How to Define Best Structure of Title Tag and Meta Description?
-
I want to define best structure of Title Tag and Meta Description for my eCommerce website. There are too many categories over there and many be increase in near future.
There are 7K+ products live on website so, it's quite hard to develop Title Tag and Meta Description for all product pages. That's why I have set automatic Title Tag and Meta Description creation with help of developers.
I want to do similar stuff for my category pages. Can anyone suggest me structure of Title Tag and Meta Description which suppose to help me in well over Google's organic result.
I have define structure as follow.
Title Tag:
Category Name: FREE Shipping & Discount Category Name | Vista Stores
Meta Description:
Category Name with FREE shipping, 100% price guarantee, Buy and save 20% to 40% on attractive, modern and discount Category Name.
Meta Keywords:
Category Name
I also want to give real time example with specific URL. (http://www.vistastores.com/69_21/outdoor/patio-umbrellas.html)
Category Name = Patio Umbrellas so with help of above structure Title Tag and Meta Description will be as follow.
Title Tag:
Patio Umbrellas: FREE Shipping & Discount Patio Umbrellas | Vista Stores
Meta Description:
Patio Umbrellas with FREE shipping, 100% price guarantee, Buy and save 20% to 40% on attractive, modern and discount Patio Umbrellas.
Meta Keywords:
Patio Umbrellas
So, Does it matter for good performance? If any inputs in same direction so I am eager to read it.
-
How your tags are generated are not considered in any form. Your e-commerce solution can automatically generate the tags, or you can manually create them.
The content of the tags themselves are what's important, not how they are created.
-
Oh great. BTW: Automatic Meta info creation will not mesh up my organic ranking. Right??
-
Meta Keywords should not be used at all. They offer absolutely no SEO value. It is simply extra HTML code which needs to be processed every time a page loads.
For the title tag, there are two considerations: ranking and CTR. From a pure ranking perspective, your title should be short and focus on unique keywords or phrases people will use to locate your page. Example: "Patio Umbrellas" or "Patio Umbrellas | Vista Stores".
From a CTR perspective "Free Shipping" is attractive, but I would recommend using that phrase as the first words of your meta description, not the title tag. Example of Meta Description: "FREE Shipping on Discounted Patio Umbrellas. 100% Price Guarantee!. Buy today and save 20-40% on attractive, modern Patio Umbrellas."
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Meta Robots information
Hi, I have a question about the Meta Robots information Accoarding to the Moz bar, our page uses the meta robots noodp and noydir. Our competitor uses
On-Page Optimization | | AdoBike
INDEX,FOLLOW I read that noodp and noydir are dated and not used anymore. Is it wise to use INDEX FOLLOW instead for better SEO? Thanks in advance!1 -
SVG image files causing multiple title tags on page - SEO issue?
Does anyone have any experience with SVG image files and on-page SEO? A client is using them and it seems they use the title tag in the same way a regular image (JPG/PNG) would use an image ALT tag. I'm concerned that search engines will see the multiple title tags on the page and that this will cause SEO issues. Regular crawlers like Moz flag it as a second title tag, however it's outside the header and in a SVG wrap so the crawlers really should understand that this is a SVG title rather than a second page title. But is this the case? If anyone has experience with this, I'd love to hear about it.
On-Page Optimization | | mrdavidingram2 -
Your opinion on "Keyword | Keyword 2 | Keyword 3 - Sitename" Meta Title
While I'm personally against It I have seen it used. I would think that Google might see this as some degree of keyword stuffing, rather than a 'natural' title, which may hinder ranking. What are your thoughts?
On-Page Optimization | | azu250 -
What is the best way to handle e-commerce Product title names?
