Primary versus secondary keyword
-
Hello,
Can someone give a example of what primary and secondary keywords are and how to implement that in a sentence ?
Thank you,
-
Hi seoanalytics
I have spent hours trying to help you on this thread and the other two or three you have started! I have patiently answered every question you have asked, in detail. If you still don't understand what I am saying after acres and acres of help and advice then that's it from me.
https://moz.com/community/q/sentences-rdf-format
https://moz.com/community/q/asking-a-natural-question-in-h-tags
https://moz.com/community/q/bolded-words-in-search-results
https://moz.com/community/q/user-intent-and-ranking
This comment is simply idiotic, but more than that it is insulting:
"I have more chances of winning the lottery than ranking..."
Please don't bother me again.
Have a good weekend.
Nigel
-
I am trying but let's be honest I have more chances of winning the lottery than ranking...
It is a matter of what words goes with which word surrounded by other words and only the computer know that, doesn't it ?
In the past I managed to get from 3 rd page to 3 rd position on a requested keyword just by adding 3 lines of text and the reason was just that the words used correlated well with the other words but honestly this was luck.
If someone has a technic that works that isn't luck I can't wait to hear it
-
I have no idea what Alchemy API is.
No, write your own content with your own researched keywords.
-
How about I I used alchemy api and use all the keywords of someone ranking 1 st to write my text, could it also work ?
-
Hi seoanalytics
I think you get the idea. I'm not saying that tablet is a perfect synonym for laptop but I think you do understand what I am saying!
Good luck with it
Regards
Nigel
-
Thank you for sharing the link about rank brain.
I do understand that it isn't necessary to pepper my content with all the possiblity semantically connected keywords are it won't look natural. However, from what I understand the idea is still to use those semantically connected keyword but naturally.
For example about Laptop chargers if I wrote a sentence like this would ok ? I have used semantically related keyword such as voltage, battrary, tablet and transformer.
"Laptop charger come with different voltages, 110 and 220. Once you have selected the battery that matches the voltage of your tablet you are good to go. If you can't find the correct voltage by a transformer and then plug it in. "
-
Hi seoanalytics
The whole area of primary and secondary keywords (or Keyphrases) has largely been overtaken by Google's new Rankbrain AI system of determining themes and relevancy. So don't think in terms of these terms - also please don't listen to anyone focusing too heavily on LSI's as these have mostly been debunked as a load of flannel used by SEO's to impress, although leading SEO Brian Dean still insists that they have some effect on SEO. If you start researching LSI's you will end up in a rabbit hole from which you will never emerge! to advise - 'use your primary keyword a couple of times is nonsense'.
Think of your website like this:
Each page represents a theme - for example as Alick300 has used 'Laptop chargers' You need to think about writing chunky, relevant content around the term 'Laptop Chargers' but you do not need to mention every 'secondary keyword' you can think of to pepper the text with. Write compelling copy using semantically connected words like batteries within the content.
By all means, search related terms like batteries, tablets and transformers (are they still a thing?) but if you think in the way of 'Primary keywords' and 'secondary keywords' you will risk overusing certain terms, not having free-flowing writing and turning your intended customer into a brief visitor. Think of the use of synonyms as well - (the Bike/Bicycle analogy is a good one).
Modern SEO is about writing semantically connected and lexically relevant content in such a way that you engage your website visitor and ultimately convert them into customers. The more you engage, the longer the 'dwell time' and the more you satisfy user intent.
Have a read of Brian's latest post on Rankbrain - it's pretty brilliant and you should come away inspired!
https://backlinko.com/google-rankbrain-seo
There is no way of outsmarting Google by determining and hoofing in endless keywords and phrases. Modern content needs to be well written with perfect grammar and spelling and theme focused.
Also, break it down into easily readable chunks - this helps the user to stay engaged as opposed to being lost in long paragraphs. Pretty much like I have here.
Use Google search box to help and 'related search terms' at the bottom of the page to find semantically related phrases.
I hope this helps,
Regards
Nigel
-
Great answer Alick300! I would also add that the primary keyword and secondary keywords (sometimes referred to as LSI keywords) should all work together to help the search intent of the user. Writing longer, quality content that naturally uses your primary keyword a couple times and a ton of secondary keywords that still relate to your primary is a great way to get a page ranked quicker than normal.
For example if your a handyman that wants to rank for electrician + "your city", it's helpful to talk about electrical repairs, panel installations, electrical service, house wiring, etc. integrating this secondary keywords into your page not only helps your ranking for electrician + "your city", but also electrical repairs + "your city", panel installations + "your city", etc.
-
Hi,
Primary keywords are the main keywords for which you want to rank. You are optimizing this keyword so that you can rank in Search engines. e.g Laptop chargers has the highest search volume
Secondary keywords mean those keywords which plays supporting role.
E.g Laptop batteries and chargers and Universal laptop chargers
Hope this helps.
