$1,500 question
-
I have $1,500 to spend to promote 8 years old website.
Almost no SEO work was done for the site in the past 3-4 years. The site has a couple hundreds (around 300) external backlinks pointing to the homepage, and around 30 backlinks pointing to internal pages. It gets around 60% traffic from referring sites, 30% direct, and 10% from SE. The homepage has PR 4. It ranks around 70th place in Google rankings for one of the main keywords. No keyword research has been done for the site. Looking for long term benefits.
What would be the best way, in your opinion, to spend this money?
-
Thanks, I emailed you.
-
I can be reached via e-mail: Ryan@Vitopian.com.
-
Fair enough. Like you said without knowing the website you can't give anything else then general recommendations.
Not really sure where to go from here. Do you offer private consultation for somebody like me?
-
Without seeing your site, understanding your product niche, knowing your customer base, etc. any advice offered is completely blind.
Your focus is promoting your site to build traffic. This can happen through SEO, SEM, social networking promtion or ads, and almost any sort of marketing. You can make a viral video or a bumper sticker which says "LionsFan.com" (if that was your site). The possibilities are almost endless.
Without any idea of your market, I am not willing to make any specific recommendations.
-
Thanks for the answer Ryan.
In the past few months I improved the site's design and content considerably, and there is not too much room for improvement in that area anymore. There are always things to improve, off course, but not too much, and not something that will change revenue drastically.
In other words the site is ready for some minor work on design and content , and at the same time there is a lot of room in figuring out ways of bringing quality visitors to the site. I would like to spend these $1,500 to bring quality visitors to the site, and spread the word around. Any ideas about what would be a good $1,500 investment in this area?
What would be a desirable bounce rate? This site has around 50% right now.
-
The first step I would recommend is to examine the site itself.
Any form of promotion depends on what visitors find when they arrive at the site. No matter how good your site appears, you will retain a percentage of visitors while others will not be happy and move on. You want to retain the highest percent of visitors possible, and convert them towards whatever your site goals are such as sell a product/service, complete a form, register, etc.
Site improvements vary greatly depending on the site. A few possibilities are improved layout, A/B testing, logo or art work, design work, social integration and acquiring trust symbols. Anything change you can make to better connect with visitors and earn their trust would be beneficial.
Once your site is solid, the next step is content. You could generate new content, infographics, images, videos, etc.
Only once you have a well designed site and some solid content which visitors will want to see would I recommend working on promoting the site. Until you reach this point, there is too much leakage (i.e. bounced visitors) to promote most sites.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Content Strategy/Duplicate Content Issue, rel=canonical question
Hi Mozzers: We have a client who regularly pays to have high-quality content produced for their company blog. When I say 'high quality' I mean 1000 - 2000 word posts written to a technical audience by a lawyer. We recently found out that, prior to the content going on their blog, they're shipping it off to two syndication sites, both of which slap rel=canonical on them. By the time the content makes it to the blog, it has probably appeared in two other places. What are some thoughts about how 'awful' a practice this is? Of course, I'm arguing to them that the ranking of the content on their blog is bound to be suffering and that, at least, they should post to their own site first and, if at all, only post to other sites several weeks out. Does anyone have deeper thinking about this?
Intermediate & Advanced SEO | | Daaveey0 -
Links Questions and advice?
I have a website which has a fair few link assets that are doing very well (a lot of really powerful sites have link to them with follow links) but my commercial pages are not doing as well as a lot of sites without any other investment than (mediocre) links direct to there commercial pages with at least 10% of them carrying the money anchor text. Even pages we have had a few links for with generalized real anchor text and reasonable links do not do as well as the above due to none of them carrying the money keyword? Is it me or does google still rely on links to the commercial page and keywords with anchor text to match the money term?
Intermediate & Advanced SEO | | BobAnderson0 -
Google Index Constantly Decreases Week over Week (for over 1 year now)
Hi, I recently started working with two products (one is community driven content), the other is editorial content, but I've seen a strange pattern in both of them. The Google Index constantly decreases week over week, for at least 1 year. Yes, the decrease increased 🙂 when the new Mobile version of Google came out, but it was still declining before that. Has it ever happened to you? How did you find out what was wrong? How did you solve it? What I want to do is take the sitemap and look for the urls in the index, to first determine which are the missing links. The problem though is that the sitemap is huge (6 M pages). Have you find out a solution on how to deal with such big index changes? Cheers, Andrei
Intermediate & Advanced SEO | | andreib0 -
Blog comments - backlinks - question
Hi, I see that many good websites have backlinks from very good blogs/sites which are relative. What I noticed that everyone use their real name or generic name in comments. They do not use the keyword for the name. So later they get backlinks with anchor text of their names... So, my question is this good technique ? Do I have any benefits from these backlinks for my website ? With such a technique, whether it is enough just to leave your real name or may I periodically put the keyword for the name ? Thank you
