URL Structure - Which would you choose?
-
.
-
.
-
If you want to consider a news section or blog for listing in google news at a later date it may be worthwhile adding a unique number in the urls for each post.
-
The value from having keywords in the URL is low. It's not worth adding unnecessary length.
Most of the rankings value is in having the keyword in the domain for external anchor text purposes.
-
Version A. It's more concise. And more likely to be shared.
Singular. An exact match is better for most optimization, except for internal anchor text.
-
.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How would you improve our URL structure?
Hi Mozzers, I have a question about the URL structure on our website (www.ikwilzitzakken.nl). We now have a main category with "zitzakken" (beanbags). We also have different brands, types and colours. Now we have URL's like this: <a>https://www.ikwilzitzakken.nl/zitzakken/vetsak/vetsak-fs600-flokati-zitzak/_381_w_3544_3862_NL_1</a> which seems long and not clean. Please don't look at the query at the end, we can't do anything about that in our CMS. In english this would be: https://www.iwantbeanbags.nl/beanbags/vetsak/vetsak-fs600-flokati-beanbag/_381_w_3544_3862_NL_1 How would you optimise this? We do have good rankings (this one ranks #1 for example), but I think our overall structure could be way better. Would love your thoughts about this.
On-Page Optimization | | TheOnlineWarp0 -
Wordpress / Full URL In Menu Box
I came across an article online (not Moz) that says adding the full url in a menu is a Google standard. So when you make a menu link you put "www.example.com/page" instead of "/page". What are your thoughts on this? Any real reason to? Y840pbN lrwZPDj
On-Page Optimization | | InfinityTechnologySolutions0 -
How to transfer old WP blog to new URL
I have a 9 year old WP website with a WP blog which is still getting 300+ new visitors a day even though I have not written a blog for 5 years and have not updated content. Some posts have over 25,000 links. However the Moz analytics is fraught with significant errors-404 redirects, page not found, dup content, no metatags, title too long etc. I was totally inexperienced 5 years ago and made many errors. However the basic content was sound and still is producing new visitors. I am starting a new ecommerce website using the same name but the URL and server will be different. I want to transfer my WP blog to the new site. I am concerned however that bringing the posts over can create the same errors on the new site. If I update all of the blogs on the old site using Yoast before transferring the blog to the new site will that help. I suppose I could check those flagged dup content and only transfer one of that category?
On-Page Optimization | | wianno1680 -
Keyword repeats/presence in url's & over-optimisation
Hi I'm about to launch a redesigned site and worried about overdoing kw presence on-page, primarily using in url's since will already be using kw in titles as well as page content. What's current thinking re over optimisation: If kw is in titles and page content is it best not to repeat again in url structure i.e. less is more, even though this will cause things like SeoMoz on-page grade score to fall, or better to keep them/add them ? Personally i think it makes sense to include kw in url again since helps make the page relevant, and so long as matches the content should help as opposed to hinder rankings for the pages target keyword. However when i look into this some say don't do this since is over-optimisation The sites generally ranking quite well for its target kw which i obviously don't want to lose after re-launch & hopefully improve further, in the case of this example they are 'Sports Centre Services' & 'Sports Centre Equipment Rental'). The sites current url structure is similar to this below example: frankssportscentres.com/services/sports-centre-equipment-rental Would it be better to keep following existing/above format or to go with either of the below options i.e. more kw rich urls or less: frankssportscentres.com/sports-centre-services/sports-centre-equipment-rental Or frankssportscentres.com/sports-centre-services/equipment-rental Or even less frankssportscentres.com/services/equipment-rental Many Thanks in advance for any helpful comments Cheers Dan
On-Page Optimization | | Dan-Lawrence0 -
Moving our current homepage to a new URL
Our homepage currently speaks to a specific product and we're re-doing our homepage to be more about the brand which links to the product. The current home page has PA of 62 with thousands of links to the page. Question is are there any best practices around this or any risks? So current page is: www.xyz.com which we will be refreshing then moving the existing content to www.xyz.com/product so all the subdirectories gets shifted over 1 Thank in advance for the help!
On-Page Optimization | | JoeLin0 -
How long is too long for domain URL length?
I noticed one of the negatively correlated ranking factors was length of URL. I'm building a page from scratch, we are trying to rank for 'Minneapolis Fitness' and 'Minneapolis Massage'. Is www.minnnepolismassageandfitness.com just ridiculously long? Or does the exact match outweigh the penalty for URL length?
On-Page Optimization | | JesseCWalker2 -
Does google treat all urls equal?
Sorry for the lame title, i couldn't think of a better one. I want to know if google treats this: http://www.domain.com/products/some-product-name the same as it would treat: http://www.domain.com/?products=some-product-name if not, could you tell me the differences?
On-Page Optimization | | adriandg0 -
Would it be bad to change the canonical URL to the most recent page that has duplicate content, or should we just 301 redirect to the new page?
Is it bad to change the canonical URL in the tag, meaning does it lose it's stats? If we add a new page that may have duplicate content, but we want that page to be indexed over the older pages, should we just change the canonical page or redirect from the original canonical page? Thanks so much! -Amy
On-Page Optimization | | MeghanPrudencio0