Page Structure for Law Firm with Multiple Services
-
Hello and thanks in advance for any help. I'll try to keep this simple.
I am about to do some major SEO for our Law Firm. We have 4 practice areas and I will be focusing on Lemon Law Attorneys for this example. I always try my best to keep it clean, organized and for the user. This one just has me a little confused about which direction to take as its a little more complex.
The business is 1 location. The office is in San Diego but we service all of California.
CURRENT PAGE STRUCTURE
.com (home)
.com/practice-areas/
.com/practice-areas/lemon-law-attorneys/
.com/practice-areas/service-two-example/
.com/practice-areas/service-three-example/
.com/practice-areas/service-four-example/I did some research and got better keywords (listed below)
KEYWORD & SEARCH VOLUME
- lemon law 40500
- california lemon law 9900
- lemon law california 9900
- lemon law attorney 3600
- california lemon law attorney 880
- lemon law attorney san diego 170
It would be nice to rank for both California and San Diego search terms but I'm ok if that's not the right way to do it.
These are the options I can think of using Lemon Law Attorney as an example. I'd love to hear what you think would work best and im open to other options.
PAGE STRUCTURE (Option A)
.com/practice-areas/
.com/practice-areas/lemon-law-attorney-san-diego/PAGE STRUCTURE (Option B)
.com/practice-areas/
.com/practice-areas/california-lemon-law-attorney/
.com/practice-areas/california-lemon-law-attorney/lemon-law-attorney-san-diego/PAGE STRUCTURE (Option C)
.com/lemon-law/
.com/lemon-law/california-lemon-law-attorney/
.com/lemon-law/california-lemon-law-attorney/lemon-law-attorney-san-diego/PAGE STRUCTURE (Option D)
.com/lemon-law/
.com/lemon-law/california/
.com/lemon-law/california/san-diego/PAGE STRUCTURE (Option E)
.com/lemon-law-attorney/
.com/lemon-law-attorney/california/
.com/lemon-law-attorney/california/san-diego/The biggest problem I see if having to make unique Lemon Law content for both California and San Diego Lemon Law Attorney pages. I dont want the site to look spammy to the end user. At the same time I want to make sure im setting myself up for success from the start.
Thank you,
Chris - lemon law 40500
-
Thanks for the great answer. I have one more question if you don't mind.
"Option D will allow you to make good use of breadcrumbs, and if you do it right, those breadcrumbs will also be displayed in Google SERPs."
I have the breadcrumbs ready to go.
What would you do for content if I use this page structure? I have all the keywords ready for each page but what would be your approach? Also, I won't have attorney in the URL but I believe it should be in the H1/Title for sure.
.com/lemon-law/
- this could be "lemon law att near me"
- Lemon law definition and what we do
- links to Cali / SD page etc.
.com/lemon-law/california/
- this could be similar but more focusing on where, who and how we serve California
.com/lemon-law/california/san-diego/
- similar but focus on San Diego of course
These are just a few basic things of course. Just curious if your approach would be different.
Thank you!
-
I think that Option D makes the most sense.
- A would make sense if it were a blog
- B and C are a little too keyword-spammy.
- While E might be okay, the rest of your content and titles should already make clear that your site is for an attorney.
Option D will allow you to make good use of breadcrumbs, and if you do it right, those breadcrumbs will also be displayed in Google SERPs.
In addition, I'd advise that if you aren't already planning on it, get to understand Schema.org markup and make use of the Legal Services and Attorney Schema.org markup formats.
I'd bet that most other sites in that space are not yet marked up with appropriate Schema.org, and if you do it right you will be rewarded pretty well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
English pages given preference over local language
We recently launched a new design of our website and for SEO purposes we decided to have our website both in English and in Dutch. However, when I look at the rankings in MOZ for many of our keywords, it seems the English pages are being preferred over the Dutch ones. That never used to be the case when we had our website in the old design. It mainly is for pages that have an English keyword attached to them, but even then the Dutch page would just rank. I'm trying to figure out why English pages are being preferred now and whether that could actually damage our rankings, as search engines would prefer copy in the local language. An example is this page: https://www.bluebillywig.com/nl/html5-video-player/ for the keywords "HTML5 player" and "HTML5 video player".
