Setting up a blog for client, should I build external links to the blog
-
I have a new client in the holiday industry and want to setup a wordpress blog, we will be writing the first few blogs and linking back to the relevant site page. But I am wondering how I should promote the blog so that the links are more powerful back to his own site.
Blogging is not my forte and doesn't come naturally so I really need some good advice to how I can start offering this service to my clients.
Thanks
-
Thanks so really with blogging and social media the client really needs to understand the importance of sharing information and that we are not directly trying to create business.
-
I am wondering if client cross referencing is wise when blogging. For example linking client blogs to each other, linking my own blog to the clients blog etc...
This sounds 100% manipulative.
I believe that the people who get the best return out of blogging develop a message that they want to spread and pursue that with enthusiasm and verve.
Perhaps you should set up a blog for each client and help them develop a mission of education, entertainment or sharing for people in their business niche.
-
Hi Ryan,
Thanks for taking the time to respond, as I say the whole blog arena is a bit alien to me. I am trying to schedule my day better so that I can spend time dedicated to blogging. I am wondering if client cross referencing is wise when blogging. For example linking client blogs to each other, linking my own blog to the clients blog etc...
Thanks
Andy
-
I would question whether building external links really falls into the work of building their blog, or whether you want to bill that separately as an SEO service.
That being said, you should definitely optimize the blog to the best of your abililty as it pertains to the scope of the project. I would include these in your checklist:
- Make sure the theme you're using is optimized (proper use of on page SEO like h1 tags)
- Use an SEO plugin like All-In-One-SEO, and configure it properly (turn off indexing for supporting pages like author, tags, categories)
- Use plugins that can link their social media accounts with their blogs, for example Socialite, which can publish your blog posts automatically to a facebook account and more.
- Make sure comments are properly set up, this is most easily done with a tool like Disqus.
The other stuff involved with making a blog successful takes a lot of time and effort. You need to build relationships with similar sites, create well written content that can go viral. This stuff typically falls on the shoulders of the site owners or their employees.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
My Blog Post Not Appearing In Top - Covered every aspect of the topic
Hello Moz Team, hope everyone is doing well, I have question regarding mine blog post recently that I published: https://mobilemall.pk/blog/definition-of-cuboid-surface-area-volume-basic-properties/ My target keywords in this post are Cuboid Definition, Cuboid Surface Area, Cuboid Volume. I have considered and applied every good SEO practice, like H Tags, gave links to authority sites, featured image, other images, etc but my post is still not appearing in top 3, 5 or even 10 I have covered each and every aspect of the topic, Can anyone let me know what's the reason and any suggestion for me. Thanks!
Content Development | | JoeySolicitor1 -
Will SEO Blogs Divert Traffic from Main Web pages using same keywords?
Our company has drafted several SEO blogs using certain keywords. If we post these SEO blogs to our website and social media channels , and the blog keywords are also used on our main website pages, will the blogs divert or dilute traffic to our main web pages? Thank you for your expertise and insights in advance.
Content Development | | Johnenchroma0 -
I want to use some content that I sent out in a newsletter and post as a blog, but will this count as duplicate content?
I want to use some content that I sent out in a newsletter a while ago - adding it as a blog to my website. The newsletter exists on a http://myemail.constantcontact.com URL and is being indexed by Google. Will this count as duplicate content?
Content Development | | Wagada0 -
Which blog is best
We use Bigcommerce, at the moment we use wordpress for our blogs, bigcommerce has its own blog. Is it better to use the Bigcommerce blog or Wordpress.
Content Development | | CostumeD0 -
How best to handle on-site blogs for multiple site views in Magento?
Hi, I'm working with a site on Magento with views for UK, US and FR websites. Currently they have a French WordPress Blog that is pulled into the French site view and an English one that appears on both the US and UK views. Of course the problem here is that the US and UK views are duplicating content so these needs sorting super-fast. The plan is to disconnect the US view from the current English blog and create a dedicated US onsite blog. However, should we continue to use WordPress or instead use an alternative blog module or plugin for Magento? Cost is an issue and running three separate blogs and the cost of plugging these into each site view. However, getting these right for SEO is the most important factor here. I'm also concerned about the mess of multiple plugins causing page speed issues etc... My instinct is to go with WordPress, but I'm keen to hear what others think or have experience of.
Content Development | | ExtraDigital0 -
How to Recover Blog Traffic
Hi Friends Recently we changed Blogger to Wordpress with same permalinks but Unfortunately our traffic Down to 90% .please suggest me to recover Traffic & Ranking In Search engine Our Blog : http://www.ibpsexamguru.in/ thanks in advance
Content Development | | jenisys0 -
Are reciprocal internal links weaker than one way?
Hi guys I have an eCommerce site and a blog. the blog is on a suddomain. I am writing content about our products on the blog, I.e. Full in depth reviews and top 10 lists etc. These blog posts link back to the main product page. It would also be nice for customers on the site to a "blogs about this product" section. However, would a link from the product page to the blog weaken the internal link from the blog to the product? Thanks Paul
Content Development | | TheUniqueSEO0 -
What are you doing to convert blog readers to inquiries/leads?
I'm curious what tactics people are finding successful in converting readers into leads, inquiries, or sales. Anyone feel like sharing?
Content Development | | BedeFahey0