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  4. Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?

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Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?

Conversion Rate Optimization
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  • Kingalan1
    Kingalan1 last edited by Nov 26, 2017, 12:35 AM

    My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background?

    I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket

    We plan on using this landing page for LinkedIn advertising.

    Thanks!!

    1 Reply Last reply Reply Quote 0
    • Nigel_Carr
      Nigel_Carr last edited by Nov 26, 2017, 3:27 PM Nov 26, 2017, 8:40 AM

      Hi Kingalan

      Personally, I find that page all rather gloomy. If you are in the business of selling office space then I would make it as light and airy as possible. Giving the impression of a 70's Chelsea Hotel is not going to float my boat!

      However I agree with William - A/B test a couple of designs to come up with your own answer - we are not experts in the NYC property market.

      The important thing here is to get the page ranked and this will require extra written content which I have always found looks better on a white background. It's easier to read and assimilate.

      Regards

      NIgel

      1 Reply Last reply Reply Quote 1
      • Dalessi
        Dalessi last edited by Nov 26, 2017, 6:17 AM Nov 26, 2017, 6:17 AM

        Hello,

        I notice the top portion of the landing page uses a shadow mask to make the picture darker. This may be to keep the contrast high with the form and the other information. That way it sticks out a little better. The bottom portion is lighter and looks nice.

        You could have two versions of the landing page. One darker and one lighter and run them evenly for a while to see which one converts best.

        Best Regards

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