How to implement Featured Snippets
-
Hi ,
I want to achieve Featured Snippets for my client (http://www.theoriginalflame.com). Could you anyone help me on this ?
-
I'm glad those resources helped!
There are lots of things you can do. You can frequent forums or Facebook groups to see what your target audience are talking about. Start discussions on Twitter or other social platforms. You could also put some content live and see if it resonates.
I would recommend starting with this Whiteboard Friday on knowing your audience
https://moz.com/blog/know-what-your-audience-wants-before-creating-content-whiteboard-friday
And this one on more data driven audience analysis
https://moz.com/blog/discovering-which-sites-your-target-audience-visits-whiteboard-friday
Let me know how you get on
Cheers!
Jo -
Thank you Jo.
I have added some question-based keywords in the campaign as suggested in the above blogs. Could you tell me how can one assess who is asking these questions?
-
Hi there!
The basic process involves:
- Researching and gathering questions that have featured snippets
- Assessing who is asking these questions
- Analyse your content and update it to clearly help people asking these questions
- Work on your on-page optimization and overall site authority to get within striking distance of Featured Snippets
I can definitely recommend reading up on the resources we have on this topic.
Dr Pete has written a great guide here:
https://moz.com/blog/featured-snippets-from-start-to-finish
https://moz.com/blog/ranking-zero-seo-for-answers
Ronell has written about how to win snippets here
https://moz.com/blog/featured-snippets-a-deadsimple-tactic-for-making-them-stick
We also have a guide to tracking SERP Features with Moz Pro here:
https://moz.com/help/guides/moz-pro-overview/rankings/serp-features
I hope this helps, if there is anything else I can help you with please do let me know
Cheers!
Jo
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Did We Implement Structured Data Correctly?
Our designer/developer recently implemented structured data on our pages. I'm trying to become more educated on how it works since I'm the SEO marketing specialist on the team and the one that writes and publishes the majority of our content. I'm aware it's extremely important and needs to be done, I just don't know how to do it yet. The developer was on our team for over a year, we recently let him go. Now, I'm going through all the pages to make sure it's done correctly. I'm using the structured data testing tool to look at the pages and have been playing with the structured data markup helper. I would REALLY appreciate it if one of my fellow MOZ fans & family can help me determine if it's done correctly. We do not currently have any schema plugs installed that I know of. So I'm not sure how he implemented the Schema code. I would like to know what I need to do moving forward to the additional content we publish as well as what to do to correctly implement Schema if not already. When I manually look at one of our FAQ pages I see multiple schema data formats detected... I'm not sure if we're supposed to have multiple or just one----> https://www.screencast.com/t/TjHphL7jsI I also noticed in the Question schema data for that same page... the accepted answer is empty. I would image that should have the short version of the answer to the question in it?--->https://www.screencast.com/t/e6ppXkhXd7QS Here's a screenshot of our structured data info from Google search console---> https://www.screencast.com/t/KHj4BGgdrZ4m HELP please! Our website consists of 25-30 "product" pages https://www.medicarefaq.com/medigap/ https://www.medicarefaq.com/medicare-supplement/ https://www.medicarefaq.com/medigap/plan-f/ https://www.medicarefaq.com/medicare-supplement/plan-f/ We currently have about 75 FAQ pages and adding 4-6 per month. This is what brings in most our traffic. https://www.medicarefaq.com/faqs/2018-top-medicare-supplement-insurance-plans/ https://www.medicarefaq.com/faqs/2018-medicare-high-deductible-plan-f-changes https://www.medicarefaq.com/faqs/medicare-guaranteed-issue-rights We have 100 state specific pages (two for each state) https://www.medicarefaq.com/medicare-supplement/florida/ https://www.medicarefaq.com/medigap/florida/ https://www.medicarefaq.com/medicare-supplement/California/ https://www.medicarefaq.com/medigap/California/ We have 20ish carrier specific pages https://www.medicarefaq.com/medicare-supplement/humana/ https://www.medicarefaq.com/medicare-supplement/mutual-of-omaha/ Then we have about 30 blog pages so far and are publishing new blog posts weekly https://www.medicarefaq.com/blog/average-age-retirement-rising/ https://www.medicarefaq.com/blog/social-security-benefit-increase-announced-2018 https://www.medicarefaq.com/blog/new-california-bill-force-drugmakers-explain-price-hikes
Intermediate & Advanced SEO | | LindsayE0 -
Different snippet in Google for same page
Hello, I have a question regarding the snippet of a specific case: When i search the homepage by searching the business name, i find the correct snippet of the homepage (with the meta description that was entered). If i search it via site:www. it still show the default meta description. Has anybody had experience with this? Is there a way to change the snippet of site:www.? Does it influence SEO? Thank you!
