percentage of no follow-54% me 4% on competator How big a factor is no follow in ranking? What is the major factor in the seomoz "trust rating"? Does high no follow rate impact trust factor?
Content Development | | wianno1680 -
What is the best way to bring a blog into my SEO strategy
We have a blog set up with Blogger and generate some great content on it. What is the best way to optimise the blog from an SEO standpoint? In particular the domain name, it is currently .blogspot.com address, is there a better way to work with that? Obviously the blog is branded with our company logo and name etc but is about the book industry. I'm basically concerned about linking people to our blog and not the website and so not getting much benefit?
Content Development | | Benj250 -
Posting youtube videos on your site-use irframe or "old embed code"
If you choose "embed" now, youtube gives you the choice of using an iframe: <iframe width="430" height="352" src="http://www.youtube.com/embed/0-nKXALtHWs?rel=0" frameborder="0" allowfullscreen=""></iframe> or, the old embed code: <object width="430" height="352"><param name="movie" value="http://www.youtube.com/v/0-nKXALtHWs?version=3&hl=en_US&rel=0"><param name="allowFullScreen" value="true"><param name="allowscriptaccess" value="always"><embed src="http://www.youtube.com/v/0-nKXALtHWs?version=3&hl=en_US&rel=0" type="application/x-shockwave-flash" width="430" height="352" allowscriptaccess="always" allowfullscreen="true"></object> Is either better when it comes to seo?
Content Development | | MarieHaynes0