E-commerce catalog structuring for SEO
-
We have about 10 high-level product categories with 100's of products from different suppliers.
What is the best way to structure our product catalog and content to drive SEO?
Basically, we get all our content from the manufacturer and want to make sure we are setting up the product pages and structure correctly.
Any ideas or sites that do it very well?
Thank you!
-
Sorry,
This is the site I wasreferringg to, love to hear your thoughts on what could be improved.
-
According to a video I just saw of Rand's white board Friday's, It apparently doesn't have to be an h1, but whichever the first header you lead out with should have the title, yes (I use h1 so I'm not confused lol). Your doing everything right as far following the Yoast plugin and synchronizing everything on the pages, and your on the right track wanting to structure it more efficiently.
My first drop shipping store I had gotten to about 800 pairs of shoes and 20 blogs till I hit a realization I was going to have to modify each and every one of the items to structure it appropriately lol! Looking at your sitemap I don't envy the work that will be involved in categorizing everything.
I did a few searches for Architecture template/cheat sheet for cellular, came up dry. I would start with 4 main categories
- Apps/Software
- Physical Merchandise
- Information
- Blog posts/articles.
Obviously go with optimized names for those, your doing a good job with the onsite so you'll know the right names. From the main categories just slowly pick apart and split the piles into more categories and groups, use tags for your smaller quantity specifications that wouldn't sleeve out categories well. It will slowly and painfully come together! Good luck
-
We heard that matching the title, h1, and everything helps for SEO. Does it not?
Thanks for the feedback.
-
Is it this seeforge.com site that I located off yer Instagram? For starters the word intrinsically probably only needs to be said 1 time in that menu not every item listed., perhaps categorize the items all under "intrinsically safe cases". Im guessing fire exit and the other couple things I looked at were Applications. Perhaps that could be a category.
It looks like you have the mega menu, I would definitely utilize some images on one of the tabs. But ya for starters maybe make this your homepage:
TBH I was actually quite confused as to the main product line/service when I initially landed on the home page which should be made clear instantly which I think the url above does just that. So from the top tier I would have physical products and Sofware the two main categories, Then Base the apps on OS or Device, cases by phone model etc.
On a positive note your DA is pretty solid, so once you research all the products and look at long tails for them I think with organization you'll notice significant improvements!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Does the url in for your homepage impact SEO
Is there any harm to SEO having a homepage url that is not clean like www.domain.com. For example citi uses https://online.citi.com/US/login.do Does that matter in any way? Would a company like citi benefit from changing to www.citi.com as their homepage?
Intermediate & Advanced SEO | | kcb81781 -
Five best practice for SEO
Hello Everyone, I am new to SEO and need some help. I have 6 sites and I need to know what are the top 5 strategies for Off page seo. I mean the most important ones. Thanks Abie
Intermediate & Advanced SEO | | signsny0 -
Internal Linking for better seo
On our site http://villasdiani.com we have a blog called Kenya news, which is a category where we regular post articles. I am always creating external links to the category Kenya news so as it would pass juice to the posts in it and the posts have back links to category. There are no internal links among posts in the category. As our main target is to rent beach villas and boutique hotels, each of that posts in the category Kenya news has only a link either to category with beach villas or to category with boutique hotels. My question is, if this is good practice?, is it just not too much links going to categories to beach villas and boutique hotels form the Kenya news?
Intermediate & Advanced SEO | | Rebeca1
Thank you very much for any thoughts Iris0 -
Are Silos Still Important for SEO?
I am in the process of migrating www.nyc-officespace-leader.com from Drupal to Wordpress and my developer is of the opinion that it is not necessary to implement silos to achieve favorable ranking for competitive keywords. I know a lot has changed in the last two years with Panda and Penguin. Is it SEO best practices to implement silos in the course of the redesign? Will this make a significant difference for SEO? Thanks, Alan Rosinsky
Intermediate & Advanced SEO | | Kingalan10 -
Site Structure Question
Hi All, Got a question about site structure, I currently have a website where everything is hosted on the root of the domain. See example below: site.com/men site.com/men-shorts site.com/men-shorts-[product name] I want to change the structure to site.com/men/shorts/[product-name] I have asked a couple of SEOs and some agree with me that the structure needs to be changed and some say that as long as I dictate the structure with internal links and breadcrumbs the URL structure doesn't matter... What do you guys think? Many thanks, Carlos
Intermediate & Advanced SEO | | Carlos-R0 -
Google Adsense Good for SEO?
Is there any merit to the statement that Google will give some SEO value to sites that display Adsense? Or is there absolutely no SEO value for or against a site that displays Adsense Ads? Clearly, it would benefit Google's finance to give at least a small boost to sites that display Adsense, but do they do it? My guess is no, but I'm wondering ...
Intermediate & Advanced SEO | | applesofgold0 -
Predictive SEO
Hello all, I am trying to perform a predictive competitive SEO analysis to estimate what I will need to do to surpass my competitors. I am unsure of how to do this and would like some advice or link to an article. What I am trying to do is predict where I can rank in three months, six months and one year as well as what I need to do compared to my competitors. Specifically also to estimate how many links I would need to acquire to both my page as well as domain. I have already pulled my competitors domain links, page links, and age. Adam
Intermediate & Advanced SEO | | digitalops0 -
Your Biggest SEO Jobs Explained
What have been your most proudest moments in SEO ? What would you consider as being you best achieved job and in what industry was it achieved it. What are the reasons you have this down as your biggest achievement ?
Intermediate & Advanced SEO | | onlinemediadirect0