How do I optimize my online directory website?
-
I am starting a directory website. The biggest issue that I am having is trying to figure out which keywords to use and how to optimize for them.
I am using Wordpress and we have overall category pages, such as Hair & Beauty. And then we have filters for users to reach subcategories such as, Skincare.
My problem is that these subcategories are not actual pages, when the filter is used it just returns businesses within that category that have been marked to show for that filter. The URL doesn't change or it doesn't take you to a new page.
So, I am trying to determine how do I optimize for my subcategory keywords if these aren't technically pages?
-
I'm not sure, but wordpress from a technical standpoint, is not what you really want. It's slow. It comes with too much of plugins in order to get something running right. It needs a beefy server in order to keep that TTFB low, and you gotta find a way to deal with alot of noise in relation of traffic since wordpress (and the more populair yours is) is getting attacked on 24 hours basis pretty much.
A plugin now could be leak, and your website could be sensitive to hacks, which means malware could be server, hidden backlinks could be planted on your domain pointing to vague sites, lets say if you have a payment processor running there malware could be injected to fetch credit card details and so on. No wordpress is'nt on my favorites list really.
-
Hi Jeroen, thanks for your advice! Do you have any recommendations on the best platforms to build directories?
-
If i'm correct these are category's, and you can actually put content per category inside of wordpress. But building a directory website with wordpress in the first place is not a recommendation. it's awefully slow, it eats resources whenever you start to have some to serious traffic, and overall it takes alot of work to 'optimize' it apart from the one-click plugins.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Website Rankings Dramatically Drops in Google Search
Dear Moz Team, My website : https://www.crichighlightsvidz.com Rankings dramatically drops in Google search from 01st August 2022 to, being top 10 rankings for all of my keywords to not even being in top 50 positions after checking in search rankings. This website hosted on: www.porkbun.com. May I know what's the reason to drops rankings. Thanks
Keyword Research | | sagargone
Sagar Gone0 -
If I use a similar H1 on two landing pages for my website will it impact my SEO negatively?
I've been doing quite a bit of research on keyword cannibalization and duplicate content. I have two pages with nearly the same H1. The rest of the body is different, with a few similar overlapping keywords and points. Am I right in that nealry the same keyword in H1 on two separate landing pages will damage by SEO?
Keyword Research | | joseph.defranco1 -
Point an expired domain name to web page on website.
I've found an expired domain name with the words Electrical Inspection. its a .co.uk domain. Apparently this key word has a search query of over 1000 per 12 month. I was thinking of purchasing it and having it redirect to one of my pages which is for electrical installation condition reports which is basically an electrical inspection. Is it worth purchasing and pointing to the page on my website (redirect) and how can I go about making it known to google? submit to webmaster tools and create a blog to do with EICR's? thanks for any help and advice Kev ps I found it on https://www.expireddomains.net
Keyword Research | | Peo19870 -
Does my website have a bad rank in google because EMD or lack content ?
Hello, I'm a beginner I just started my website xxx a few days ago. I submitted my url to several good quality directories (about 20, the last 3 days), I tried to write different descriptions for each directory. I have a very bad rank on google results (28+) for keywords "psychologue montluçon" I don't know if it's because of : lack of content, EMD, lack of backlinks (I submitted my website to directories, but its seems it takes a lot of time for updates). Sorry for bad english, if you can help, thank you !
Keyword Research | | adelie0 -
Using local monthly searches for generating website keywords
Hi Guys,Im researching keywords to add to our new website with google key words. At this stage we are not using any paid searches or any PPC and are solely looking to be optimized for organic searches. With this in mind should I focus on populating out site with words that rank high under the column " local monthly searches' and not worry about the words that rank high under CPC and the Competition columns? .
Keyword Research | | dawsonski0 -
Is there a good way to get the list of keywords that bring the most traffic to a competing website?
Listing your most "popular" keywords is easy when you have an "old" website, but when you start out, it's not always easy. We obviously have a list of keywords, as well as various versions for each of them, but we have a hard time assessing which ones are the most popular. Also, we may be missing some. It would be handy to know which keywords are bringing the most traffic to our competitors. Is that even possible?
Keyword Research | | jgenesto0 -
Keyword analysis/optimization for blog sites (avoiding self cannibalization)
Hi there, I work on a site that has regular blog and article posts (or at least, we're shooting for regular), and I'm trying to work on a fluid approach for keyword analysis and optimization. I am wondering...is it best to research new keywords for each new post? I am unsure of what the effect is of optimizing multiple pages for the same keyword. I've been using the SEOmoz report card tool to grade my on page optimization, and I noticed one of the criteria was to avoid self cannibalization. Will I be competing against myself if I optimize multiple pages for the same keyword? I'm worried about what will happen in a month or two when I run out of common keywords and have to start optimizing our latest posts around really obscure keywords. Am I thinking about this the right way? Thanks!
Keyword Research | | MikeQ-BACC0 -
How do I figure out which keyword to optimize for?
What's up guys! We run a site for tennis players and courts in the whole country - http://www.tennisround.com/. People use the site to find a tennis partner at their skill level and send each other invites to set up matches, it's also used to find local tennis courts. The question is - Which keyword(s) should we optimize the site for and how? Cheers, Alex 7h1HKYL_jJ0 sYaQH 7h1HKYL_jJ0 sYaQH 7h1HKYL_jJ0
Keyword Research | | tennisround0