Best SEO Practices for FAQ Page
-
Hi all,
I'm looking for some tips on best practices for FAQ pages. In particular, is it better to have all questions and answers listed on one page, or should each question have its own page - given that there's enough content for it
Thanks
-
Hi Brian,
Piggybacking off Kevin's answer, I agree. Typical FAQ questions and answers are all on one page, but if your answers will have enough content (depending on the question), then I would suggest building out individual pages.
Some tips, make sure you directly write out the question be answered and then concisely answer it. The better your answer, the great the opportunity you have to rank in Postion 0 on Google. An FAQ page is a great opportunity to grab this position -- which puts you above all the other organic listings.
Read more on Position 0 here: http://www.bluecorona.com/blog/position-0-google-rankings/amp/
To increase your chances of being featured as one of Google’s rich answers, you should:
- Identify a simple question and include that question within the text of your page
- Provide a direct answer right after the question
- Offer valued added info
- Make it easy for users (and Google) to find
- Use ordered lists, bullets, or tables that Google can read to take up more real estate in the “zero” ranking spot
Learn more about featured snippets and rich snippets from Google »
Hope this helps -- let me know if I can help with anything else.
-
Yes, typically all on one page. However, If one of your q & a has enough search volume, I would create a separate page. On the faq page, create an abbreviated answer for that question and link to that landing page for additional details.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Local SEO - ranking the same page for multiple locations
Hi everyone, I am aware that issue of local SEO has been approached numerous times, but the situation that I'm dealing with is slightly different, so I'd love to receive your expert advice. I'm running the website of a property management company which services multiple locations (www.homevault.com). From our local offices in the city center, we also service neighboring towns and communities ( ex: we have an office in Charlotte NC, from which we service Charlotte plus a dozen other towns nearby). We wanted to avoid creating dozens of extra local service pages, particularly since our offers are identical per metropolitan area and we're talking of 20-30 additional local pages for each area. Instead, we decided to create local service pages only for the main locations. Needless to say, we're now ranking for the main locations, but we're missing on all searches for property management in neighboring towns (we're doing good on searches such as 'charlotte property management', but we're practically invisible for 'davidson property management', although we're searvicing that area as well). What we've done so far to try and fix the situation: 1. The current location pages do include descriptions of areas that we serve. 2. We've included 1-2 keywords for the sattelite locations in the main location pages, but we're nowhere near the optimization needed to rank for local searches in neighboring towns (ie, some main local service pages rank on pages 2-4 for sattelite towns, so not good enough). 3. We've included the searviced areas in our local GMBs, directories, social media profiles etc. None of these solutions appear to work great. Should I go ahead and create the classic local pages for each and every town and optimize them on those particular keywords, even if the offer is practically the same, and the number of pages risks going out of control? Any other better ideas? Many thanks in advance!
Intermediate & Advanced SEO | | HomeVaultPM0 -
Is there a way to tell if you were doing everything perfectly on the SEO front what your average SERP position and page views could be?
If you had optimised everything 100% on your website (keywords, links, everything), is there some tool or some way to figure out what your average SERP position could be and what volume of traffic you could be getting?
Intermediate & Advanced SEO | | AnnaKot0 -
Is Paging Comments SEO Friendly? Implications?
So glad to be here. Just amazed to see so many discussions over here. I had a quick query. One of our my blog has more than 500 comments on almost 50+ posts (and in some posts, it's even 1000+ comments). This impacts the load time as well as the experience on mobile. So, wanted to understand if I enable pagination of comments, is it SEO friendly. Does it negatively impacts SEO? I do not want to take the route of migrating to Disqus, FB comments, etc.
Intermediate & Advanced SEO | | flmgo820 -
Faceted Navigation URLs Best Practices
Hi, We are developing new Products Pages with faceted filters. You can see it here: https://www.viatrading.com/wholesale-products/ We have a feature allowing to Order By and Group By, which alters the order of all products. There will also be the option to view Products as a table, which will contain same products but with different design and maybe slightly different content of each product. All this will happen without changing the URL, https://www.viatrading.com/all/ Is this the best practice? Thanks,
Intermediate & Advanced SEO | | viatrading10 -
Best tips for getting a video page to rank?
