Rel=Canonical For Landing Pages
-
We have PPC landing pages that are also ranking in organic search. We've decided to create new landing pages that have been improved to rank better in natural search. The PPC team however wants to use their original landing pages so we are unable to 301 these pages to the new pages being created.
We need to block the old PPC pages from search. Any idea if we can use rel=canonical? The difference between old PPC page and new landing page is much more content to support keyword targeting and provide value to users. Google says it's OK to use rel=canonical if pages are similar but not sure if this applies to us. The old PPC pages have 1 paragraph of content followed by featured products for sale. The new pages have 4-5 paragraphs of content and many more products for sale.
The other option would be to add meta noindex to the old PPC landing pages. Curious as to what you guys think. Thanks.
-
I'm with you on using rel=canonical but the new pages are slightly different in that they have a lot more content for SEO purposes. The content definitely provides value to users but wondering if the extra content means Google will ignore canonical tag? Google mentions that canonical is good for duplicates where pages are very similar if not identical.
-
So we're also planning on A/B testing the original PPC pages. There are going to be 2 control pages vs 1 test (original URL). There are about 12 control pages.
Normally I would use rel=canonical for landing pages if the control page was actually ranking organically which is the case now but we're going to block them from search results when the new organic pages roll out. I'm assuming no indexing the test variations would be the best direction to take?
-
Yes, this is exactly what's happening
-
Yes, they don't want to change URLs in all their marketing campaigns (offline, email, social media, etc)
-
Hi,
In my view add content in existing PPC page which is ranking in search results and ask PPC team to create a new landing page.
PPC campaign performance won't be derailed by having a new landing page
Hope it helps!!!
Thanks
-
The canonical option would be the route I went with in this scenario.
If you are going to noindex them, make sure that you audit the pages to see what links are pointing to the pages. If there is value them, canonicalization would be a better approach.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
how to set rel canonical on wordpress.com sites
I know how to do this with a wordpress.org site but I have a client that does not want to switch and without a plugin I am lost. any help would be greatly appreciated. Jeremy Wood
Technical SEO | | SOtBOrlando0 -
Rel canonical for partner sites - product pages only or also homepage and other key pages?
Hello there Our main site is www.arenaflowers.com. We also run a number of partner sites (eg: http://flowershop.cancerresearchuk.org/). We've relcanonical'd the products on the partner site back to the main (arenaflowers.com) site. eg: http://flowershop.cancerresearchuk.org/flowers/tutti_frutti_es_2013 rel canonicals back to: http://www.arenaflowers.com/flowers/tutti_frutti_es_2013). My question: Should we also relcanonical the homepage and other key pages on partner sites back to the main arenaflowers website too? The content is similar but not identical. We don't want our partner sites to be outranking the original (as is the case on kw flower delivery for example). (NB this situation may be complicated by the fact we appear to have an unnatural link penalty on af.com (and when we did an upgrade a while back, the af.com site fell out of the index altogether due to some issues with our move to AWS.) We're getting professional SEO advice on this but wondered what the Moz community's thoughts were.. Cheers, Will
Technical SEO | | ArenaFlowers.com0 -
How to fix rel canonical tags?
Hello there, I am trying to fix the issues with my campaign and I am trying to fix Rel canonical issues. I tried to read a few blogs and other sources which talked about the Rel canonical but I am not able to understand why is Rel Canonical happening? I understand that http://elegancealways.com is not the same as http://elegancealways.com/about-us/ but then I cannot change the link as the link is correct. I read about 301 and 302 redirects. I do not understand that which link is correct then? The errors SEO MOZ is showing is what I am not able to understand as these links are correct. I need help here!! Thanks Vineeta qTc2a2H.png
Technical SEO | | vineeta0 -
Index page
To the SEO experts, this may well seem a silly question, so I apologies in advance as I try not to ask questions that I probably know the answer for already, but clarity is my goal I have numerous sites ,as standard practice, through the .htaccess I will always set up non www to www, and redirect the index page to www.mysite.com. All straight forward, have never questioned this practice, always been advised its the ebst practice to avoid duplicate content. Now, today, I was looking at a CMS service for a customer for their website, the website is already built and its a static website, so the CMS integration was going to mean a full rewrite of the website. Speaking to a friend on another forum, he told me about a service called simple CMS, had a look, looks perfect for the customer ... Went to set it up on the clients site and here is the problem. For the CMS software to work, it MUST access the index page, because my index page is redirected to www.mysite.com , it wont work as it cant find the index page (obviously) I questioned this with the software company, they inform me that it must access the index page, I have explained that it wont be able to and why (cause I have my index page redirected to avoid duplicate content) To my astonishment, the person there told me that duplicate content is a huge no no with Google (that's not the astonishing part) but its not relevant to the index and non index page of a website. This goes against everything I thought I knew ... The person also reassured me that they have worked within the SEO area for 10 years. As I am a subscriber to SEO MOZ and no one here has anything to gain but offering advice, is this true ? Will it not be an issue for duplicate content to show both a index page and non index page ?, will search engines not view this as duplicate content ? Or is this SEO expert talking bull, which I suspect, but cannot be sure. Any advice would be greatly appreciated, it would make my life a lot easier for the customer to use this CMS software, but I would do it at the risk of tarnishing the work they and I have done on their ranking status Many thanks in advance John
Technical SEO | | Johnny4B0 -
Do I have a canonical problem?
Does this site www.davidclick.com have a canonical problem because the home page can be requested via 3 different urls http://www.davidclick.com/
Technical SEO | | Nightwing
http://davidclick.com/
http://www.davidclick.com/index.htm but I'm confused in terms of applying a fix for example all advice here http://support.google.com/webmasters/bin/answer.py?hl=en&answer=139066#1 says i need to identify the duplicate files and add So my question is please if I do have a canonical problem how can i fix it when I only have one file for my home page, there are no duplicates 😞 Any insights welcome 🙂0 -
Duplicate Page Content Lists the same page twice?
When checking my crawl diagnostics this morning I see that I have the error Duplicate page content. It lists the exact same url twice though and I don't understand how to fix this. It's also listed under duplicate page title. Personal Assistant | Virtual Assistant | Charlotte, NC http://charlottepersonalassistant.com/110 Personal Assistant | Virtual Assistant | Charlotte, NC http://charlottepersonalassistant.com/110 Does this have anything to do with a 301 redirect here? Why does it have http;// twice? Thanks all! | http://www.charlottepersonalassistant.com/ | http://http://charlottepersonalassistant.com/ |
Technical SEO | | eidna220 -
Home Page Canonical Question
I have an online store through hosting service Volusion. I have asked them about this and was told that this is normal. I would like to confirm this with you guys because I'm not convinced of the quality of their customer service and I'm not an expert. When I check Analytics the landing page that is visited most often is www....../default.asp and the second most visited is www........./ . These are, of course, both my home page. Volusion has radio button that allows the admin to "enable canonical links", which I have enabled, and they told me that it is normal to see this on google analytics regardless. When I type in either of those addreses, the homepage comes up as the address that I typed. In other words it doesn't redirect so that it is always the same. Am I right to be concerned about this?
Technical SEO | | berglin0