Small startup Marketing leader - What are 3 actionable reports I can review daily
-
Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.
-
@AndrewAeqium said in Small startup Marketing leader - What are 3 actionable reports I can review daily:
Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.Congrats on your new role! In Moz:
Keyword Rankings: Track top keywords.
Site Crawl: Fix tech issues.
Link Analysis: Assess backlinks.
These reports = smart actions. Best of luck! -
three actionable reports you should review daily are:
- Website Traffic Report:
Key Metrics: Unique visitors, page views, bounce rate, session duration.
Actionable Insights: Identify traffic trends, high-performing pages, and user engagement. Optimize content and user experience based on observed behavior.- Sales Funnel Analysis:
Key Metrics: Conversion rates at each stage (e.g., lead to prospect, prospect to customer).
Actionable Insights: Detect bottlenecks in the sales process. Implement targeted strategies to improve conversion rates, such as refining messaging or enhancing follow-up procedures.- Campaign Performance Report:
Key Metrics: Click-through rates (CTR), cost per click (CPC), return on ad spend (ROAS), and engagement metrics for each active campaign.
Actionable Insights: Assess the effectiveness of marketing campaigns. Allocate budget towards high-performing channels and tweak underperforming ones to maximize ROI.These reports provide critical insights that enable data-driven decision-making to enhance marketing strategies and drive growth.
-
As a small startup marketing leader, prioritize three key daily reports: website analytics for visitor insights, email marketing performance for campaign effectiveness, and social media engagement metrics to track audience interactions. Regular review of these reports enables data-driven decisions and optimization to drive startup growth.
-
@AndrewAeqium said in Small startup Marketing leader - What are 3 actionable reports I can review daily:
Hi all -
I've joined a small startup as their first marketing hire and I am strategizing, planning, and executing all work.
I need to get to 3-4 reports I focus on per channel so I can still be relatively effective across multiple channels.
What are 3-4 reports I should be laser-focused on in Moz that will help me ID opportunities/threats and be able to identify best actions from.In Moz, focusing on a few key reports per channel can help you efficiently identify opportunities and threats, as well as guide your actions effectively. Here are 3-4 reports you should consider:
-
Keyword Rankings Report: This report will give you insights into how your website is ranking for specific keywords in search engine results. Identify high-value keywords where your website is ranking well and look for opportunities to improve rankings for keywords that are relevant to your target audience but are currently underperforming.
-
Site Crawl Report: The site crawl report provides information about the health of your website from a technical SEO perspective. Look for issues such as broken links, duplicate content, and crawl errors that could be impacting your website's performance in search engines. Addressing these issues can help improve your website's visibility and user experience.
-
Link Analysis Report: Backlinks are an important factor in SEO, so it's essential to monitor your website's link profile. Use the link analysis report to identify opportunities to acquire high-quality backlinks from authoritative websites in your industry. Additionally, look for any toxic or low-quality backlinks that could be harming your website's SEO performance and take steps to disavow or remove them.
-
On-Page Optimization Report: This report provides insights into how well your website's pages are optimized for specific target keywords. Review the on-page optimization recommendations and prioritize optimizing pages that have the potential to drive significant traffic or conversions. Focus on elements such as title tags, meta descriptions, headers, and content quality to improve your website's relevance and visibility in search results.
By focusing on these key reports in Moz, you can gain valuable insights into your website's performance across different channels and identify actionable opportunities to improve your SEO strategy.
-
-
which type of report you want to know? as a member from a digital marketing agency in kolkata, i will suggest to do audit reports, monthly-weekly performance report, but what kind of report you want to create please clarify.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Alternate Spelling of Brand
Our brand is called The Queen's Lace. Based on Search Console, more people search for it by "Queens Lace" than "The Queen's Lace". Any suggestions on how I can improve SEO on "Queens Lace"? Search Console (last 28 days) "the queen's lace": 206 impressions, 60.7% CTR, 1.1 avg position "queens lace": 518 impressions, 46.3% CTR, 2.2 avg position Note: our domain is thequeenslace.com and I use a redirect from queenslace.com. Thanks,
Technical SEO | | pmk0
Patrick0 -
Separate service page for each key-word we're ranking in
Hello guys, I have a service-based website. Right now, I have around 30 commercial pages for different services, that we offer. I came up with idea to add service page for each keyword we're ranking in. For example, we offer home-construction service and we have 1 commercial page for this service. I will create 10-20 pages for keywords, related to home-construction services.