Local SEO | | Billywig0 -
We're merging 2 separate websites into 1 but need to ideally rank service pages for both locations
I have a dilemma, we're merging 2 websites, one an Australian branch and one a UK one. We've decided to have a UK page and a AUS page so agency.site/uk/ agency.site/aus/ but what is the best tactic for the service pages? ideally, we'd like a web-design service page to rank in Australia and the UK but not sure if this is actually possible, or whether to duplicate the pages and localise them i.e. /web-design-leeds/ and /web-design-melbourne/ What's everyone's thoughts on this? localised landing pages with some duplicate content or one master page with both locations mentioned? Thanks!
Local SEO | | Unbranded_Lee1 -
Local SEO & Google Maps Question - 1 Company with Multiple Google Pages
Hey Mozzers! I'm working with a client who has 2 websites (different URLs completely), which one is for all parts and the other is for accessories only. They have multiple brick and mortar locations throughout the US and have done a nice job creating Google My Business pages for each and all verified. Their question is will it benefit them to create and verify another GMB page with same address, but place in "Suite B", a new phone number and apply the other URLs for the accessories site. The business name would also be different, but similar meaning Business 1 = ABC where as Business 2 = ABC Accessories. Their goal would be to try to have both rank or display to improve their local SEO. In theory it sounds like it will work given NAP would be satisfied within the GMB, but wanted to get the Moz community thoughts on this first before moving forward. Look forward to the replies. Patrick
Local SEO | | WhiteboardCreations0 -
Duplicate content on multiple domains
Dear all, I have bought 30 geo top level domains. This is for an ecommerce project that has not launcehd yet (and isn't indexed by Google). I am now at a point where I can change/consolidate all domains as sub domains or sub folders or keep things as they are. I just worry that link building would be scattered and not focused and that it might be better to concentrate the efforts on one domain. What are your views on this? Many thanks!
Local SEO | | UpMedio_SEO
Ami0 -
How can you add custom Structured Data to a website hosted on Squarespace?
I have a client with a simple one page landing website hosted on Squarespace. Is there any method to easily apply structured data to this format?
Local SEO | | RosemaryB0 -
How to Best Optimize for Multiple Cities and Services Areas?
A business with offices in 3 major cities and loads of service areas hired us to build its website. Here's my internal debate regarding local SEO: Do I build one site with a thorough sitemap that utilizes one page per city and/or region for local SEO? Do I build a primary site with a limited sitemap and a subsite for each city (e.g. companyname.com/city) that essentially replicates the sitemap from the primary site? If I go this route, the content on each page of each subsite would be unique (not copied and localized versions of the content on the primary site), but what about the keywords? For example, should each subsite use the same keywords as the primary site (e.g. companyname.com/keyword-or-phrase and companyname.com/city-name/keyword-or-phrase OR companyname.com/keyword-or-phrase and companyname.com/city-name/variation-of-keyword-or-phrase). In the end, I suppose the question is, "Should I build one site with a more thorough sitemap and single pages for each city and/or region OR should I build a site for each city with less thorough sitemaps?" Budget constraints won't allow for option C, which is build a site for each city with a thorough sitemap for each. Thank you guys in advance for whatever insight you're willing to give!
Local SEO | | cbizzle0 -
Content Rewriting and Page ranking
Lets say that a prior writer did a horrible job with more then a few pages on your site and you wanted to rewrite the content for each landing page. A few of these landing pages are actually ranking pretty decently would it be ok to rewrite them as long as you kept the keywords and the density some what equal?
Local SEO | | Spartan222 -
SEO planning: Franchise/multiple local sites
I am in the planning stages of franchising a cleaning business and was wondering if anyone had some ideas on SEO strategy. If money were no object and I had a team of hundreds of copywriters at my disposal, would the ultimate solution be to have the following sort of URL structure www.cleanbiz.co.uk/city within which there are numerous www.cleanbiz.co.uk/city/local-town pages? If this is the best strategy then is it worthwhile to begin work towards ranking for cities and local towns within them prior to actually operating there? I understand that lack of physical presence will penalize me in terms of local search but would a lack of physical address and phone number render any foundation work pointless (for example, prior to having any franchises in say London, would it be worth while building quality content and links on a www.cleaningbiz.co.uk/london page, and then www.cleaningbiz.co.uk/london/notting-hill, alongside a blog and so on?) Interested to understand the best way to go about this given the enormity of the campaign! Thanks
Local SEO | | EdwardoUK0