Poor reviews and ratings
-
I have an interesting challenge for a new client. Basically, they collect payment from gym users whose monthly subscription payment has failed, and they charge the gym user a fee and not the gym. Their clients love them for this, but the end consumer hates them and as a consequence, every review or ratings site from Google Reviews to Trustpilot is universally filled with angry consumers who didn't read the Ts and Cs of their gym membership.
Understandable, but it also means the client can't have a presence on any social channel as they simply become a gripe board for disgruntled consumers.
My question is, how are the poor reviews impacting on rankings and domain authority and should I treat this like any other client in terms of fixing crawl issues and seeking quality backlinks or am I always going to be pushing water uphill?
Cheers gang!
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can I use two feeds for Products Reviews Stars
My client has two sources of reviews - productsreview.com.au and judgeme.com - both have about 30 reviews each and we would like to combine these to get to the required 50 (so that they both show on the product ratings feed). I cannot find any information on this so would be grateful for some guidance - thank you!
Reviews and Ratings | | E2E0 -
How to make Google show reviews from Facebook and Google My Business?
I wonder if there is anything I can do to increase the chance that Google shows stars that indicate the average score of our reviews from Facebook or Google MyBusiness for the keywords where we rank nr. 1, for instance our brand name?
Reviews and Ratings | | AudunBK0 -
Structured data - reviews & aggregateRating
Hi all, We recently implemented structured data for reviews, specifically aggregateRating, on a few of our pages as a test. An example page is: https://www.vouchedfor.co.uk/financial-advisor-ifa/cambridge/01740-duncan-hannay-robertson Initially, this seemed to work well and we could see the star ratings and review number showing in Google search results. However, now it seems to have disappeared. Search console and the testing tool seem to suggest the structured data looks fine - when I posted this in the webmasters forum, the response I got was that it was because we're trying to mark what google deems a 'person' as a 'local business', which triggers their spam warning. And you can't have reviews for a person, apparently. I guess we're unique in that we're a review platform for professional advisers (for example, financial advisers). So whilst the profile is for a person, it's also a business - the reviews are for the professional services clients receive. Feels unfair to be penalised just because Google hasn't thought of our use case! We'd love to be able to showcase our review content, but feels like we're running out of ideas here. If anyone has any ideas for how we can make this work, it would be hugely appreciated!!
Reviews and Ratings | | Eric_S0 -
Reviews and Google - whats their relationship?
Hi there, I am trying to do some research in the field of reviews, I have set up successful review systems for local stores, but once I get to businesses that want to get reviews for their products or not a local business I cant get it straight. What should I do, What should I avoid at all costs etc., What are the basic guidelines and advice from Google to get reviews? Please give me advice and resources to anything that would be helpful with this topic and the topics listed below What are Google restrictions and requirements for reviews in a local business and a national business? Schema markup for reviews. Product reviews vs company/store reviews Thanks I really appreciate your time and help
Reviews and Ratings | | Ruchy1 -
Local Reviews.
Hi I was wondering if someone can tell me if I understand this correctly or at least my observation has been right? Does Yelp pick up the reviews left of Google and post it on yelp, if you are using the same gmail to log in to both your yelp and google account?
Reviews and Ratings | | LittleDog0 -
Combining reviews and duplicate content
We have some items in different colors or slightly different styles. For example if there is one series of helmets with almost same features and if we have many item pages we get reviews for each one seperate. We want to combine the reviews to increase our conversion rates. For example if style1 gets 5 reviews and style 2 gets1 review and style 3 has zero reviews combining them will help style 2 and style 3 conversion rates. Our review system cannot put all these reviews in one page. So if we combine reviews each page will have duplicate review content. Will this be bad for SEO?
Reviews and Ratings | | rbai0 -
Does advertising on Yelp help a business get more Yelp reviews?
I've gotten this question from a few clients. There seems to be a correlation in some cases between paying to advertise on Yelp, and the volume of reviews received. Of course, correlation does not necessarily equal causation. And I can attest to the fact that other clients who have at times advertised on Yelp did not even see a correlation. Has anyone else seen this correlation? And if so, can you speak to the possible causation or lack thereof?
Reviews and Ratings | | irapasternack0 -
How can I avoid duplicate content when building a review widget?
My website has a profile page for each of the home improvement contractors who signs up. They accumulate reviews on those pages. I want to build a review widget to display our reviews on our contractors' websites. How can I avoid duplicate content issues for the reviews? Example of a profile page with a few reviews: http://www.thehomefixers.com/members/425/waterheaters-plus-llc.php
Reviews and Ratings | | menachemp0