Content Development | | MykhailoRudenko
For example: bricklaying, Fundamental works, Landscape works, Concrete works, etc. I saw similar approach on this website. It's a link on bricklaying page: https://kiev.kabanchik.ua/ua/category/kladka-kirpicha If you scroll down you will see section with keywords, related to bricklaying and each keyword has separate page with duplicate content. My questions are: Do you know the name of this SEO tactic, so I can google more information about it? Do you think that it's good idea to use similar approach in order to improve your rankings for certain keywords? Is it a dangerous SEO tactic that may cause some penalties for your website or it's completely safe? Thank you for helping, guys! 331ea1ea-1d49-4f6c-89ef-510ef4657fa4-image.png c5999dbb-6dfb-4fbe-b3e8-ab9a0943bd88-image.png0 -
Clever Way To Increase Organic Search Traffic To News/Magazine Websites
Hi fellow Mozzers... I've been asked to increase organic search (SEO) traffic to a news/magazine style website. All the website consists of is regular news articles within a specific niche. It is also already listed on Google News. I know we can improve any on-page tactics, such as optimising the article webpages, internal linking, improving the navigation and adding breadcrumbs etc. But what about off-page? They want us to work on backlinks to the site, which we can do for the homepage to improve the domain authority. But there's no point on increasing backlinks to the individual news articles, as they have a very short life span, and are not evergreen. Perhaps it's a good idea to increase backlinks to the category pages? But there are no real keyword opportunites on these pages. Can anyone recommend a clever SEO strategy to increase SEO traffic to a news style website? The site can be found at https://tinyurl.com/2p9arrwz Best wishes. Many thanks for any replies in advance 🙂 Lee.
SEO Tactics | | Webpresence0 -
Odd one - dropping positions but traffic improving
Seem to have a bit of an odd one. For the last few months been running a backlink campaign for a 2/3 year old site, got good positions for some keywords/pages but seems to have plateaued the last 60 days or so with some keywords dropping in position.
Link Building | | seoman10
The odd thing is traffic seems to be still improving (according to GA and GSC). I am wondering if - have hit a niche ceiling
or rankbrain type thing i.e. google trying to work out what the site should be ranking for and messing with positions.
or because it is just a newish site. Any ideas?2 -
How to best market a credit card comparison website?
Hi! I've recently put together a website that compares credit cards: https://kredittkorttest.no/ the work has been going quite smoothly up until now, I've known what to do and I've known what I wanted to achieve, but regarding how to get people to the site I'm at a loss as to where I should spend my resources... inbound marketing or content marketing - which of these would be best for a credit card comparison website? appreciate any thoughts
Digital Marketing | | issselin0 -
Unsolved SEO And Digital Marketing Training
Hi Everyone, I have a basic SEO and Digital Marketing knowledge and looking for a course /training which will teach me step by step SEO and tools need to use with hand on training. I have a website (https://gemslearninginstitute.com/) which I need bring in Google Packs and on the first page of Google. I have attended a few courses but none of them offered in depth knowledge with hands on training so whatever I do it is not producing results. Thanks
SEO Tactics | | fslpso0 -
Unsolved Are my local pages watering down my website?
We operate in multiple cities, and for a number of years, have (mostly successfully) targeted each city with its own landing page. But lately Im seeing these pages drop in rankings, If I ignored SEO tactics, and designed the site based on what I think would be most useful/helpful to people viewing the website, I would not have any location landing pages. I would have one strong page (eg, probably the home page), that says "and we operate in the following locations..." and then list them off. The thing is, I dont really think these location specific landing pages have ever offered any real value to someone searching, other than just making it clear that we operate in their area (which doesn't need a landing page to make that clear). They're basically variations of each other, key word adjusted for the location - done for the purpose of ranking locally. I mean, that sounds like spam. But all the research says that I need landing pages for each location. My question: What would happen if I built one new page, and listed all the locations clearly on that page, and then 301 redirect the existing location landing pages to the new, single page. Would I fall of the cliff?
SEO Tactics | | blitzna1010