We have a video for our company, located here: http://www.imageworkscreative.com/imageworks-creative-video It's an overview of our company and the services we offer. We'd like to get this page ranking, but we haven't had much luck so far. Our Youtube account does better, but I'm looking for some things we can do on or offsite to get this page to rank. Any tips would be appreciated!
Intermediate & Advanced SEO | | ScottImageWorks0 -
Best practice for retiring old product pages
We’re a software company. Would someone be able to help me with a basic process for retiring old product pages and re-directing the SEO value to new pages. We are retiring some old products to focus on new products. The new software has much similar functionality to the old software, but has more features. How can we ensure that the new pages get the best start in life? Also, what is the best way of doing this for users? Our plan currently is to: Leave the old pages up initially with a message to the user that the old software has been retired. There will also be a message explaining that the user might be interested in one of our new products and a link to the new pages. When traffic to these pages reduces, then we will delete these pages and re-direct them to the homepage. Has anyone got any recommendations for how we could approach this differently? One idea that I’m considering is to immediately re-direct the old product pages to the new pages. I was wondering if we could then provide a message to the user explaining that the old product has been retired but that the new improved product is available. I’d also be interested in pointing the re-directs to the new product pages that are most relevant rather than the homepage, so that they get the value of the old links. I’ve found in the past that old retirement pages for products can outrank the new pages as until you 301 them then all the links and authority flow to these pages. Any help would be very much appreciated 🙂
Intermediate & Advanced SEO | | RG_SEO0 -
WIll Splash Page Triggered Only for iPhones Hurt SEO
Background We are in the process of launching a website where ticket inventory and processing are handled by a third party. Our primary means of traffic generation (at least at first) will be through SEO traffic. One of the things that they require of us is a script that will detect people with an iPhone and, upon entering the site, display a page giving people the option to call for help or continue to the site. (see attached screenshot) We will still get credit for the transaction (tracked through the phone #) and they say that this increases conversion rate, so it is something that we would like to use, unless it will affect our ability to rank in mobile. Problem My concern is that we will be penalized by Google (or rank poorly in Mobile search) because the page that iPhone users (not iPad users) are served is hosted on a different domain and not optimized at all for the keywords people are searching for. This is obviously a non-issue if Google never sees the page, but I have heard that Google will emulate different devices when crawling pages. Question Can anyone provide any insight about this? I feel like we are adding value to customers by giving them the option to speak to customer support, but I'm afraid that Google will think we are cloaking or at best providing the same page to anyone entering with an iPhone. Here is a link to the soon-to-be-launched website:http://dev.concerttickets.com.vhost.zerolag.com/ -- so you can check it out on your iPhone. Is there a possibility that this could effect SEO traffic from other devices? Any suggests will or advice will be greatly appreciated. Thanks in advance! EP1nA EP1nA EP1nA.png
Intermediate & Advanced SEO | | highlyrelevant0 -
SEO - What Should We Do...
Hi Guys, Hope your all OK. Were having major problems with our homepage ranking for our main keyword - we were originally 4 but over the Christmas period our SEO company reported a fault with one of there servers that they were using for links, because of this fault these links were de-indexed from the search engine and in turn we have plummeted to 10th... At the time we had a landing page with an exact match keyword in it, e.g: www.ourdomainname.co.uk/key-word/ we were told to 301 this to our main page in Google but when we have looked today its now showing this page instead of our homepage. We also have another domain that we are using for a forum at the moment, now this domain name is an exact match doming e.g www.keyword.co.uk. The question is do we gamble and 301 our whole site to www.keyword.co.uk and see if we can get this ranking better? Thanks, Scott
Intermediate & Advanced SEO | | ScottBaxter0