Thanks
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Anchor Text to Rank for a Keyword
Is it still possible to use anchor text to rank for a keyword that is not present on the landing page? Or are there any alternatives?
Intermediate & Advanced SEO | | seoman100 -
Keyword ranking verse all other data
Hi there I have just joined Moz so I am not sure if i am doing a good job of analysing all the data, but from what i can see i have a few questions: 1. I seem to have a fairly high visibility compared to a few other competitors 2. All the other competitors i am looking at have a much lower domain authority 3. I win the link metrics in all categories compared to my competitors 4. I have a page optimisation score of 94 5. I dont have any crawl issues (except that i just changed to https and i believe there is a synching issue with Moz and cloud flare..) YET I barely rank for any of the main keyword in my industry.... Kitchen, New Kitchen, Kitchen Renovation etc. I also have a page optimisation score of 94 for related keywords. I feel like i am really missing a big point and was hoping I could get your expert thoughts on this 🙂 Thanks so much! PS my domain is www.bluetea.com.au
Intermediate & Advanced SEO | | bluetea0 -
"Null" appearing as top keyword in "Content Keywords" under Google index in Google Search Console
Hi, "Null" is appearing as top keyword in Google search console > Google Index > Content Keywords for our site http://goo.gl/cKaQ4K . We do not use "null" as keyword on site. We are not able to find why Google is treating "null" as a keyword for our site. Is anyone facing such issue. Thanks & Regards
Intermediate & Advanced SEO | | vivekrathore0 -
15 Keywords but only 8 visible on the page?
Hi we launched our site in June this year built using DNN - I have just used Moz's On page Grader for several pages and whilst it shows the KW in the URL, Titles, Meta Description, ALt Tag, it also says that I have 15 KWs in the body of this particular page and yet when i eye ball the page it only shows 8. Is this because of the templated navigation of the site. ie this KW also shows in the nav structure of other pages that are listed in the left hand nav menu? If this is correct will Google think that I am stuffing my page with too many KWs? Any solutions? Thanks Ash
Intermediate & Advanced SEO | | AshShep10 -
Local ranking (keyword) strategies
Hello SEOmozers, I've been working on improving all components of my SEO skills for the past 6 months. I have definitely had some great victories and some gray defeats. My newest challenge is local ranking for a home improvement company. My target is to rank them locally with Google within the top 7 results. I have managed to do so, but only for one keyword "windows and doors CITY". My campaign, in terms of anchor text has a wide variety of long and shortail keywords, I have not concentrated on the above keyword. My question is, how do I go about to rank this website in the local results for all other keywords "windows CITY", "window replacement CITY", etc... What I don't understand is how Google picks up which keywords to rank the website locally for, and which ones to ignore. Any information will be well received. Cheers, Nikster
Intermediate & Advanced SEO | | thenikster0 -
Main Keyword penalized. And now?
Hello SEO comunity. In one of the sites that I work, our team won numerous keywords in the first searching results. Unfortunately, on june we lost the most important site keyword. It was a general Word, very disputed, that generated a lot of traffic to us. The problem: it droped from third to fifty position. I’d like your help to identify the possible punishments and than find the solutions. What could happened? Where do we start? Is there any checklist to verify the punishments? What do you suggest to me? PS: We always do a clean job, getting away form the blackhat techniques; We didn’t received any notification from Google; During two year, the keyword was in the first ten positions. Actually, I'm looking for an explanation for what happened to me, to get my top10 again. Thanks
Intermediate & Advanced SEO | | webg0 -
Keyword search filter in Google Adwords: broad? exact? phrase?
Hello all I am working in my website and analysing the potential best keywords for the SEO (post/page name and url path name). 1. I am using Google Adwords. Any other tool you would recommend? 2. Which selection should I make in the Google Adwords Keyword Tool in order to know the monthly global searches of the keywords I should target? Exact? Phrase? Broad? For instance, KEYWORD SEARCH:"Information about Madrid" BROAD MATCH: 300,000 EXACT MATCH: 1,500 Te potential of the keyword is 300,000? 300,000 searches are undertaken on a month that contains that sentence and its variations? Or the relevant keyword potential is the exacta match traffic? Thank you very much! Antonio
Intermediate & Advanced SEO | | aalcocer20030 -
My ranking on some keywords is getting better . Now what about geography!
Hi, I finally got a better result on my ranking on specific keyword. Now, here is what I need to do. Just to place you in context, we have acquired 2 companies in Europe since last year ( One in the UK and one in France ) and our head office is in North America. Since our servers are located in NA, I realize the ranking will be better here on specific keywords than it is in the UK and France. I actually managed to get on the first page on google North America, but I am till very var in ranking in France and the UK. Where should I start to get a worldwide ranking ? I could start on the 2 geography mentionned but is there a strategy to get ranked worldwide ? Any help would be appreciated. Best regards,
Intermediate & Advanced SEO | | processia0