Hello, I'm having a little bit of a conundrum, and I'm hoping someone will be able to help! We have an ecommerce site, and were trying to figure out what is the most SEO friendly way to handle product titles. With our ecommerce software, it currently sets the Product title as the H1 tag (which could be changed if needed). In addition, the product title is what is used as anchor text for any built in links that the ecommerce software builds from the category pages, etc (just like any other ecommerce site). Here's where I'm stuck. I'm trying to determine if it makes sense to use the specific keyword we are aiming for as the product title, or to put variations of the title that would be more descriptive. Here is an example: We have a Wizard of Oz Dorothy Deluxe Girls Shoes. According to all accounts, the best keyword to attack for this would be "dorothy shoes". However, it loses the more accurate description of "Wizard of Oz Dorothy Deluxe Girl Shoes". But, my thinking is that the H1 tag and anchor text would make more sense to use the term "Dorothy Shoes". The title tag could go something like this: "Wizard of Oz Dorothy Deluxe Girls Shoes | Dorothy Shoes" In a situation like this, what do you think would be the "best" way to handle the title tag, product name, H1 tag, and anchor text? I'm sure there will be many different opinions, so I would like to hear what you think is best - and why.
On-Page Optimization | | clickshipcommerce0 -
Duplicate Page Title
Hi Guys, First off, it's an honour to be a part of this awesome community. I'm using WordPress and getting top 3 rankings for great keywords and I'm very excited, however my page titles are in this format "keyword optimised title here - site name here" eg: "This is my keyword - this is the name of my blog", "This is another keyword - this is the name of my blog", "This is a longtail keyword - this is the name of my blog" SEOMoz is reporting errors because of duplicate page title tags due to the "this is the name of my blog" being in every page title. Will this hurt my rankings? Thanks in advance and keep up the great work! Cheers, Troy.
On-Page Optimization | | TroyDean710 -
Confused about meta tags.
(Ok, this might be a stupid question.) I am a little confused about the best practice for the Meta Tag. I know they don't have a real effect on ranking. But I am getting "mixed signals" as to their general use. I've pasted the 2 examples of below that are confusing me. From my Campaign's Crawl Diagnostics: (I have missing Meta Tags) "Meta description tags, while not important to search engine rankings, are extremely important in gaining user click-through from search engine result pages (SERPs). These short paragraphs are the webmaster's opportunity to advertise content to searchers and let them know exactly what the given page has with regard to what they're looking for" From The Keyword Optimization Tool: (Avoid Using Meta Keyword Tool) "Search engines have, for years, ignored the meta keywords tag as a ranking signal. Although it technically does not harm rankings, it can be used by competitors as a method to extract your targeted terms and thus, we recommend against its use. " I would love to hear opinions on this topic. I am trying to decide wether or not to use unique meta tags on every blog post.
On-Page Optimization | | NerdsOnCall0 -
Best meta tite - description writing tool
Hi I am in the process of writing meta titles and meta descriptions for a clients product portfolio. I have the complete list exported from the cms system in to excel. I know I can add some clever logic to build the meta information but for this purpose I want to do this manually. Does anyone have a editor online or an excel sheet that shows you the charactor limits when writing the titles and descriptions. This would be handy if someone has, otherwise it's a case of having to write the excel sheet to do this, not that hard to do but i thought i'd ask the question.
On-Page Optimization | | seohive-2227200 -
Best site structure for SEO
Hi, I'm currently in the process of redesigning/rebuilding a well ranking but a dated looking and structured website. Using analytics info I'm trying to put togerther an optimied site map plan for the site based on keywords. Currently the site is structured like this (a few examples) for some of its best ranking keywords / landing pages www.companyname.co.uk/frames/software/companyname-software/keyword/overview.php www.companyname.co.uk/frames/software/companyname-software/keyword/keyword.php I'd like to simplfy this as part of the re build so url's look like this www.companyname.co.uk/companyname-software/softwarecatogry/keyword Obviously I would 201 the old urls. My question is : A. is this a good idea? (From what I've read it is?) B. is there any benifit from having the company name repeated in the url (ie www.companyname.co.uk/companyname-software). My thinking before this is that companyname-software currently ranks well and brings a good amount of traffic. Or should I just go with www.companyname.co.uk/software/softwarecatogry/keyword as opposed to www.companyname.co.uk/companyname-software/softwarecatogry/keyword? Many thanks in advance!
On-Page Optimization | | JamesJacobs0