Intermediate & Advanced SEO | | Ivek990 -
3 Wordpress sites 1 Tumblr site coming under 1domain(4subdomains) WPMU: Proper Redirect?
Hey Guys, witnessSF.org (WP), witnessLA.org(Tumblr), witnessTO.com(WP), witnessHK.com(WP), and witnessSEOUL.com(new site no redirects needed) are being moved over to sf.ourwitness.com, la.ourwitness.com and so forth. All under on large Wordpress MU instance. Some have hundreds of articles/links others a bit less. What is the best method to take, I understand there are easy redirects, and the complete fully manual one link at a time approach. Even the WP to WP the permalinks are changing from domain.com/date/post-name to domain.com/post-name? Here are some options: Just redirect all previous witinessla.org/* to la.ourwitness.org/ (automatic direct all pages to home page deal) (easiest not the best)2) Download Google Analytics top redirected domains about 50 urls have significant ranking and traffic (in LA's sample) and just redirect those to custom links. (most bang for the buck for the articles that rank manually set up to the correct place) 3) Best of the both worlds may be possible? Automated perhaps?I prefer working with .htaccess vs a redirect plugin for speed issues. Please advise. Thanks guys!
Intermediate & Advanced SEO | | vmialik0 -
Ranking slipped to page 6 from page 1 over the weekend?
My site has been on page one for 2 phrases consistently from May onwards this year. The site has fewer than 100 backlinks and the link profile looks fairly even. On Friday we were on page 1, we even had a position 1, however now we are on page 6. Do you think this is Penguin or some strange Google blip? We have no webmaster tools messages at all. Thanks for any help!
Intermediate & Advanced SEO | | onlinechester0 -
Removing Content 301 vs 410 question
Hello, I was hoping to get the SEOmoz community’s advice on how to remove content most effectively from a large website. I just read a very thought-provoking thread in which Dr. Pete and Kerry22 answered a question about how to cut content in order to recover from Panda. (http://www.seomoz.org/q/panda-recovery-what-is-the-best-way-to-shrink-your-index-and-make-google-aware). Kerry22 mentioned a process in which 410s would be totally visible to googlebot so that it would easily recognize the removal of content. The conversation implied that it is not just important to remove the content, but also to give google the ability to recrawl that content to indeed confirm the content was removed (as opposed to just recrawling the site and not finding the content anywhere). This really made lots of sense to me and also struck a personal chord… Our website was hit by a later Panda refresh back in March 2012, and ever since then we have been aggressive about cutting content and doing what we can to improve user experience. When we cut pages, though, we used a different approach, doing all of the below steps:
Intermediate & Advanced SEO | | Eric_R
1. We cut the pages
2. We set up permanent 301 redirects for all of them immediately.
3. And at the same time, we would always remove from our site all links pointing to these pages (to make sure users didn’t stumble upon the removed pages. When we cut the content pages, we would either delete them or unpublish them, causing them to 404 or 401, but this is probably a moot point since we gave them 301 redirects every time anyway. We thought we could signal to Google that we removed the content while avoiding generating lots of errors that way… I see that this is basically the exact opposite of Dr. Pete's advice and opposite what Kerry22 used in order to get a recovery, and meanwhile here we are still trying to help our site recover. We've been feeling that our site should no longer be under the shadow of Panda. So here is what I'm wondering, and I'd be very appreciative of advice or answers for the following questions: 1. Is it possible that Google still thinks we have this content on our site, and we continue to suffer from Panda because of this?
Could there be a residual taint caused by the way we removed it, or is it all water under the bridge at this point because Google would have figured out we removed it (albeit not in a preferred way)? 2. If there’s a possibility our former cutting process has caused lasting issues and affected how Google sees us, what can we do now (if anything) to correct the damage we did? Thank you in advance for your help,
Eric1 -
Why does this 1-page doorway rank #2?
Search on "santa cruz custom cabinets." In my SERPs, I'm seeing exact match santacruzcustomcabinets.com rank #2. This is a 1-page site provided by Yellow Book as part of an ad it sold to this cabinet shop. The site has no other pages, no inbound links, etc. So much for Google saying it's going to turn down the meter on exact match domains because that's all I see this website, if you want to call it that, has going for it. what do you see? Why is it ranked so high? Why is it above the site below it for example? And why doesn't Google lower the boom on Yellow Book for these doorway pages? Thought you'd all find this interesting. Any comments?
Intermediate & Advanced SEO | | KatMouse0