How to find out related keywords? e.g. business = commercial
-
I'm trying to get savvy with our homepage H1.
Is there a website which can give us information on related keywords. For example, although we don't mention 'business', we do mention 'commercial' and thus our site will come up in search for the term 'business <x><x>'.</x></x>
So in essence, there's little point keywording both 'business' and 'commercial' as to Google they are one in the same keyword.
Thanks
-
Hi,
SemRush will analyse your full page that is optimised for that keyword and scan Google results that compete when it comes to that keyword. It will suggest how to optimise your content and list all words that are desirable in the copy. It will also suggest where to get backlinks from.
If your want to manually generate semantically related words, there is a number of tools, for example semantic-link.com - it will be a manual process of selection for you as there might be many generated and only a few will suit you.
Hope this helps a bit.
Katarina
-
Igor has recommended some of the best tools.
However, I would keep an eye on whether the site still works for related terms if they're important. Although it's widely accepted that Google understands synonyms etc, I've seen countless examples where it fails. For instance, ranking a site differently for even an alternative spelling as widely accepted as e-commerce and ecommerce.
Rather than relying on Google to understand the related terms you want to appear for, I'd use the tools to pick up on the related words which you should actually be trying to use. For example, I'd be using commercial, business and B2B etc, rather than assuming Google (or any search engine) will pick up on one also meaning the others.
-
1. Serpstat's "cluster research" feature: http://i.imgur.com/WX1Xd8K.jpg
2. Ahrefs' "Also rank for" feature. Works similarly, saw it in Tim Soulo's presentation.
3. MOZ Keyword Explorer. I didn't have a chance to use it much, but it provides these results in Keywords Suggestions.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword cannibalization
Hi, I have two questions regarding keyword cannibalization. 1. I am doing the SEO for a website that sells do-it-yourself packages for heating, bathrooms, ventilation and so on for new houses or for renovations. The most important pages are the product pages (e.g. example.com/products/bathrooms) but there is also a blog divided into categories per product (e.g. example.com/category/bathrooms). The difference is clear: the product page focuses on the product itself, and the blog category page contains all blog posts relating bathrooms (tips, new materials, new innovations,...). My question is if the product page and blog category page can compete with each other for the term bathrooms (although they have different content). Does it help or is it enough to direct internal links from separate blog posts to the most important page (being the product page) and back to avoid my category blog page to compete with my product page? Another possibility would be to use a canonical tag on the category page pointing to the product page, but this actually isn't good practice because it isn't really duplicate content. Third possibility would be to no index the category page. So what is the best solution of the three? 2. A second example of keyword cannibalization can be category archive pages for webshops. If you have a category page example.com/jeans and a subcategory page example.com/jeans/women, is it useful to optimize on both pages for different terms, being jeans for the first page and jeans for women for the second, or will Google not make this distinction because the keyword are too closely related? In other words, is it useful to write content specifically for jeans for women and make a landing page for this keyword, or will this page compete with the category page that has been optimized for just the keyword jeans? In large clothing webshops, you can see for example that there is an optimized page for Nike (content, headings,...) but not for Nike for women or Nike for men. Is this just laziness or is this done exactly to avoid keyword cannibalization? Looking forward to your comments!
Intermediate & Advanced SEO | | Mat_C0 -
Traffic and keyword drop
Hello, On one of the sites that I manage - http://www.zalikihotel.gr/ , there was a significant decrease in keyword positions over the last 10-15 days. Sample screenshot is attached. Some of the keywords even dropped for 17-18 positions. From the end of April, organic traffic dropped by 30 percent. Website is mobile optimized, so that shouldn't be a problem. In the last 3-4 months, we had traffic increase. Domain authority went up by 3 points after the last index. On-site SEO was completed, and currently I'm focusing on link-building and working on bringing back to life forgotten social media. Does anybody knows what might be the case for this negative affects on our site? Do you think it's a temporary fluctuation or not? Thanks in advance. 8dSBELm.png?1
Intermediate & Advanced SEO | | socrateskirtsios0 -
Where do you find an individual/freelance SEO?