Intermediate & Advanced SEO | | conversal0 -
Parallax site with snippets of internal pages on the homepage
Hello, I am working on a parallax site that also has an internal landing page structure. The homepage includes snippets of the existing copy from some of the other internal pages. My question is what can I do to the homepage to prevent duplicate content in this situation? We aren't utilizing the entire landing page on the homepage just a few lines. Would it be possible to place a 'no-index, follow' tag on these sections? Thanks in Advance
Intermediate & Advanced SEO | | Robertnweil10 -
Google snippet chosen why?
We have a page about buying property in the Megeve area of the Alps in France. We are No.2 on Google.co.uk for the term "megeve property for sale" and No.1 for "megeve property". http://www.prestigeproperty.co.uk/MegeveProperty/Properties.asp If you search for "megeve property for sale", Google serves our META description as the snippet: Ski chalets, homes and apartments for sale in this exclusive, prestigious Rhone Alpes village - 520000-16500000 EUR. However, we noticed that searching for just "megeve property" serves up a much better snippet taken from the text on the page: A crucial factor for potential property buyers is that there is a strong rental market in Megève and this remains high all year around with properties close to the ... Does anyone know why Google would serve this particular snippet instead of the META description. Is it the number of strong and descriptive words used, or some other reason?
Intermediate & Advanced SEO | | PPGUKLTD0 -
DMOZ snippet in SERP
I just added the author and publisher tags to my client's site and posted a dance class announcement on Google + with hashtags. When I did a test search on Google, they were showing up above the Place listings and the description under the title was taken from their DMOZ listing, not from the web site description. This is the first time I have seen this. Has anyone else seen DMOZ descriptions showing up in Google SERPs?
Intermediate & Advanced SEO | | DaveBrown3330 -
Rich snippets showing on some pages but not others
Hi, I have rich snippet mark up showing in serps for some pages but not others. All pages test fine using Googles structured data testing tool. Whats really annoying is that they seem to appear for some pages but not others within the same directory / page format. None of googles troubleshooting suggestions on the issue are a problem i.e. Does your markup follow our usage guidelines? Is your marked-up content hidden from users? Is your markup incorrect or misleading? Is your marked-up content representative of the main content of the page? Have you supplied enough information? Have you only recently updated your content? Does your markup include incorrect nesting? Reviews: Does your review use count instead of vote? There are alot of instances when the same mark up is used twice e.g. on product x page in one directory and on product x page in a different directory (theres no dupe content). I wondered if that could be a reason but there are alot of instances when product x in directory a has the snippet when it doesnt in directory b. There doesnt seem to be an identifiable pattern as to why one page whould show the snippet and not another. Any feedback appreciated. Happy to pm example pages. Andy
Intermediate & Advanced SEO | | AndyMacLean0 -
Benefits of Implementing Open Graph?
I understand the benefits of implementing Open Graph as a local business, but am unclear of the benefits for a website, for example, a health website. Does Bing use OG in their search algorithm?
Intermediate & Advanced SEO | | nicole.healthline0 -
Design features as a ranking factor?
i created a new design of my website, very clean and highly orientated towards conversion. its a far better looking site than the old one but the navigation is almost the same. a few days after i uploaded the new site we were ranked number 1 on the biggest keyphrase in my industry. Does google crawl design feature, maybe with something like conversion heat mapping software and include that as a ranking factor? love your thoughts on this one.
Intermediate & Advanced SEO | | corgi2