E-commerce catalog structuring for SEO
-
We have about 10 high-level product categories with 100's of products from different suppliers.
What is the best way to structure our product catalog and content to drive SEO?
Basically, we get all our content from the manufacturer and want to make sure we are setting up the product pages and structure correctly.
Any ideas or sites that do it very well?
Thank you!
-
Sorry,
This is the site I wasreferringg to, love to hear your thoughts on what could be improved.
-
According to a video I just saw of Rand's white board Friday's, It apparently doesn't have to be an h1, but whichever the first header you lead out with should have the title, yes (I use h1 so I'm not confused lol). Your doing everything right as far following the Yoast plugin and synchronizing everything on the pages, and your on the right track wanting to structure it more efficiently.
My first drop shipping store I had gotten to about 800 pairs of shoes and 20 blogs till I hit a realization I was going to have to modify each and every one of the items to structure it appropriately lol! Looking at your sitemap I don't envy the work that will be involved in categorizing everything.
I did a few searches for Architecture template/cheat sheet for cellular, came up dry. I would start with 4 main categories
- Apps/Software
- Physical Merchandise
- Information
- Blog posts/articles.
Obviously go with optimized names for those, your doing a good job with the onsite so you'll know the right names. From the main categories just slowly pick apart and split the piles into more categories and groups, use tags for your smaller quantity specifications that wouldn't sleeve out categories well. It will slowly and painfully come together! Good luck
-
We heard that matching the title, h1, and everything helps for SEO. Does it not?
Thanks for the feedback.
-
Is it this seeforge.com site that I located off yer Instagram? For starters the word intrinsically probably only needs to be said 1 time in that menu not every item listed., perhaps categorize the items all under "intrinsically safe cases". Im guessing fire exit and the other couple things I looked at were Applications. Perhaps that could be a category.
It looks like you have the mega menu, I would definitely utilize some images on one of the tabs. But ya for starters maybe make this your homepage:
TBH I was actually quite confused as to the main product line/service when I initially landed on the home page which should be made clear instantly which I think the url above does just that. So from the top tier I would have physical products and Sofware the two main categories, Then Base the apps on OS or Device, cases by phone model etc.
On a positive note your DA is pretty solid, so once you research all the products and look at long tails for them I think with organization you'll notice significant improvements!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Magento 1.9 SEO. I have product pages with identical On Page SEO score in the 90's. Some pull up Google page 1 some won't pull up at all. I am searching for the exact title on that page.
I have a website built on Magento 1.9. There are approximately 290,000 part numbers on the site. I am sampling Google SERP results. About 20% of the keywords show up on page 1 position 5 thru 10. 80% don't show up at all. When I do a MOZ page score I get high 80's to 90's. A page score of 89 on one part # may show up on page one, An identical page score on a different part # can't be found on Google. I am searching for the exact part # in the page title. Any thoughts on what may be going on? This seems to me like a Magento SEO issue.
Intermediate & Advanced SEO | | CTOPDS0 -
Lightboxes and SEO
Do lightboxes (AKA popup boxes when you click "learn more" type CTAs) have any negative effect on SEO? We are looking at revamping our sites to have more of a tiled approach, and a lightbox with summary content popping out with additional CTAs, directing to pages with more information or free trial pages. Is there any downside to this approach from an organic perspective? is there anything specific to keep in mind when creating these if not?
Intermediate & Advanced SEO | | Chris81980 -
Subdomains + SEO
Hi everyone, So a little background - my company launched a new website (http://www.everyaction.com). The homepage is currently hosted on an amazon s3 bucket while the blog and landing pages are hosted within Hubspot. My question is - is that going to end up hurting our SEO in the long run? I've seen a much slower uptick in search engine traffic than I'm used to seeing when launching new sites and I'm wondering if that's because people are sharing the blog.everyaction.com url on social (which then wouldn't benefit just everyaction.com?) Anyways, a little help on what I should be considering when it comes to subdomains would be very helpful. Thanks, Devon
Intermediate & Advanced SEO | | EveryActionHQ0 -
Huge e-commerce site migration - what to do with product pages?
My very large e-commerce client is about to undergo a site migration in which every product page URL will be changing. I am already planning my 301 redirect process for the top ~1,000 pages on the site (categories, products, and more) but this will not account for the more than 1,000 products on the site. The client specified that they don't want to implement much more than 1,000 redirects so as to avoid impacting site performance. What is the best way to handle these pages without causing hundreds of 404 errors on site migration day? Thanks!
Intermediate & Advanced SEO | | FPD_NYC0 -
How Should I Start Using SEO For Wordpress
I want to ranked my all keywords on top 10 position but unforunately only few keywords are in top 10 position.. Now i already using some recommend plugins like Yoast, Easy WP SEO. So my main question is how should i start promoting my wordpress topic. I already submitting to social network but not getting enough traffic except Stumbleupon... I am using SEO software like SenukeX and Bookmarking Demon but still no luck.. i am not getting quality backlinks.... please help i am very frustrated... please someone give proper guideline.. every day is over by thinking the strategy...
Intermediate & Advanced SEO | | mamuti0 -
Domain expiration and seo
My domain name is free with my service with yahoo but it expires every year and gets extended automatically as I continue service, how does this impact my seo efforts? I've heard that the search engines prefer sites to expire in 3 years or more? Is this a fact?
Intermediate & Advanced SEO | | bronxpad0 -
E Commerce product page canonical and indexing + URL parameters
Hi, I'm having some issues on the best way to handle site structure. The technical side of SEO isn't my strong point so I thought I'd ask the question before I make the decision. Two examples for you to look at. This is a new site http://www.tester.co.uk/electrical/multimeters/digital. By selecting another page to see more products you get this url string where/p/2. This page also has the canonical tag relating to this page and not the original page. Now if say for example I exclude this parameter (where) in webmaster tools will I be stopping Google indexing the products on the other pages where/p/2, 3, 4 etc. and the same if I make the canonical point to multimeters/digital/ instead of multimeters/digital/where/p/2 etc.? I have the same question applied to the older site http://www.pat-services.co.uk/digital-multimeters-26.html. which no longer has an canonical tags at all. The only real difference is Google is indexing http://www.pat-services.co.uk/digital-multimeters-26.html?page=2 but not http://www.tester.co.uk/electrical/multimeters/digital/where/p/2 Thanks for help in advance
Intermediate & Advanced SEO | | PASSLtd0 -
Your Biggest SEO Jobs Explained
What have been your most proudest moments in SEO ? What would you consider as being you best achieved job and in what industry was it achieved it. What are the reasons you have this down as your biggest achievement ?
Intermediate & Advanced SEO | | onlinemediadirect0