Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What should I name my Wordpress homepage?
-
I work almost exclusively in wordpress now. And I always hesitate when it comes to naming a site's homepage. I have to give it a name - right? I usually pick the business name or /home. And then that is identifies as the site's static homepage in the Wordpress settings and it works just fine.
But I've started to get warning that it is an issue because it creates redirects. For example, I just ran the Ryte service analysis on a website and it warned me about "Non-indexable pages with high relevance" and it's basically my homepage that has 29 incoming links that "passes all pagerank to https://ourdomain/home
But what am I supposed to call my homepage if not "Home"? It's not like the old days where anyone has to type it in. The root domain loads the homepage just as it should.
Can anybody advise me regarding best practices for what to name a Wordpress homepage for good SEO?
With thanks in advance for your help.
-
"The primary domain will definitely resolve to the homepage. My question is fairly Wordpress specific. When you create a new page or post you give it a title. Calling it "home" makes it easy to find on the admin side in the list of pages.
Whatever page I set as the "homepage" in the Wordpress admin settings, then the domain will resolve to that page no matter what I call it. And no one has to add the title as part of the URL or anything after the / to get there.
I could leave off the title of the page completely. It's not ideal for when I hand it off to clients. (People like things to be clearly labeled what they are.) But is that what you are suggesting I always do? "
I would call the homepage "Home" for the clients Because is ideal for breadcrumbs. In some situations especially e-commerce, it might be smart if it's a very well-known brand do use the well-known brand name as a homepage. For instance, switching "Home" with "Bestbuy"
"Home » SEO blog » WordPress » What are breadcrumbs? Why are they important for SEO?"
See: https://yoast.com/breadcrumbs-seo/
the SERPS will show
"Home » SEO blog » WordPress » What are breadcrumbs? Why are they important for SEO?"
<title><strong>This is an example page title</strong> - <strong>Example.com</strong></title>
Yoast SEO offers an easy way to add breadcrumbs to your WordPress site via PHP. It will add everything necessary not just to add them to your site, but to get them ready for Google. Just add the following piece of code to your theme where you want them to appear:
`if ( function_exists('yoast_breadcrumb') ) { yoast_breadcrumb( ' ','` `' ); } ?>`
-
If you have old you are I was like example.com/index.html or something like that. You can use this fantastic tool below the one labeled number two it is a miracle tool in my opinion for rewriting URLs U can write in anything in the custom URL and have it added to your htaccess file or nginx config file and you're up and running
-
https://yoast.com/research/permalink-helper.php (love this tool)
-
<label for="struct1">Default
?p=123
</label> -
<label for="struct2">Day and Name
/%year%/%monthnum%/%day%/%postname%/
</label> -
<label for="struct3">Month and Name
/%year%/%monthnum%/%postname%/
</label> -
<label for="struct4">Category - Name
/%category%/%postname%/
</label> -
<label for="struct5">Numeric
/archives/%post_id%
</label> -
custom you can use /%postname%/ or anything
<label for="struct1"></label><label for="struct2"></label><label for="struct3"></label><label for="struct4"></label><label for="struct6">Custom: or add what you want to change no matter what the URL</label>
RedirectMatch 301 ^//([^/]+)$ https://yoast.com/help/my-redirects-do-not-work//$1
Add the following redirect to the top of your
.htaccess
file:RedirectMatch 301 ^/([^/]+)/.html$ https://homepage.com/$1
Add the following redirect to the top of your
.htaccess
file:RedirectMatch 301 ^/([0-9]{4})/([0-9]{2})/([0-9]{2})/(?!page/)(.+)$ https://homepage.com/$4
<form method="post">```
Even for NGINX> <form method="post"> > > Add the following redirect to the NGINX config file: > > ``` > rewrite "^/index.html" https://homepage.com/?p=$ permanent; > ```</form> If you’re moving your WordPress site to an entirely new domain, you’ll need to perform a domain redirect to avoid losing your content’s SEO. These instructions assume that you’ve backed up your site and[ moved it to its new domain](https://wordpress.org/support/article/moving-wordpress/). To perform this redirect, open up your _.htaccess_ file, and add this code to the top: `#Options +FollowSymLinks RewriteEngine on RewriteRule ^(.*)$ http://www.newsite.COM/$1 [R=301,L]` Use your new domain in place of _newsite.com_, and then save the file. You can also use any of the above-mentioned plugins to accomplish this task, as long as you activate it on your old site. Use your new domain in place of _newsite.com_, and then save the file. You can also use any of the above-mentioned plugins to accomplish this task, as long as you activate it on your old site. * https://wordpress.org/support/article/creating-a-static-front-page/ * https://www.wpbeginner.com/wp-themes/how-to-create-a-custom-homepage-in-wordpress/ * **Big photos** * https://i.imgur.com/U3rPAox.png * https://i.imgur.com/IR8plPZ.png * If you like APIs * https://developer.wordpress.org/themes/functionality/custom-front-page-templates/#is_front_page * https://wpengine.com/resources/wordpress-redirects/ Hope this helps & is not to overkill, Tom [IR8plPZ.png](https://i.imgur.com/IR8plPZ.png) [U3rPAox.png](https://i.imgur.com/U3rPAox.png) [GH6TeOJ.png](https://i.imgur.com/GH6TeOJ.png) [1ae8hu6.png](https://i.imgur.com/1ae8hu6.png)
-
-
Thomas is making the right point that you do always want your domain to point to your homepage. How you "name" it depends on the platform you are using. Mine was a Wordpress question. But a traditional website used to call the homepage index.html and the browser or server knows to resolve to that for the homepage.
That's oversimplified, but the point is that it depends on the platform, but regardless of how you get there, you want your domain to go to your homepage.
