keywords are not ranking as per the expectation and need site review too
-
Hello,
Recently We have a taken a project " http://customerconnect-services.com/ " and are responsible for the Digital Marketing for the website. FYI, we have been following the best On-Page SEO practices ever since we took the project: Performing Keyword Research, Finalizing the Keywords,Using those in the Page-Title, Meta-Descriptions, Heading Tags and of course in the Content as per MOZ suggestions & SEO standards. But, we are unable to rank in first page; all the considered keywords have a ranking of 51+ which is a serious matter of concern for us. We have also checked whether the Domain / URL has been blacklisted, but it's not (Not even by Google).
We are therefore unable to figure out what is going wrong even after following so many best practices to get the keywords a good ranking (1st & 2nd page of SERPs). Therefore I would like to request you to provide your expert opinions in this regard by checking what is it that we are not getting right.
The website url is http://customerconnect-services.com/. As this is a high-priority issue for us & the client is a prestigious one of course, please help.
Looking forward to hearing from you at the earliest.
Thanks & Regards,
Harini -
I second this! Thanks for all the extra help you've been giving folks in the forum lately, @Hurf.
-
Hi Harin,
Did you see the extremely generous responses to your question? Please let us know if you've been able to sort this out or not -- and if any of the responses helped answer your question, please mark them as a "Good Answer." Thanks!
Christy
-
Thanks, EGOL, that's most kind.
(Does anyone know where the blushes emoticon is, on here?)
-
Nice work, Hurf.
That was a great and very generous review. Among the highest quality given at Moz Q&A.
-
The site is indexing okay. A Google search using " site:http://customerconnect-services.com " will give you a rough approximation of what has been indexed for this site (Google Search console will provide more accurate data, however).
But Indexing isn't your issue. In short, this site isn't ready and, I'm afraid to say, it doesn't really deserve to rank well. (That doesn't mean it can't rank well, but it needs work - lots and lots of work.)
Looking through the currently indexed pages, you will see that a few Lorem Ipsum (pages with dummy content) have been indexed (these now 404 - http://customerconnect-services.com/?p=12982 for example), this is our first indication that the site is/was recently under development.
Further, there are other signals that this site isn't yet compete: http://customerconnect-services.com/our-offerings/ - the second slider on this vaguely titled page shows a slider "CONDO Makes selling and buying easier...." This is in no way relevant and is likely a remnant from using a template site with pre-populated demo content.
While we are on this page, let's look at the Navigation label and URL - 'Our Offerings' /our-offerings - offerings of what to whom? This could not be vaguer! These elements need to be used to tell visitors explicitly what it is you do. 'App Development' /app-development or similar would much better. As it stands, the visitor is expected to click it to find out what the page might be - assuming that they're sufficiently motivated to do so. Take a look at Steve Krug's 'Don't Make Me Think' then buy every client a copy. (http://www.uxbooth.com/articles/10-usability-lessons-from-steve-krugs-dont-make-me-think/)
Look at those who are ranking well for this phrase and compare your client's page against it Here's an example (These are number one in the UK for the term 'mobile app development':
https://www.mobilesmith.com/app-development/ - not an exact match for the service your client offers (though I'm still not sure what that is) but it's close enough to demonstrate the gap between where you/your client is and where they want to be. On-page grader gives your client's 'our offerings' page a generous C for 'mobile app development' from a user's perspective, it's a F.
Then, below the slider we get:
GET FEATURED ON GOOGLE AND APPLE STORE. ENHANCE CUSTOMER ENGAGEMENT USING ANDROID AND IOS APPS
Stop. What does that actually mean? This is just vague filler - it means nothing. and you're still not telling me what you do!
The list goes on (and on), I'm afraid. And while I'm being brutally honest, the domain name is AWFUL - it is as vague as the rest of the content, it also entirely unmemorable; not the end of the world if your content and user experience is up to scratch but it isn't. (Granted, as the SEO for this client, this is likely to be out of your remit.)
I don't think I would be helping you if I were to be delicate about this, so forgive me: The site looks like a template site with some content hastily thrown into it. In essence, your client has a LOT of work to do before they can expect to see results.
The technical SEO aspects/mechanics of the site (that you reference in your question) are a secondary concern. Content and UX are your primary concern - without getting those right, you're never going to succeed. Google is better than it's ever been at sniffing out weak content, so don't expect to circumvent this with a few keywords in your content and a handful of backlinks.
Good SEO is hard enough when you're working with a well-designed and well-established site; with a half-done website, that has been (or appears to have been) hastily assembled, it's impossible.
Start (and finish) with the user in mind, give the user what they want (Google is not your user), answer their questions, deliver your message clearly and make it easy for them to engage with you and then build upon that.
I'm sorry to be so blunt, but no-one wins until these issues are tackled head-on.
As an aside, I'd run a Fetch as Google from Google Search Console to speed up re-indexing. (https://searchenginewatch.com/sew/how-to/2326164/index-your-content-faster-with-the-fetch-as-google-tool)
Good luck!
