Incentivisation Strategies for Social Sharing of Product Pages
-
Hey,
What are some great tips for gaining social shares on ecommerce product or category pages?
I understand great images and video will go along way, but it's difficult on a large scale ecommerce store.
Receiving an offer for sharing something is great - I honestly cant think of a way to track this strategy in a large scale manner. I can send an email after a purchase making an offer to go back to the page to share, but how would I track this?
Thanks.
-
I've been able to add Google Analytics tracking code to Facebook and Tweet buttons. The only one I haven't is Google Plus but activity on that can be monitored in Webmaster Tools.
-
Sorry - meant to share on facebook/twitter/etc. If you have a button on each page, you can add tracking code to it, similar to how you track the clicks on your emails.
-
Hi Juniouf.
Thanks for the advice from the email marketing perspective and individually tracking.
This has been helpful
http://code.google.com/apis/analytics/docs/tracking/gaTrackingSocial.html
The social sharing actions will occur in Google Analytics. Maybe if I dynamically tag each link I will see results in GA for the action.
Although, customers might be a bit freaked out if they land on a URL that has their own name!: www.companyname.com.au/facebook-like-offer?=utm_FB=utm_customer_name
-
Have you heard about infusionsoft? I personally haven't used them, but my chiropractor uses them and he loves them. He says that they track everything in your email and they track it by person; unlike other email marketing software programs. That's the only way that I can think of when you are tracking it by email. They also have filters; if a person does not share your facebook link, they will send them a second email that is more appealing. Hopefully this helps you out a little.
-
No. I dont want more likes on the Fanpage.
I want to know incentivisation and tracking strategies for social sharing.
-
What do you mean by " to search on facebook/twitter/etc?" Yes, I want a sharing buttons on everypage. Im talking about how do you track the incentivisation.
-
Hi Alex,
Thanks for you response. Im not entirely sure how much freedom you have in the code of the facebook share button etc.
Ill have to research this as it seems to be exactly my problem
-
You can have a facebook like button and a twitter button on (1) your website and (2) in each product page.
It seems that you are looking to gain more facebook users to like your page? If so, you can create contests on the page. My client just created a competition where you send in your email to join. She then puts your name on her wall and whoever gets the most likes to their name gets a $500 gift certificate to the store. So far, she went from 200 fans to over 1,100 fans in two days. Remember, in order for someone to like your page or your post; they have to like your page first.
I know that groupon and hautelook have an invite appreciation thing; when you invite friends and they join, you then get a discount. Each person has their own unique link and that's how it is tracked. There are some good email tracking systems out there, you just have to look.
I hope this helps!
-
How about adding a button to every product page to search on facebook/twitter/etc? Basically you want to make it as easy as possible to share, so with a button right there, it encourages people to share with friends. americangolf.co.uk does this well.
-
Give people a discount/loyalty points/competition entry or something like that if they share an item?
Couldn't you track it using a query string on the link that goes back to the page? Or add tracking links to the share buttons on your website?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to see who shared my link on twitter
I post many blog posts on twitter, but How to see who shared my link on twitter? What I need to search to find out this?
Social Media | | varunrupal0 -
How to market spiritual, product, and service site on very low budget
Hello, How would you recommend marketing this site? We write all sorts of intelligent articles, healing articles, have a Shaman who sells healing services, are on the forefront of product development in our field, sell products, and will eventually make money through ads as well. We are about to add a few products such as orgonite, see here, t-shirts, and we want to promote the services of this person whose writings are on this page. We're adding a thorough local and distance healing page (soon to come) for that person (Earth Thunder). Our donate page is here. We give away 30% of our products as gifts. Our Facebook page is here. We are barely getting started. How would you recommend doing on-site SEO, marketing, and content for this site? Any other suggestions you have would be very welcome. I'm finding it challenging since we're so unique. Thanks.
Social Media | | BobGW0 -
Does Social Media hold value with SEO? If so then how?
Hey So I've been doing some research and it looks like theres a "human authority" and a "Page authority". I dont know if it is still relevant or if it has all changed because of Panda. Does social media still hold any SEO value? Do social media platforms like Pinterest and Youtube and twitter drive any valuable Anchor texts to your domain boostin your domain's authority or the page that it is linking to's authority?
Social Media | | rpaiva1 -
Reporting social media metrics
We're currently looking to do some reporting for Social Media. Anyone know the best place (possibly that's free) that can easily provide the following basic metrics for a social media campaign over a previous month period? FB likes FB comments FB shares Twitter retweets Twitter replies Google + (+1s) Google + comments Whether it covers these and/or other social media metrics, any good reporting tools out there that you know work really well would be appreciated. Thanks.
Social Media | | Gavo0 -
How to designate facebook share image?
Is there a bit of code or someway I can tell facebook, this is the image that should be used as default when this blog post or page is shared? Thank you!
Social Media | | tylerfraser1 -
SEO optimization of Facebook page
Hi, I have started to build a great community with the facebook page of my web site. I might be wrong but I believe that a good optimization of my facebook page could have an effect on the SEO of my web sites. If I am wrong (I am still a newbie), please let me know! So if I am wright, can you tell me what are the important configurations to setup in the facebook page in order to get the most out of that Facebook page? Thanks ! Nancy
Social Media | | EnigmaSolution0 -
How are Google Plus pages related to Google Plus Local pages?
How are Google Plus pages related to Google Plus Local pages and what is the best way to join/link them? e.g. if I go to Starbucks Google Plus page https://plus.google.com/117575809843355974839/posts, where can I see their store locations or google Places pages? If I go to a Google Places page from Google Maps - which now takes you to a Google Plus 'Places' page - how is that Google Plus Places page related to that companies main Google Plus page - I can't see a way to go between them. See: https://plus.google.com/117861970252906134982/about?gl=au&hl=en Is there a way to connect these two kinds of pages for a business?
Social Media | | TracyMu0 -
How do I use Google+ as a page?
A couple of weeks ago I created a Google+ page for my website and you can see the page here: https://plus.google.com/u/0/101532714567190382783/posts?hl=en I was logged in to my account when I did so. I'm now ready to start posting on my page and I cannot for the life of me figure out how. I've tried everything I can find to update that page as the page, but I cannot use Google+ as the page. I have no idea how to post anything. Please help!
Social Media | | DanDeceuster0