-
Tom,
I appreciate your reply and attempt to help. But I'm not sure you understand what I am asking. I understand the concept of the root domain and redirect, etc well.
The primary domain, will definitely resolve to the homepage. My question is fairly Wordpress specific. When you create a new page or post you give it a title. Calling it "home" makes it easy to find on the admin side in the list of pages.
Whatever page I set as the "homepage" in the Wordpress admin settings, then the domain will resolve to that page no matter what I call it. And no one has to add the title as part of the URL or anything after the / to get there.
I could leave off the title of the page completely. It's not ideal for when I hand it off to clients. (People like things to be clearly labeled what they are.) But is that what you are suggesting I always do?
-
Is it advisable to make a different name for your homepage and still get it ranked on search Engine? I open a new blog so that is what I want to know.
Thank you.
-
Name it https://ourdomain/
I would be extremely wary of creating a subfolder for the homepage. I would name the page home in the navigation name it whatever the site name is in the title tag.
To learn more about the title tag please read here https://moz.com/learn/seo/title-tag
if you are thinking of re-creating your URL structure in the same manner in which you demonstrated that you strongly recommend against it.
people who understand how to navigate websites and there are very many of them will go back to the/ after .com or whatever your URL TLD is I would strongly recommend against using /home unless you are redirecting from your old site to your new site which then I would strongly recommend redirecting both .com/home & .com/ to the same homepage that is simply one "/" after the TLD or .com
I hope that helps,
Tom
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to fix: Attribute name not allowed on element meta at this point.
Hello, HTML validator brings "Attribute name not allowed on element meta at this point" for all my meta tags. Yet, as I understand, it is essential to keep meta-description for SEO, for example. I read a couple of articles on how to fix that and one of them suggests considering HTML5 custom data attribute instead of name: Do you think I should try to validate my page? And instead of ? I will appreciate your advise very much!
Technical SEO | | kirupa0 -
Yoast and wordpress duplicate meta
I'm using the Yoast plugin with wordpress and have noticed in my HTML I have duplicate meta data. For example my header starts with
Technical SEO | | simonatkinsphoto
<title>(title) </title<span><<br /><meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:site_name</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><span><meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:description</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><br /></span></span>Then I have the 'This site is optimised by Yoast" tagline followed by the same meta -<br /> <span><meta </span><span class="html-attribute-name">name</span><span>="</span><span class="html-attribute-value">description</span><span>" </span><span class="html-attribute-name">content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:title</span><span>" content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:description</span><span>" </span><span class="html-attribute-name">content=<br /><span> <meta </span><span class="html-attribute-name">property</span><span>="</span><span class="html-attribute-value">og:site_name</span><span>" </span><span class="html-attribute-name">content</span><span>=<br /><br /></span></span></span></span>Is this likely to cause problems with Google and is there a way to stop both wordpress and Yoast adding meta to the header. </p></title>0 -
how to set rel canonical on wordpress.com sites
I know how to do this with a wordpress.org site but I have a client that does not want to switch and without a plugin I am lost. any help would be greatly appreciated. Jeremy Wood
Technical SEO | | SOtBOrlando0 -
Should we change the publish date in WordPress when updating a post?
Hi everyone, We're going through some of our old posts in our WordPress blog and updating them, adding new information, new links, and photos. My question: If we update the posts significantly, should we also update the "published" date to today? If we only correct some typos or a dead link, we don't touch the date. However, if we've done some real work on the post, we'd like to update the published date in order to bring it to the top of our blog feed and draw new attention to the post. However, I'm a little nervous that this could be seen by Google as spammy, as it's not technically a new post and the URL already exists in Google's index of our site. Here's an example of a post that was published several years ago and then updated a few week's ago with new information (and a new date stamp): http://www.eurocheapo.com/blog/barcelona-tip-five-cheap-eats-under-e6.html Any thoughts on this? Thanks, Tom
Technical SEO | | TomNYC0 -
Wordpress Pods and Wordpress SEO by Yoast
Hi I am optimising a new site that has been built in Wordpress using Pods. The Yoast Wordpress SEO plugin is not recognising any content on the site - has anyone any ideas on how to get around this - does it matter - is it the plugin that is at fault rahter than the set up of the site?
Technical SEO | | Highlandgael1 -
Wordpress categories causing too many links/duplicate content?
I've just added categories to my wordpress site and some of the posts show in several of the categories. Will this cause me duplicate content problems as I want the category pages to be indexed? Also as I add more categories I'm creating more links on the page. They can't be seen to the user as I have a plugin that creates drop down categories. When I go to 'view source' though all the links are there so google will see lots of links. How can I fix the too many links problem? And should I worry about duplicate content issue?
Technical SEO | | SamCUK1 -
Redirection plugin: wordpress vs apache module?
Hi, Any one familiar with the wordpress plugin 'redirection' Are there any SEO benefits of having the plugin write the 301 redirects into the .htaccess? The standard mode does not use .htaccess but has wordpress genertae the 301s Thanks
Technical SEO | | Justin10 -
What is best practice for redirecting "secondary" domain names?
For sites with multiple top-level domains that have been secured for a business or organization, I'm curious as to what is considered best practice for setting up 301 redirects for secondary domains. Is it best to do the 301 redirects at the registrar level, or the hosting level? So that .net, .biz, or other secondary domains funnel visitors to the correct primary/main domain name. I'm looking for the "best practice" answer and want to avoid duplicate content problems, or penalties from the search engines. I'm not trying to game the system with dozens of domain names, simply the handful of domains that are important to the client. I've seen some registrars recommend hosting secondary domains, and doing redirects from the hosting level (and they use meta refresh for "domain forwarding," which I want to avoid). It seems rather wasteful to set up hosting for a secondary domain and then 301 each URL.
Technical SEO | | Scott-Thomas0