I know Moz has a directory of recommended companies, and I've found that very useful. However, we're really looking for an individual (who, of course, keeps up with the latest best practices and trends in SEO) to optimize our site while we put our time into client sites. We've done Craigslist ads, but those seldom pan out. Have any of you had luck finding part-time SEOs? Where did you find them? Thanks!
Intermediate & Advanced SEO | | ScottImageWorks0 -
Google Keyword Planner tool is not correct
Hi All, I know you are all know about Google keyword planner tool. As i know its shows most keywords searched totally wrong. One of the keyword searches less than (<10) but i got 20 exact keyword hits in only one business day and one of the keyword shows more then 10 K searches give us only 3-4 hits in one day.
Intermediate & Advanced SEO | | dotlineseo0 -
Does this work as a tactic for including keyword in URL structure
Howdy, I'm planning out a website and need to plan out the URL structure for best SEO value. Generally I would do something like this:
Intermediate & Advanced SEO | | IrvCo_Interactive
site.com/widgetssite.com/widgets/large
site.com/widgets/large/blue
etc. I think this is a pretty straight forward SEO tactic. The issue I have with it is in terms of natural language the "thing" you are searching for in this case is a widget, so typically you would type/search [adjective] [noun], or in this case "large blue widgets." So one proposal I have is to instead append the "widget" to the end of the URL:
site.com/large-widgets
site.com/large/blue-widgets
site.com/large/blue/square-widgets
etc. Obviously this breaks the whole silo concept since the square-widgets page is inside the /blue directory but the blue widgets page isn't at /blue it is /blue-widgets. My solution is to setup 301 redirects from /blue to /blue-widgets (even thought there are no site links pointing to that page). Does this seem like a good idea? Or does this break the whole folder silo concept? What I like about it is that it feels more user friendly in terms of natural language and for certain high value keywords we can get certain pairings of words into the URL more like how a person would type them in.0 -
Why google does not show my site on my branding keyword?
Hi, I am the site owner of http://www.lankahq.net. It is a youtube video hosted website. 95% of the video contents are daily telecasting TV shows and categorized to make easy to find the specific video of the day of preferred program of the viewer. About 1 year ago suddenly disappeared my site from the google. Before happened that it was performing very well in search. Google showed my site contents within few minutes after I update in their search results when someone search for that. At the moment it does not show even some one search for "lankahq". It showing only if search for "lankahq.net", "lankahq.com" or "www.lankahq.net" something like a search keyword related to my domain name. Some other websites have added my branding keyword LankaHQ as a user of their site and they showing on top of Google. But not mine. It is much appreciated if someone can have a look on this matter. I can not find where is the problem.
Intermediate & Advanced SEO | | cprasad0 -
E commerce
Hi there. I'm currently optimizing ecommece websites for my company. The problem is, we have a duplication module whereby we duplicate sites accordingly to other countries. The on page analysis shows about 2,000 of duplicated content. How do i resolve this issue? I was planning to instruct the writers to write different content across different countries. Any suggestion on this? thanks
Intermediate & Advanced SEO | | k3zuya0 -
How to Target Keyword Permutations
I have a client that wants to rank for a keyword phrase that has many permutations.. ex. "Alaska Hill Country Resort", "Hill Country Resort Alaska", "Hill Country Alaska Resort" But I'm wondering if I should target these all on the same page or not. I'm assuming all of these permutations are actually valid searches because I did my keyword research for 'exact match' keywords and got results like this.. (let me know if I'm missing something here, or if this sounds right) [Alaska Hill Country Resort] - 230 Local Searches [Hill Country Resort Alaska] - 140 Local Searches [Hill Country Alaska Resort] - 30 Local Searches The phrase we're targeting is their main keyword phrase, so I've chosen their home-page as the page to rank for this phrase. My thought is to optimize for the most popular phrase (ex. "Alaska Hill Country Resort"), and sprinkle in the other phrases throughout the copy. Next I would run a link-building campaign targeting the main phrase first.. then the next phrase, and so on, so that my anchor text is more heavily focused on the more popular terms, but I would also make sure to include the less popular terms. Do you think this is the best way to go about this? Do I really need to make individual pages for each of the permutations, or is it okay to target them all on one page since they are essentially the same keyword?
Intermediate & Advanced SEO | | ATMOSMarketing560