-
Are you ranking for branded search ( the name of the company) at all? I know, they chose such an over-used name, it makes your marketing/seo job harder.
Just based off a quick look...you have a DA of 1...so, you need a lot more backlinks to rank.
I am actually wondering if the site is even being indexed by Google, since i can't find it all all...even when searching the homepage address.
my quick take,
Matt
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you research on what keywords to rank?
Do you guys mind sharing your steps on what you do on your research? Semrush does not have my countries google so Sadly i have to skip that. I been using open site explore to check out on my competitors to see what they are ranking. Any more suggestions?
Technical SEO | | andrewwatson921 -
How is this site ranking so well? Their link profile is awful and website is messy and difficult to use?
Hi folks, This question has been baffling me for some time now and I'm still struggling to get to the bottom of it. www.sterlingbuild.co.uk is the website of choice for Google when it comes to searches relating to roof windows, velux windows, fakro windows etc. I can't understand why? Their link profile is atrocious. I'm struggling to find one 'high quality' link in their profile at all. Most of their links are guest blog posts which Google is apparently now treating as spam, or links from other sites that they own - also spam. The design of the site is incredibly messy and confusing. But one of the biggest flaws of the site (which I am suspicious may also be what is helping them) is they list every single different size of window as a different product. So whereas with most websites in this market, you search for the type of window you want e.g. a VELUX GGL 3050 window, and then choose the size you need from a drop-down menu, Sterlingbuild list every size as a different product. So you have to scroll through reams of product listings to find the window type in the right size before you get to any information about the product itself. Not to mention, their site is riddled with duplicate content because 12 different sizes of product are not different products, they are the same product, just a different size, so they have the identical product description for numerous separate pages basically selling the same product. How on earth has Google decided this is the best website in the marketplace when it comes to roof windows?
Technical SEO | | LukeyB301 -
Linking shallow sites to flagship sites
We have hundreds of domains that we are either doing nothing with, or they are very shallow. We do not have the time to build enough quality content on them since they are ancillary to our flagship sites that are already in need of attention and good content. My question is...should we redirect them to the flagship site? If yes, is it ok to do this from root domain to root domain or should we link the root domain to a matching/similar page (gymfranchises.com to http://www.franchisesolutions.com/health_services_franchise_opportunities.cfm)? Or should we do something different altogether? Since we have many to redirect (if this is the route we go), should we redirect gradually?
Technical SEO | | franchisesolutions0 -
Authority site drastic ranking drop after google https switch. Please Help!
Hi Mozers. Since Google switched to the https version, our company website (http://we.register.it) indexing switched to the https version (https://www.register.it). After that the ranking on Google dropped for almost every keyword. The site is very old and got a great authority and PR 7. It ranked for same keywords for very long time On each page from years there is the correct meta rel canonical. No spam, and WMT is ok. Could you please help? The internal links are all in http, and in https. If you are https are in https (they are all relatives) No changes have been made and the subdomain is in that way from 8 years: the main url has always been http://we.register.it Google started this indexing switch around the 15 October
Technical SEO | | luca_cash0 -
Why is my business website site dropping down the ranking
Hi, i have a business site which is dropping down the ratings and I would like your help in understanding why. I know a business site is different from other sites such as news sites and blogs where the front page changes all the time. I would like to know what is the best way to get google to visit the site on a regular basis, should i have a page that changes all the time or should i keep changing all the pages on the site. One of the important pages was always number one in google and now we are number 11 http://www.clairehegarty.co.uk/virtual-gastric-band-with-hypnotherapy any help and advice on how to combat dropping in the rankings would be a great help
Technical SEO | | ClaireH-1848860 -
Tags - what keywords should i add ?
Hello 🙂 When I am adding tags to my post, what keywords should i use for tags and how many tags i should add per post ? Should i use keywords from title of post , focus keyword or something related to post ? my blog is http://www.dota2club.com/ Thank you !!!!
Technical SEO | | wolfinjo0 -
Animated Video and Google Ranking, need advice
Hi I will like to have a company create animated video on our home page to offer a better experience in our online store selling furnace filters and increase conversion. Can it hurt ranking? Loading Time? File format? All thing I should worry. But what about videos like this company create: http://webvideo.kickerinc.ca/explainer-videos/?gclid=CJK68770grACFYje4Aod6kR5jA# Do you have recommendation or reference about serious company producing videos animated to had on web site? Thjank you for your help, BigBlaze
Technical SEO | | BigBlaze2050 -
Keyword cannibalisation
We created a product blog page that was highly optimized for SEO based on a recommendation from a colleague. These are now our best performing pages - however they do not convert as highly as the bona-fide product pages. After further investigation we're concerend that we shouldn't have split our content accross two pages - keyword cannibalisation. Is this correct and should we 301 our product blog pages to the other high converting pages?
Technical SEO | | JohnHillman0