Regarding SEO Structured Data
-
1. Should we add organization schema on all pages of the website OR just homepage?
2. What is the best practice for catalog page schema as every website is following a different pattern?
-
Hi Christy,
This is not resolved yet.
Thanks
Rajesh
-
Hi Rajesh,
Has this issue been resolved? If so, please mark any response that helped answer your Qs as a "Good Answer." And if not, please give us an update with the details so we can help.
Thanks!
Christy
-
It should on every page. At least every page that has the potential to activate a featured snippet/knowledge card/knowledge panel etc.
Re: 2nd question - It's difficult to say without seeing your site. Personally I would some research to see what featured snippets are available to you. Target the snippets. (if that is your goal) What are your competitors featuring in etc.
If you PM me a URL I'll give you a list of search terms that trigger potential snippets.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best SEO Strategy
Hi fellow Mozers: I have a question about strategy. I have a client who is a major real estate developer in our region. They build and sell condominiums and also built and manage several major rental apartments. All rental properties have their own websites and there is also a corporate website, which has been around for many years and has decent domain authority (+/- 40). The original intent of the corporate website was to communicate central brand positioning points, attract investors and offer individual profiles of all major properties. My client is interested in developing an organic search strategy which will reach consumers looking to rent apartments. Typical search strings would include the family whose core string would be 'apartments in Baltimore.' (Currently, the client runs PPC for each one of their properties. This is expensive and highly competitive.) In doing research, we've found that there are two local competitors who are able to break on to Page 1 and appear beside the National 'apartment search guides' who dominate the Page 1 SERPS (like apartments.com). The two local competitors have websites of either the same or lower authority than our client's; one has a better link profile, the other is comparable. Here's our problem: our local competitors only build and manage apartments. So, then, the home pages and all the content of their sites ONLY talk about apartment rental related information. Our client's apartment business is actually larger in scope than either local competitor but is only one of their major real estate verticals. So my question is this: if we want to build out a bunch of content which will rank competitively with our local competition, are we better off creating a new area of the corporate site, creating targeted content and resources appropriate for apartment seekers OR would we be better off creating an entirely new site, just devoted to the same? I'm wondering if a new section will ever rank well against competitors whose root domains actually feature content which is only rental related? Likewise, I'm wondering whether we'd be giving up too much, in terms of authority, by creating an entirely new site? I've also only found examples in the industry where an entirely new site was created, so it makes me question the strategy of building out a rental-specific section of a site which also contains information about their condo business. For instance, the Related Companies are a huge builder in the East; they have a corporate site and a site called https//relatedrentals.com . Any feedback would be greatly appreciated!
Intermediate & Advanced SEO | | Daaveey0 -
Where is sitelinks getting its data from?
Hi, This is an issue that is really upsetting my client. There are sitelinks that are coming up when you search for his business that aren't relevant as the other pages are! I assured him that there is nothing for me to do about it besides for demoting a sitelink, which is simply a suggestion in Google's eyes. 1. I would love to know why they are choosing the titles they are publishing, which is the shortened version of states? Where are they getting it from? I don't have any linking pages with such anchor text. The only thing I can think of is that there is a clickable map that has abbreviated words of that state. Would that do it? How could I change it? 2. Also, why are they choosing pages that are really not the top visited pages on my website instead of the pages that visitors are really interested in? Here is a snapshot of the issue: http://screencast.com/t/9w9C3DPAHvYb Thanks!
Intermediate & Advanced SEO | | Rachel_J0 -
SEO Strategy help
Hi, I run a B2B 3rd party retail ecommerce site and I am kind of stuck on how to implement my SEO strategy.
Intermediate & Advanced SEO | | steve45058
So I learned from AdWords data that the best converting words to my site is the (Brand name, Model Number). Many of my B2B customers already know what they want/are looking for. Now this is all fine and dandy for adwords, but I don't really know how to implement this strategy on the SEO side. I do rank decent for some of these product keywords, but 99% of them I do not (which confuses me because some of the brands I rank high for are the more popular brands eg. more competition.) When I do keyword research on SEMRush or another site, it tells me that the competition for this type of keyword strategy is extremely high. Any Help, Advice would be greatly appreciated. Thanks!1 -
SEO - is it site or page
Hi When we're talking about SEO does the search engine only look at the whole site in general or do they look at the individual page when we're talking about SERP? So if you have a keyword "my search term" Does the search engine look at the site first or the page with the term on then rank you or is it the page then the site.
Intermediate & Advanced SEO | | Cocoonfxmedia0 -
Are these URL hashtags an SEO issue?
Hi guys - I'm looking at a website which uses hashtags to reveal the relevant content So there's page intro text which stays the same... then you can click a button and the text below that changes So this is www.blablabla.com/packages is the main page - and www.blablabla.com/packages#firstpackage reveals first package text on this page - www.blablabla.com/packages#secondpackage reveals second package text on this same page - and so on. What's the best way to deal with this? My understanding is the URLs after # will not be indexed very easily/atall by Google - what is best practice in this situation?
Intermediate & Advanced SEO | | McTaggart0 -
Open Data and SEO - Government sources
Hi Everyone, Does anyone know of a connection between open data and SEO? I think this is a very interesting topic to explore. Lots of governments are jumping on this trend and it seems like Google and other search engines would be interested in this kind of authoritative source. Here are some examples - USA OPEN Data examples Palo Alto, California USA: paloalto.opendata.junar.com Cupertino, California USA: cupertino.opendata.junar.com San Jose California USA: data.sanjoseca.gov Other international Open Data examples Chile: recursos.datos.gob.cl Bahía Blanca, Argentina: http://bahiablanca.opendata.junar.com/dashboards/7844/medio-ambiente/ Lima, Perú lima.datosabiertos.pe
Intermediate & Advanced SEO | | Carla_Dawson0 -
International SEO and server hosting
I'd appreciate feedback on a situation. We're going through a major overhaul in how we globally manage our websites. Regional servers were part of our original plan (one in Chicago, UK, and APAC) but we've identified a number of issues with this approach. Although it's considered a best practice among many, the challenges we'd face doing it are considerable (added complexity, added steps and delays to updating sites, among others). So, we shifted our plan and how are looking at hosting here in the US but to use Akami to deliver images and other heavier data pieces from their local servers (in the UK, etc.). This is how many of the larger companies like Amazon, etc. delivery their global websites. We hope that using Akami will allow us to have good performance while simplifying our process. Any warning signs we should be aware of? Anyone doing it this way and has a good experience/bad experience?
Intermediate & Advanced SEO | | josh-riley0 -
# element above Menu - Is there any SEO Value to it
Is there any Value to having the H1 element above the MENU in a Typical Application ? My intention is to tell the "Bot" that the H1 element is more important than the Menu Items . Are there any examples of such sites . The closest that I have seen is (NOT MY SITES) http://www.airfarewatchdog.com/ and http://www.airfarewatchdog.com/cheap-flights/from-dallas-texas/1531/?airport_code=dfw&depsub=1&c2calert=0&deal_alert=0&from_hp=true Here they (second link) they have H1 above the Bread Crumb ( they dont have any menu though).
Intermediate & Advanced SEO | | Chaits0