Footer Navigation
-
We have links to our key pages at the top of the website:-
- Home
- Our Services
- Work Examples
- About Us
But we have many more pages than this. In the footer of the website we have additional links to the individual services and pages such as FAQs and Customer Feedback.
Does having the links here lessen their effectiveness in terms of SEO?
-
Do you mean to say that link juice is lost from one page to another page. I thought that when one page links to another page, the pagerank of the original page is preserved, while it flows to second page..
-
Links are treated differently based on their position on a page: in content, navigation, sidebar, footer, etc.
I would recommend offering links which are helpful to your site's visitors. Don't attempt to link every page on your site from the home page unless you have a small site. Link to the most helpful, interesting and useful pages of your site.
To answer your question directly, yes, having the links in the footer does lessen their SEO impact, but that is not a bad thing. Your FAQ and Customer Feedback pages are normally not key pages for your site. Keep in mind your site has a specific amount of link juice to offer. In order for one page to gain, other pages have to lose.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Text that appears when hovering over navigation tabs
Hi, I have a Wordpress website and want to delete or edit the text that appears when I hover over my navigation tabs. In my case, the text is always the same as the page title, but I don't know where to edit it separately. When I change the title of a page that is in the navigation, the text that appears changes too. So the general setting is that this text is the same as the page title. Does somebody have an idea where to edit this? Thanks!
On-Page Optimization | | Mat_C0 -
Navigational Links in Dropdown Menus
Hi Mozzers will navigational links in dropdown menus carry the same weight for Google, just as navigational links that are always visible to the user do? Thx, Chris
On-Page Optimization | | Diderino0 -
H2s & H3s for Category Navigation
Hi all. I am wondering how best to format a category navigation menu. Currently I don't think we're using H2s correctly on our website. Am I right to think that the top level category e.g. Games should be formatted as an H2 and the sub-categories underneath this should be formatted as H3s (to show a hierarchy)? Is there a limit on how many H2s and H3s you should use? Obviously only one H1 per page. Thanks in advance Paul
On-Page Optimization | | kevinliao0 -
Does keyword usage in the footer have an effect on how high a page ranks?
My client has a lot of text about their company in their footer. Is the text in the footer associated with the on page keyword usage and density for all pages or none of the pages?
On-Page Optimization | | Santaur0 -
Footer and SEO
Hi All... We have a client who wants to really minimize and simply their website. They want to remove some of the footer info. Obviously we do not want to remove any contact or address but they would like to remove the footer menu system. I have read various things about it NOT effecting SEO and that it is there for user navigation and usability. Thoughts? Opinions? zach
On-Page Optimization | | Group20 -
Keep our category navigation in tree structure but move our URLs to a more flat structure. Good plan?
In our Magento store, products are arranged into categories, subcategories and so on. We typically have 3 or 4 layers of category depth. This makes it nice and easy for customers to find stuff, but it means that the end categories have massive long urls. I'd like to keep our category tree structure in place from a navigation point of view, but I feel the url structure is pushing some important stuff to the back of the shop as it were. We have something like 200 categories in total. So, assuming every individual category has an a unique name, I'd like to rewrite the urls so that: ourshop.com/car-parts/
On-Page Optimization | | DWJames
stays as
ourshop.com/car-parts/ ourshop.com/car-parts/suspension/
becomes
ourshop.com/suspension/ ourshop.com/car-parts/suspension/springs
becomes
ourshop.com/springs/ ourshop.com/car-parts/suspension/springs/thismake-lowering-springs
becomes
ourshop.com/thismake-lowering-springs/ and so on....
I'll need some custom magento URL rewrite work done, but that's another story. The real question is whether you guys feel this is worthwhile? Are there any other stores with a deep categorised navigation structure, but a flat url structure? thanks, James0 -
What are the benefits of footer expanded site maps?
Many sites display a site map on the bottom of each page with a limited depth of around two deep. Has anyone done a A/B test on this, for selected search terms? Is this good practice?
On-Page Optimization | | russelljames0 -
Value in a Bottom Navigation Bar
Hi Guys, I'm trying to decide whether or not to have a bottom navigation bar. I'm thinking of putting a mini site map at the bottom of each page. This mini site map will change depending on the page the user is on. I'm curious on the SEO value this will bring as I understand that there is very little SEO value from links this far down the page but also it could potentially bring the total number of links on that page to over 100. What do you guys think? To have or not to have a bottom navigation bar and why? Thanks, Walid
On-Page Optimization | | walidalsaqqaf0