Interlinking articles and posts
-
I have many articles and blog posts on my site. How should I interlink them for the MOST benefit to my root domain. For example, should I consider pointing pages with higher SEOMoz page rank or trust to those with lower rank? Or does that not matter?
-
Of course it is a factor to take into consideration but certainly never the only one.
-
If the same principle of passing page authority through external links applies to internal links, then I guess it makes sense to take this into consideration, but I would make it a secondary consideration.
-
I understand. All things being relevant... would you EVER consider Page Authority or Moz Rank AT ALL to decide which pages you link to first?
-
I agree with cees, you need to think about the user experience here.
Would the link provide a benefit to the reader? i.e. does it link to a page with more information about the topic being described in the article?
If so, and it's genuinely helpful, then do it, but if you're linking for the sake of linking, I'd think twice as the site could come across as a bit spammy.
-
First of all look for relevant link opportunities. If you want to link to your root domain do it from articles with have strong relevance with your main keywords of the root domain. Use a keyword in the article as anchor text to link back to your root. Having relevant text in the article around the link with synonims of the kewywords is also important.
It is also very important to consider if the links are user friendly. Don´t overdo things. Don´t put too many links in each article. Try to imagine yourself as a reader of the article and consider if the link can be useful for your visitor.
The Moz rank should not be the most important factor for linking.
Relevance and usability that´s what count.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any advantage spreading linked-back articles vs concentrating them?
I have had good luck getting a reputable ezine in my field to publish my articles, and they always link back to my site. Would I do better SEO-wise to spread my articles among several different ezines?
Link Building | | Lysarden0 -
Should my backlinks point to my home page or to internal article pages?
Hi, I run a fitness blog and I get the majority of my backlinks through guest posts that I write on high quality sites. Sometimes they allow me to put a backlink within the article, and I'll link it to a relevant article of mine. However, in the "author bio" section my backlink anchor text is usually just my brand name. I was wondering if this backlink should point towards my home page or is it more beneficial to point it towards an important article of mine? Thanks
Link Building | | jeremyethier0 -
Will our website traffic be adversely affected by Google by allowiing other sites to post our content on their sites?
Hi, We're a radio station posting original content each day. We belong to a sector of similar radio stations. It's been proposed that we all contribute content to this group
Link Building | | Hope-Media
so any radio station can grab this content and post it on their own websites. As the site with the most content and web traffic, could this potentially harm us?1 -
Finding Writers for Guest Posting?
Having the toughest time finding writers. I've been pretty successful building links via guest posting, but the problem is I'm writing all the articles. It's seriously draining - and not scalable the way I'm doing. That said - anyone have tips on how to find high quality writers? I'm fine paying $50-$100 per article as long as it's great. Help?
Link Building | | ErikDster0 -
What is the purpose of submitting your blog articles to directories?
I was wondering what the purpose of submitting your blog articles to directories are. Doesn't it require enough "points" or "+1's" for it to become a "do-follow" link? People on the forum talk about automating directory submission, can anyone recommend a good software for this? I've been hearing that Google Penalizes you for article submission because it looks like spam?
Link Building | | kevinyu10290 -
Guest Blogging - Build a relationship with a few blogs and post only there or post a few on as many good blogs as possible?
I'm curious which strategy is better in the short term and in the long-term? Part of my link building strategy involves contacting bloggers and posting some guest blogs on their sites. Now there are advantages with posting on a few blogs and creating a link between you and the blog readers and the blog owner. It also saves time trying to contact blog owners etc. However would my time be better spent contacting hundreds of blogs and seeing where I can guest blog and then post on as many as possible; in order to have a diverse number of links going back to my website? What do you think is the best option and why?
Link Building | | Grow0 -
Is publishing press releases for SEO thorugh newswire sites as effective post panda?
Does anyone have any knowledge/thoughts on how leading newswire sites have been effected by Google's latest updates, i.e. Panda? To date this has been a method (alongside others) I have sucessfully used to build links, but the results of late have not been as good for some clients and I'm beginning to question how effective this is - so I would be very interested to hear anyone else's experiences in this area?
Link Building | | simon-1453280 -
Article spinning - is it a spam or legitimate way to build SEO
I am being told by one SEO company that article spinning is the best way to achieve best rank on google. They use software that modifies articles and then submit them into lots of blogs and directories. I am worried that this is not a good long term strategy vs manually writing articles and put them into directiries
Link Building | | bfurman0