InSite Linking Best Practices
-
When creating links within your website, is it bad to have a anchor text link pointing back to the same page?
Say the page the homepage is optimized for "credit cards". If I have a "credit cards" anchor text link on the page the link points to, is that bad practice?
Secondly, if it's better to put that link on a different page, wouldn't I be placing a keyword that's optimized for a different page on the wrong page? (hopefully I'm making sense)
Any guidance would be greatly appreciated!
-
You can target multiple keywords, but the words need to fit the same purpose and be relevant. You don't want to throw in keywords just so you can rank for them.
Check out this post by Rand. It should clear some things up for you:
http://www.seomoz.org/blog/keyword-targeting-how-to-employ-multiple-keywords-for-seo-conversions
Let me know if you still have questions.
-
Thanks Daniel. Question; Are you saying it's best to only optimize one keyword per page in general or only have one link pointing to, say the homepage from another page? (as opposed to a bunch of different keyword links on one page pointing to the homepage)
-
You don't want exact keyword anchor text pointing from one page to a page targeting that keyword. That might make the page with the link compete against the targeted keyword page.
It's best to target one keyword per page, unless the keywords are related.
Hope that helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What's best practice for cart pages?
i don't mean e-commerce site in general, but the actual cart page itself. What's best practice for the links that customers click to add products to the cart, and the cart page itself? Also, I use vanity URLs for my cart links which redirect to the actual cart page with the parameters applied. Should I use use 301 or 302 redirects for the links? Do I make the cart page's canonical tag point back to the store home page so that I'm not accruing link juice to a page that customers don't actually want to land on from search? I'm kinda surprised at the dearth of information out there on this, or maybe I'm not looking in the right places?
Technical SEO | | VM-Oz0 -
How can I stop a tracking link from being indexed while still passing link equity?
I have a marketing campaign landing page and it uses a tracking URL to track clicks. The tracking links look something like this: http://this-is-the-origin-url.com/clkn/http/destination-url.com/ The problem is that Google is indexing these links as pages in the SERPs. Of course when they get indexed and then clicked, they show a 400 error because the /clkn/ link doesn't represent an actual page with content on it. The tracking link is set up to instantly 301 redirect to http://destination-url.com. Right now my dev team has blocked these links from crawlers by adding Disallow: /clkn/ in the robots.txt file, however, this blocks the flow of link equity to the destination page. How can I stop these links from being indexed without blocking the flow of link equity to the destination URL?
Technical SEO | | UnbounceVan0 -
Site Link Issues
For several search terms I get site links for the page http://www.waikoloavacationrentals.com/kolea-rentals/kolea-condos/ It makes sense that that page be a site link as it is one of my most used pages, but the problem is google gave it the site link "Kolea 10A". I am having 0 luck making any sense of why that was chosen. It should be something like "Kolea Condos" or something of that nature. Does anyone have any thoughts on where google is coming up with this?
Technical SEO | | RobDalton0 -
Sitemap links
Hi, I´m running a sitemap using pro-sitemaps and I find several pages that shouldn´t be listed. How do I find how are these pages being generated? Can´t find the links the robot is following to get to those pages..
Technical SEO | | ceci27100 -
SEO best practice : HTTP to HTTPS
What's the best practice to switch from an all HTTP site to an all HTTPS site ?
Technical SEO | | Crocodesign
No changes to the site structure, just a full site switch to SSL.
Right now, the site is reachable with HTTP and with HTTPS. http://crocodesign.be --> https://crocodesign.be
http://www.crocodesign.be --> https://crocodesign.be
https://www.crocodesign.be --> https://crocodesign.be CMS : Wordpress 3.9
Server type : Apache
Preferred method : .htaccess0 -
What do I do with these back links?
In the last two weeks, I've got 10 pingbacks from this http://caraccidentlawyer.cc/coroner-ids-berkeley-bodies-who-were-killed-in-recent-car-accident/ and sites like it. The featured attorney is a competitor of ours and, since the links aren't sex/drugs/rock&roll related, (and he's linked too) I doubt this is a negative SEO campaign, but I want it to stop. These blogs are basically pure spam. Any suggestions?
Technical SEO | | KempRugeLawGroup1 -
Should I use canonicals? Best practice?
Hi there, I've been working on a pretty dated site. The product pages have tabs that separate the product information, e.g., a tab for specifications, a tab for system essentials, an overview tab that is actually just a copy of the product page. Each tab is actually a link to a completely separate page, so product/main-page is split into product/main-page/specs, product/main-page/resources, etc. Wondering if canonicals would be appropriate in this situation? The information isn't necessarily duplicate (except for the overview tabs) but with each tab as a separate page, I would imagine that's diluting the value of the main page? The information all belongs to the main page, shouldn't it be saying "I'm a version of the main page"?
Technical SEO | | anneoaks0 -
Snagged an Expired Domain Best way to get all the Link Juce?
Found a PR4 domain that had expired and not been renewed. Best way to get all the link juice from it? just 301 the whole thing to MY main domain?
Technical SEO | | bozzie3110