How to organize content for ecommerce site
-
Hello,
We've decided to create 24 articles of content for our ecommerce site, everything from an FAQ to history of the products to 10 articles on the top 10 products. Really useful to the user.
How do you suggest that we make our content visible to the users?
We could put a nice button on our right banner that says "Extensive Help Session" or we could put a banner on our home page or we could make it a tab at the top of the screen. We could additionally make a well organized footer with links to the articles. Or we could do all of those but that might be overkill.
What do you suggest?
-
Sounds good. Do I call that page "Articles", "Help Section", "Information", or something else? What is most likely to draw the user?
-
I would do my best to promote these pages.
I would have a special page on the site that links to all of these resources. A link to that page might also go in your persistent navigation. I would also have links to these pages from relevant product pages.
Don't for get to use these pages to promote relevant products. This can be done by placing text links within the articles and image links in locations where they will be obvious.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Looking for a content marketing agency alternative to Brafton.
We've worked with Brafton for a while now and aren't happy with their service. So we're looking for an alternative content marketing agency not a digital marketing agency. Do you have any recommendations? Thanks in advance.
Content Development | | workathomecareers0 -
What are the best widgets to use on Wordpress? And what is most useful on Wordpress for content syndication?
We are in the process of researching the best plugins and widgets for our clients' blogs. It appears that SEO by Yoast is most popular for 2013 so far. Any recommendations on which widgets we should be using or plugins for content syndication? If we use something like the Jetpack plugin, would this do the trick?
Content Development | | qlkasdjfw0 -
Should a business blog be on a separate site or on the ecommerce site itself?
Hey there. I'm a new Pro member and this will be my first question on the Q&A. Thanks in advance for your responses. I'm the owner of an ecommerce site that sells custom candles. www.prometheancandle.com in case anyone wants to take a peak. I've become somewhat of an expert on all-things-candles over the past 4 years and I am thinking about starting a candle related blog. My question is this. Should I build this blog on the ecommerce site itself, say @ www.prometheancandle.com/blog.php, or should I devote a separate site to answering candle related question, history of candles, etc? At first, I was thinking that the blog should remain on the ecommerce site so readers would have easy access to the shop to be able to purchase products. But then it occurred to me that people who may be interested in reading up on candle history, candle making, meditation & candles, etc., may not want to go to an obviously ecommerce site to do that. I know Google values informational sites more than ecommerce sites (at least I think they do), so that encourages me to lean towards the separate site. Well, I may have just answered this question myself, but I'd definitely be interested to hear feedback and opinions. Thanks so much guys and I look forward to hearing from you.
Content Development | | Devynn0 -
Same article published to 3 different client owned sites
My client is publishing their own articles simultaneously on three sites, sites which they own. What can and should they be doing to ensure the get maximum exposure without penalty?
Content Development | | DonnaDuncan0 -
Can I share share my content with other sites either as a individual post or RSS or will I be encourage duplicate content on the web and upset Google
Hi, I have a new site http://www.homeforbusiness.co.uk. I want to encourage traffic to the site by sharing some of my content with other related websites which have a higher PR ranking and traffic for a link to my site. Is this going to upset Google re-duplicate content and devalue my site and stop any organic rankings in the future? Equally some high PR sites which have a good synergy with mine such as http://thewomensbusinessclubs.com/ allow me to add my RSS feed with their blog network. Is this a good thing to do or not for the same reasons as above? Or can I only do the above my creating fresh content? Thanks, Elizabeth Conley
Content Development | | econley0 -
A site review please
Hi, first post here so hope i have posted this in the right place. From reading the forums a number of people have asked for site reviews and received some very good feedback so I thought I would jump aboard too. One of my companies, Digital Cow, is based around the world of affiliate marketing and had been doing very well until recent Google changes killed the whole process of making sites based around other people's datafeeds. Through considerable testing we have countered this by increasing the blend of duplicate content and unique, niche related, content. As a result a website we launched about 2 months ago is currently getting around 350 unique hits a day but seems to have stagnated. We know the potential is there for thousands of daily hits on this site and well over 20,000 hits a day on all our websites, but we are having issues with Google at the moment. One week we could be position 10 for a keyword, next position 90, then back to position 10 again and so on. In the last week some 95 keywords moved up the ranking and 62 moved down - we are seoing for a couple of hundred keywords. A small sample of some of these words and our ranking for them are listed below bodysuits women 13
Content Development | | Grumpy_Carl
tumbum 14
bright leggings 18
bright tights 18
bridal hold ups 19
opaque hold ups 20
girls in leggings 21
pretty polly hold up 21
fish net hold ups 22
slimming tights 22
tum bum 26
magic knickers 27
toeless tights 28 and there are many more. The website in question is www.brighttights.com. If anyone could spare a moment to offer their opinion on what they think of the site re seo that would be most welcome. Given it's an ecommerce site there are limits to the content we can add on the homepage. Many thanks Carl0 -
Getting Duplicated Content Removed
So I recently took over an in-house SEO role and began some house cleaning. I found a few places that had copied or duplicated our homepage content. Naturally I reached out to them to ask them to remove or change the content. Today I come to the office and one of the sites I had requested to remove the content, had fired back at me that I was being rude, threatening and I should go f**k myself. As if this wasn't enough this guys was an upper level manager (managing director) and knows the upper management where I work. Now I have people in my company pissed at me, when I thought I was doing the right thing. Am I in the wrong or what? I had simply asked to remove or change the content and that failure to do so could result in legal action. I understand that it could have been misconstrued as a threat (which it wasn't intended to be) but its seems like a pretty immature response from a higher level person. Any thoughts or advice on what to do next?
Content Development | | Gerad0 -
I have submitted my url how much time u guys will get to reveal my site site up ??
i have submitted my url how much time u guys will get to reveal my site site up ??
Content Development | | TQR0