What kind of data storage and processing is needed
-
Hi,
So after reading a few posts here I have realised it a big deal to crawl the web and index all the links.
For that I appreciate seomoz.org's efforts .
I was wondering what kind of infrastructure they might need to get this done ?
cheers,
Vishal
-
Thank you so much Kate for the explanation. It is quite helpful to better understand the process.
-
Hi vishalkhialani!
I thought I would answer your question with some detail that might satisfy your curiosity (although I know more detailed blog posts are in the works).
For Linkscape:
At the heart of our architecture is our own column oriented data store - much like Vertica, although far more specialized for our use case - particularly in terms of the optimizations around compression and speed.
Each month we crawl between 1-2 petabytes of data, strip out the parts we care about (links, page attributes, etc) and then compute a link graph of how all those sites link to one another (typically between 40-90 billion urls) and then calculate our metrics using those results. Once we have all of that we then precompute lots of views of the data, which is what gets displayed in Open SIte Explorer or retrieved via the Linkscape api. These resulting views of the data is over 12 terabytes (and this is all raw text compressed data - so it is a LOT of information). Making this fast and scalable is certainly a challenge.
For the crawling, we operate 10-20 boxes that crawl all the time.
For processing, we spin up between 40-60 instances to create the link graph, metrics and views.
And the API servers the index from S3 (Amazon's cloud storage) with 150-200 instances (but this was only 10 1 year ago, so we are seeing a lot of growth).All of this is Linux and C++ (with some python thrown in here and there).
For custom crawl:
We use similar crawling algorithms to Linkscape, only we keep the crawls per site, and also compute issues (like which pages are duplicates of one another). Then each of those crawls are processed and precomputed to be served quickly and easily within the web app (so calculating the aggregates and deltas you see in the overview sections).
We use S3 for archival of all old crawls. Cassandra for some of the details you see in detailed views, and a lot of the overviews and aggregates are served with the web app db.
Most of the code here is Ruby, except for the crawling and issue processing which is C++. All of it runs on Linux.
Hope that helps explain! Definitely let me know if you have more questions though!
Kate -
It is no where near that many. I attached an image of when I saw Rand moving the server to the new building. I think this may be the reason why there have been so many issues with the Linkscape crawl recently.
-
@keri and @Ryan
will ask them. my guess is around a thousand server instances.
-
Good answer from Ryan, and I caution that even then you may not get a direct answer. It might be similar to asking Google just how many servers they have. SEOmoz is fairly open with information, but that may be a bit beyond the scope of what they are willing to answer.
-
A question of this nature would probably be best as your one private question per month. That way you will be sure to receive a directly reply from a SEOmoz staff member. You could also try the help desk but it may be a stretch.
All I can say is it takes tremendous amounts of resources. Google does it very well, but we all know they have over 30 billion in revenue generated annually.
There are numerous crawl programs available, but the problem is the server hardware to run them.
I am only responding because I think your question may otherwise go unanswered and I wanted to point you in a direction where you can receive some info.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Need advice on setting up primary domain and shopify site analytics to work best together
Hello, I have a client that I have been working on their primary site for the last year or so. In the last month they decided to have one of their internal employees setup a small shopify store. Now they are asking for the analytics tracking codes for it. My question for you is what would be the best way for me to set that up? variables: primary domain and shopify domain, google and bing analytics Have been looking at how cross domain tracking works (https://support.google.com/tagmanager/answer/6106951), and the instructions for setting up ecommerce in analytics for shopify (https://help.shopify.com/manual/reports-and-analytics/google-analytics/google-analytics-setup). But am still not 100% which route would be the best, any input would be greatly appreciated! thank you, Dustin
Reporting & Analytics | | pastedtoast1 -
Search console Search Analytics devices not showing mobile and tablet data since July 29th, have anyone noticed that too?
If you filter for devices in the search analytics at search console you get that from July 29th all the data is tagged as desktop and mobile and tablet have no data from that date. I see that for all my websites I have search console for, any input on that?
Reporting & Analytics | | amirbt0 -
Does "not provided" affect the referral traffic data?
There is a discrepancy between what an referring site is showing as clicks back to my site versus what Google Analytics is showing. For example - They are stating that their site sent 100 clicks to my site. The GA data shows 25 referred clicks from that site. Could this be due to the "not provided" that hides most of the keyword data?
Reporting & Analytics | | devonkrusich0 -
Is it possible to import data from an old Google Analytics profile to a new Google Analytics profile?
We have encountered a situation where a client's old SEO firm is refusing to grant us Admin access to our client's existing GA account. For security purposes (so the other SEO firm doesn't delete the existing GA profile) we have started a new Google Analytics profile. Again we do have access to the data in the old account. Is it possible to migrate this old data over (if we just have user access)? Thanks for the help
Reporting & Analytics | | RosemaryB0 -
Is Google turning Off Webmaster Tools Search data
My Webmaster Tools account has stopped showing data past 9/23, which is a full week old. Typically it is just a few days behind schedule. Is Google cutting this off?
Reporting & Analytics | | gametv0 -
Reported data in Multi-channel funnels in GA wrong?
I'd love to start using the Multi-channel funnels feature in Google Analytics but I have zero confidence in the reported data as it seems to bear no relationship to the standard ecomm reports. To be specific, in August 2013, MCF is reporting the following for email campaigns: Assisted conversions = 20
Reporting & Analytics | | Bluesnapper
Assisted conversion value = £1,405.91
Last Click or Direct Conversions = 14
Last Click or Direct Conversion Value = £369.57 Now switching to the traffic sources report, GA reports for the email campaigns revenue was £1,226,41 over the same period across 21 transactions. My interpretation of this is that the email campaigns were the "last-click" and delivered £1,226,41 and 21 "conversions" (as I have no goals configured in this GA view, conversions = transactions I believe) That leaves the MCF last-click report short by £856.84 (£1,226,41 - £369.57) I can see no reason why this should be so unless I'm not interpreting the data correctly! Anybody have any suggestions/ideas as to what's going on? Any help appreciated.0 -
No Link Data Available for this URL appears often. Are my sites too small to show up?
I am on the trial until Mar 5, 2012. I seldom get the info I want. Is it because my sites are too narrow a niche? I don't seem to be getting the data I'd like from your service. I'm trying to like it, but when I keep getting messages like this, it makes it hard to justify: "No Link Data Available for this URL appears often" Sample sites that I am unable to get data. I especially would like to know how many backlinks exist for each site. I paid someone to help me with them and I'd like to verify their work.: http://costaricadentistreview.com/ http://costaricadentistreviews.com/ http://costaricadentalimplants.org Any suggestions? Thanx Kurt Gross
Reporting & Analytics | | kurtray0